Session Objectives To build the confidence of

participants to know how to prepare and deliver effective TV & radio interviews

To provide tips on interviewing techniques, public speaking and contents of a good message

To move from theory to practice

Session ContentSession Content

Why its important to work with mediaWhy its important to work with mediaTypes of mediaTypes of mediaWhat to do when approached to do media What to do when approached to do media

workworkPreparingPreparingAnswering difficult questionsAnswering difficult questionsTV & Radio interviewsTV & Radio interviewsLast words………………Last words………………

QuoteQuote

‘‘There are two forces that carry light There are two forces that carry light to the end of the Globe – the Sun in to the end of the Globe – the Sun in the heaven and the press.’the heaven and the press.’

Mark Mark TwainTwain

Importance of working with media

Can’t afford not to

Power to change the world

We need the media because we have a message to put out

Media have a role to play in the fight against HIV

The MediaThe Media

TV, radio, TV, radio, newspapers, newspapers, magazinesmagazines

Internet – news, Internet – news, blogs, online blogs, online publicationspublications

Local, national & Local, national & globalglobal

What to do when approached to do media work?

Think carefully about what you are you are being asked to do Get some advice and support Don’t be afraid to say ‘NO’. To engage the media or not is entirely your decision

Who is your audience – affected by, affecting something, influential, general awareness

Write down 2 to 3 Key messages – long or shot term messages; changing messages; pro-active; re-active

Stick to what you want to say, don’t get sidetracked

Remember nothing is off the record

You are likely not to be the only source for the story

Journalists tend to work on a story by story basis

PreparingPreparing

Answering difficult Answering difficult questionsquestions

If you do not know If you do not know the answer say so, do the answer say so, do not speculatenot speculate

Do not get angry, Do not get angry, keep calm & a keep calm & a conversational toneconversational tone

Don’t always answer Don’t always answer the questionthe question

TV Interviews Appearance matters

Body language is important

Keep accessories simple

Don’t fidget

Look at interviewer not the camera

Don’t be afraid to challenge media

Radio InterviewsRadio Interviews

Beware of current issuesBeware of current issuesUse informal languageUse informal languageKeep it briefKeep it briefPre-recorded interviews, you can ask Pre-recorded interviews, you can ask

to repeat a questionto repeat a question

Last wordsLast words

Thanks for your attentionThanks for your attention