Technology thrills SBDC Thursday

Understanding Facebook Pages

Presented by: Rabiya Jilani

How to use facebook for business

Social Plugins• http://developers.facebook.com/docs/plugins/• Like buttons• Send buttons• Comments• Activity feed • Like box• Login box • Registration plugin• Facepile• Live stream

Facebook Pages

• Pages are for businesses, organizations and brands to share their stories and connect with people.

• Like timelines, you can customize Pages by adding apps, posting stories, hosting events and more.

• People who like your Page will get updates in their News Feeds.

Difference between profile and page

• Profiles (timelines) represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.

• You may only create Facebook Pages to represent real organizations of which you are an authorized representative.

• Pages are managed by admins who have personal Facebook profiles (timelines).

• You can add multiple admins

Pages vs Group

• Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.

Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

Facebook Pages Cover PhotoProfile photo –

represents your co. on other parts of facebook

Views and apps always shows 4, drop down for extended list

Sending Message to admin

ShareView InsightsAdd to page’s

favorite

Cover Photos• Larger picture • Visible to public • To get the best quality image and fastest load times for

your Page, upload an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.

• Page profile pictures are square and displays at 160x160 pixels. The photo you upload must be at least 180x180 pixels.

• Uploading a square image of your brand's logo is recommended. Rectangular images will be cropped to fit a square.

Profile Photos

Tips for cover photos”

• Pictures of customers enjoying your products• Your most popular products • Cons of awards won • Employees images • Company founders • Location pictures • Branded vector graphics

Cover photos can NOT include:• Price or purchase info • Contact info such as website address, email, mailing address or any

other info that should go in your page’s about section• References to facebook features such as like, share etc. or an arrow

pointing from cover photo to any other features or calls to action such as get it now, tell your friends etc.

They can include: • Company tagline• Inspiring quotes• Names of people in your photo• Image copyrights• Photographer credits

Additional features on the page

• Recommendations• Friends activity• Pages liked• Ability to communicate – add text, photos

Controlling content on the new facebook pages

• Pinned posts – top of the page for 7 days. • Starred posts – highlight any post, becomes

larger• Milestones – emphasize important highlights

eg: new store opening, participation in an event

• Change post dates- for any past milestones• Arrange views and apps below cover

Additional features

• Friends activity • Recommendations • Activity log – shows you all your page posts,

including the ones that you’ve hidden • Admin Panel – notifications, insights • Messaging on Facebook – private messages • Using facebook as a page

Group Activity

• Look at Facebook page and features• Apps – order change • Changing pic on app Creating events• Feature other pages on your page• Feature admins on your page

Admin Panel

The admin panel is a place where you can respond to people using your Page and quickly see how your Page is performing. From your admin panel, you can:

• View notifications• Respond to messages• View your Page insights• Access your activity log to curate content on your Page• Access the Edit menu to make changes to your Page's

settings

Tips

• Choose an intriguing cover image • Use milestones to tell your company’s history

and highlight achievements• Choose a good profile image • Pin important posts• Highlight posts • Use rich media

Additional features

• Facebook will include Facebook offers – some pages already have it

More info:https://www.facebook.com/help/offers

• Facebook Places

Resources

• https://www.facebook.com/help/pages/best-practices

• https://www.facebook.com/marketing• http://www.learnfacebookpages.com/

Next step

Like Loodoun SBDC’s Facebook page: www.facebook.com/loudounsbdc.org

Need more info? Call us at 703 430 7222

Or email: rjilani@loudounsbdc.org