Services of Vodafone

Chapter-2 has dealt with services providing by Vodafone Essar in Jorhat and also examine the factors affecting the services of Vodafone Essar.Vodafone Essar Jorhat branch is providing varied of services to their customers. These services can be explained in below:a) Voice service: Vodafone Essar Jorhat branch earn huge revenue from the voice service Vodafone offer their customers ~ wide range of innovative tariffs and services for use al home, in the office and while travelling. There are various postpaid and prepaid plans, which help to increase the efficiency of voice service.b) Messaging services: Messaging service allows customers to sent and received message using mobile device. Vodafone attractive prepaid message pack offers help to increase the popularity of messaging sc) Data services: Mobile is always at heart of what do, but now the company are moving into integrated mobile and PC communication service. The Vodafone Essar are doing that in two ways-wirelessly through GPRS and HSDPA;GPRS and HSDPA service are provided through 2G and 3G service respectively. The prepaid plans of data services are daily bonus cards and GPRS cams.d) Value Added Services (VAS): VAS is consisting of mainly Nero components i.e. non voice value added service and pure voice based value added service. The non voice value added services of Vodafone are SMS alerts, Vodafone alerts, Missed call information and Job alerts etc. The pure voice based value added service of Vodafone are Voice chat service, Caller tunes, Night Radio, Mobile box office, Live astrology, Vodafone one Music Junction and VAS portal etce) Other services: Vodafone and Aircels other services include incoming roaming and instant messaging etc.FACTORS AFFECTING ON VODAFONE AND AIRCEL SERVICESa) Poor network coverage in rural arms: The network coverage of Vodafone is not satisfactory in rural areas. It is mainly due to the lack of tower in rural areas.b) Defective message pack system: Vodafone message pack would not be available on 1st January, Bohag Bihu, Dussehra, Christmas, and 31st December. Those create a reason for dissatisfaction among users.c) Lack of stuff: Vodafone Jorhat branch are facing the problem of insufficient of the employees as per the requirement of their work.d) Delay in implementation of services: Vodafone Money Transfer or M-Pesa already available in foreign countries. But these services are still not implemented in India (including Jorhat).e) Higher STD rates: Table no. 2.3 shown the rates of STD are high which effect popularity of voice service.In order to efficiently running of Vodafone service some of the following measure: - can be suggested:Develop and extend the network tower: Vodafone Essar, Jorhat branch should be made to develop and extend the network tower of Vodafone throughout the Jorhat so that they can increase the service performance of Vodafone and also satisfying die customer.Pricing: Depending on the market conditions / competition from cellular or wireless mobile service providers and also to suit local conditions, there should be flexible pricing mechanism (either at center or local).Modifying message pack: Vodafone should try to provide tile message pack offers on festive day also. It is help to build a good image of Vodafone among the customer.Recruit new stuff: Vodafone should recruit new stuff; which minimizing the burden and help to distributing work equally among the stuff.Quick implementation of service: Vodafone should implemented the service quickly, which leads to increase the Vodafone service.Modifying STD rates: The STD rates of Vodafone should be minimizing, so that it can reach to general public.

Chapter-3 highlights the customer satisfaction of Vodafone Essar. To ascertain the customer satisfaction of Vodafone we are adopting the following measures:Firstly, we are examining the standard benchmark of TRAI for customer perception of service.Secondly, customers views about service quality of Vodafone. At last, compares the results of customer responses with TRAI standard benchmark.Following are some suggestion which help Vodafone Essar can serve customer in an improved way:a. Develop billing/ charging performance: The following rules must be followed to developing billing/charging performance: i. They should check the timely receipt of the bill by the customer. ii. They should check the accuracy and completeness of the bill. iii. They should conscious about the process of resolution of billing complaints. iv. They should check the credit and validity correctness. v. They should conscious about the accuracy of charges i.e. correctness of the amount deducted on every usage.vi. They should conscious with the ease and transparency of recharge.b. Develop network performance: Vodafone developing network performance if they maintaining following rules: They should try that customer make or receive calls easily.They should by to avoid call drops problem.They should improve they voice quality. They should try to minimize the number of call drops during conversation. c. Offers to Postpaid customer: Vodafone should provide some specific offers to postpaid customer, so that the number of postpaid customer to be increased.

After analyzing the findings, I can conclude that overall service quality of vodafone Essar, Jorhat Branch are satisfactory for the customers. But still vodafone should work in its all marketing strategies, promotion and brand illume to creating more popularity and maintaining their brand image among the customer.Vodafone Essar is the second largest player and shareholder in telecom sector. So, maintaining this brand image, they should target the rural market which is still untapped; this is mainly help to expand their network and also bring about equality in distribution of telecom service in urban and rural areas.

VODAFONE ESSAR IN ASSAMVodafone Essar was launched on 9th Sep 2008 in Assam and this day is celebrated as Vodafone day. The head office of Vodafone is situated at Ambari, Guwahati..At present Vodafone services launched in l92 cities of Assam. In Assam the cities where Vodafone service has available are classified as unit wise. The lower Assam cities are classified as Unit I, middle Assam cities as Unit II and upper Assam cities as Unit III. There are one hundred twenty four Vodafone network towers in Assam.VODAFONE ESSAR JORHAT BRANCHVodafone was launched on 24 November, 2008 in Jorhat. Shurodhnoni Electronics (situated at Old Balibat) and Paramount Services (located at Thana Road) are two distributors Rich provide Vodafone services in Jorhat. The zonal office of Vodafone is situated in Gar Gajraj Tower) Jorhat. Customer care services is provided by two offices one is Mnistore (Mobile Mate) Which was launched in Gar all on 26th February 2009 and another is Shurodhnoni.

