Setting product strategy 3
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Strategy Importance of Product Design and factors affecting Design BY RAGHAV KUMAR NETAJI SUBHAS INSTITUTE OF TECHNOLOGY, DELHI
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Transcript of Setting product strategy 3
Setting Product Strategy
Importance of Product Design and factors affecting DesignBY
RAGHAV KUMAR
NETAJI SUBHAS INSTITUTE OF TECHNOLOGY, DELHI
" Design is the totality of features that affects how a product looks and feels to a customer"
Benefits or importance of Design
Well Designed products are easy to manufacture and distribute.
A Well Designed product is pleasing to the customer, easy to open, install and use.
" Custo
mers
are ready to
pay $200 more
for a w
ell
designed
laptop!!!"
"Well Designed Products can be easily differentiated from others in the market"
Design should Reflect
Bold Simplicity Real authenticity Familiar yet surprising nature
Design thinking involves
Creative brainstorming sessions.Collaborative teamwork
Unique Designs are the mainstay of all luxary brands!!!
Thank you !BY
RAGHAV KUMAR
NSIT, DELHI
