Seven Years in Landing Pages
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Seven Years in Landing
Pagesby Scott Brinker
@chiefmartec
http://ioninteractive.com
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people > software
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agile > rigid
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An agile task board.
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The daily 15-minute stand-up.2
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72% Improved team morale
71% Faster time-to-market
75% Increased productivity
77% Improved project visibility
84% Ability to change priorities
Benefits of adopting agile:
Source: VersionOne 6th Annual State of Agile Survey
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experimentation > optimization
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An experiment has a hypothesisfrom which the business can learn
something meaningful.
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Big Data
Big Testing
BigExperience
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Big Ideas
Big Team
Big Deal
BigTesting
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Source: Marketing Leadership Council of Corporate Executive Board 2012
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Source: Marketing Leadership Council of Corporate Executive Board 2012
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specific > vague
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ideal experience >= one page
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REDACTED
REDACTED
REDACTED
REDACTED
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beautiful > sloppy or dull
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big picture > myopia
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Source: Forrester Research
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Thank you!
http://ioninteractive.com
Reach me on Twitter: @chiefmartec