Developing a global marketplace is a great achievement in itself. As we head

towards off-shores, we have realized that there is only one thing that stops

us from becoming great- we ourselves. Our passion for steering the domestic

organic industry has given us confidence to venture into the global scheme of

things in the $1 trillion (USD) organic industry. The global demand is

consistently increasing at a steady pace and this gives the overall industry

desired confidence to stay in the game. Yes, Organic Shop has now ventured

into the global market with our website extending to global.organicshop.in.

We are currently successfully delivering to 200 countries with our global

website. We are here to delight the global consumers with authentic, original

organic products that are truly “Make in India”.

Economies of Scale

Going global is our idea of scale for our organic players. Presently, due to low

demand in India the organic players are producing/selling organics below

their production capacity. Once we take these organic players to the global

demand, and thereby expand their product’s demand from consumers, we

will be able to bridge the gap between demand and supply and thereby strive

to achieve the equilibrium in the market. This is simple economics.

Brands as front-runners

Our brands are our trusted partners. Putting brands on the front row, we are

trying to bring India to limelight on the global map of organic suppliers. Till

date, India is considered a strong contended for bulk organics. While this

remains a USP, there has to be identity to brands who are selling authentic

organic products to the consumers. Hence, it is important to build a platform

that not only promotes them on the global stage, but also, generated

revenue to encourage sale and prove as a viable business option.

Price winners

In the global markets, price shall play crucial role. India have the price

advantage due to currency depreciation and low input cost which gives

Indian organic players a big edge. And with all the required certifications,

there is no question on authenticity. Infact, there are certain products like

organic essential oils and organic spices that are preferred by the global

consumer if it has a ‘Make In India’ tag. Now is the time to cut the supply

chain short and directly reach out to the consumers at the global level for

brands. This is how organic brands, big and small, will create their identity at

the global stage.

Going Forward

Organic Shop is determined to achieve greater heights for the better future

of the organic industry and hence, we are driven to leave no stone unturned

to make this initiative a huge success. It is only yet to see how we bring in

our legacy of ‘India’s biggest marketplace for organics’ comes alive for the

global organic stage as well. Like I said in the beginning of my article, there

is only one person who can stop us from becoming great- we ourselves.

Our Website: http://global.organicshop.in