Session 1 Setting up your Facebook
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Transcript of Session 1 Setting up your Facebook
Successfully Building Your Business with Facebook
Created for you by: Chris Johnstone
What You Are Going To Learn
How Facebook Marketing works by showing you Effective Campaigns and Proper Strategy
What You Are Going To Learn
How to keep your personal life private and successfully market your Business at the same time
What You Are Going To Learn
How to Properly set up your Business Profile
What You Are Going To Learn
What to post, how often and where to easily find quality content for your community
What You Are Going To Learn
The 1 simple app you need to start generating leads
(Over 90% of Business owners are missing this!)
What You Are Going To Learn
The 2 posts you can use to generate quality leads from Social Media
What You Are Going To Learn
The simple steps you need to take to get your customers and Referral partners take your Business viral on Social Media
What You Are Going To Learn
How to best use Facebook Ads to build your Business
In Each Lesson You Get
Full workshop sessions that show you how to implement
Real world examples to show you how and why the strategy works
Q and A and support to help you Implement
Big Business Has Caught On To Social Marketing
• 66% of companies on the Fortune 500 are now on Facebook. 8% growth last year
Your Customers Are Using Social Media
In A Really Big Way
What Does This Mean?
• Over Half of Your Customers Can Refer Your Business To Their Friends Using Facebook!
What Does This Look Like?
• You do 1 deal a week = 4 deals a month
• In 1 Year you have access to 48 Testimonials
• Each Referral You Get Is Directly Delivered to an Average of 190 People that Know, Like and Trust the SOURCE of the Referral
• Lets say only 50% refer you on Facebook
• What is your “Social Referral Base?”
One Of The Massive Benefits Of Social Media
• 24 Testimonials
• 150 friends per Testimonial
• 3,600 Online Referrals for your business.
The Massive Tipping Point
• Our culture, for the first time ever in human history, can access local personal reviews from people they know, at the exact time they are making their purchase.
In Today’s Digital World We Need To Be Selling Socially!
• Creating a Strong Community around your brand
• Your strong connection and accessibility helps you close more Leads into Loans
• Bonding with your audience turning leads into prospect and then fans
• Fostering Learning and Answering Questions
• Educating and Engaging your prospects and customers
How Do You Structure Your Account?
• Personal Facebook Page - For your friends.
• Facebook Business Page - For your Customers
• Lead Generation Business Pages - For your Leads, Prospects and Referral Sources
Personal Facebook Page
Let’s Get Started!
Building your Facebook Presence
Facebook Personal Account
• Getting started www.facebook.com
Getting Started
• DO NOT Find Your Friends
Profile Information
• Create Your Profile Information
• Share what you are comfortable with. Leave the rest.
Create or Upload Your Profile Photo
Verify Your Account
• Check Your Email and Click the Link
Set The Ever Important Privacy Settings
Privacy Settings
Managing Your Personal Database
• It’s Brainstorming Time!
• Real Friends and Family These remain your Friends on Facebook
• Acquaintances Acquaintances
• Custom Lists
• Colleagues
• Lenders and BDM’s
• Referral Partners - Realtors, Lawyers, Appraisers, Financial Planners,
• Coaches and Trainers
• Wish List
• Employees
Creating Your Custom Lists
Creating Your Custom List
Custom Lists
• Name Your List and Describe Your Members
Custom Lists
• Now Rinse and Repeat For Each List That You Are Going To Target
Custom Postings
Now You Can Give The Right Message To The Right Market At The Right Time!
Thank You
• Make sure you Share this information! Email, Facebook, Twitter, LinkedIn, Google +
• Join me on Facebook for More Great Tips
http://www.cwjstone.com/facebook
• Add your Questions, Comments or Suggestions below this video
• Stay tuned for the next video!