VODAFONE PREPAID PLANSAmountTalktimeValidityDescription

30180 DaysAll Local and STD calls at 80p/min

401 DaysLocal calls @30p/min & STD calls @40p/min for 1 day

401 Days40 Local VF to VF night mins from 10pm to 6am next day

501 Days12 mins free local VF to VF

60180 DaysAll Local mobile calls @1.4p/sec & STD Mobile calls @1.5p/sec

705 DaysCalls to Bangladesh at Rs2.49/min

901 Days30 local Vodafone to Vodafone mins

907 DaysSTD calls @40p/min. Dial*444*40# to activate

1203 DaysLocal Vodafone to Vodafone calls @ 15p/min

15010 DaysLocal calls to VF mobile phones @ 35p/min & Local calls to other mobile phones @ 45p/min

1706 DaysAll local calls @30p/min

19028 Days160 local Vodafone to Vodafone mins free from 10pm to 6am

2404 Days40 Local & STD Minutes

25028 DaysLocal @ 1.2p/sec & STD calls at 1.5p/sec

27028 DaysSTD calls @ 40p/min

2804 Days50 All Local Minutes

2904 Days80 Local Vodafone minutes


38028 DaysAll local mobile calls @1p/sec & STD mobile calls @1.2p/sec

410180 Days

42030 Days

47028 DaysLocal Vodafone to Vodafone calls @ 35p/min and All STD & Local V2O mobile calls @ 45p/min

6050.4NAHero Recharge, get TT ranging from 50/- (Normal TT) to Rs. 100/-

65028 DaysAll local calls @ 30p/min

73030 Days

79028 DaysLocal @30p/min & STD @40p/min

85028 Days1500 Local VF to VF mins from 10pm to 6am next day

91028 DaysLocal Vodafone to Vodafone calls @ 15p/min

96015 Days155 local +STD mins

9905 Days475 Local Vodafone to Vodafone local Minutes

108014 Days215 All local mins

109014 Days195 Local & STD Mins


160139.4NANone

170148.3NANone

180157.2NANone

190166.1NANone

199028 Days2GB Unlimited*

200175NANone

Internet Packs

AmountTalktimeValidityDescription

801 Days3G GPRS browsing upto 30 MB

1403 DaysGPRS Browsing Upto 70 MB






147028 Days3G GPRS Browsing Upto 500 MB

155028 DaysGPRS Browsing Upto 1GB

SMS Packs


9015 Days160 Local & National SMS to VF mobile phones.

1107 Days120 Local & National SMS.

13028 DaysSuper Economy Sms Pack. Vodafone to Vodafone @5p & V2O @10p local & national SMS.

29030 Days520 Local & National VF SMS. VF Super Saver Pack, Available on Paper & USSD Only, dial *444*520#

33028 Days440 Local & National SMS

34090 DaysSuper Economy Sms Pack.V2V @5p & V2O @10p Local & National SMS.

75028 Days1000 Local & National SMS

Talktime Plans


107.9NATalktime of Rs 7.90


22060 DaysFTT on all Talktime recharges at MRP Rs. 10 onwards & all local & STD Mobile calls @1.5p/sec for 60 days ( Post recharge of BC 22 )


39395 DaysPromotional Full Talktime and additional 2 local VF to VF night minutes



10086NATalktime of Rs 86

10590.451 DaysTalktime Rs.90.45 & 1 Local Vodafone to Vodafone night Min

120120NAFull Talktime of Rs 120




351351NATalktime Rs.351 & 2 Local Vodafone to Vodafone night Min

500500NAMore than Full Talktime of Rs 500



10001000NAMore than Full Talktime of Rs 1000


Roaming Packs


560180 DaysRoaming Incoming Calls @ 30p/min for 1st 30 days & 70p/min for the balance 150 days.

ISD Packs


32030 DaysISD calls to US/Canada at Rs.1.49/min & UAE/Saudi Arab at Rs.6.99/min

36030 DaysISD calls to Bangladesh at Rs.2.20/min, Nepal & Bhutan at Rs.5.99/min, S.Arabia at Rs 7.49/min

VODAFONE POSTPAID PLANSFull Value 199 Bill Plan Charge: Rs. 199 One Time Charge: Rs.500 Free Calls: Rs. 199 Local/STD (Local) & 0 (STD) Free SMS: Rs.199 Local/STD (Local) & 0 (National) Plan 125 Bill Plan Charge: Rs. 125 One Time Charge: Rs.500 Free Calls: Rs. 125 Local (Local) & 0 (STD) Free SMS: Rs.0 (Local) & 0 (National)

Plan 250 Bill Plan Charge: Rs. 250 One Time Charge: Rs.500 Free Calls: Rs. 250 Local (Local) & 0 (STD) Free SMS: Rs.0 (Local) & 0 (National)

Plan 425 Bill Plan Charge: Rs. 425 One Time Charge: Rs.500 Free Calls: Rs. 850 Local (Local) & 0 (STD) Free SMS: Rs.0 (Local) & 0 (National)

Plan 99 Bill Plan Charge: Rs. 99 One Time Charge: Rs.500 Free Calls: Rs. 0 (Local) & 0 (STD) Free SMS: Rs.99 Local/STD (Local) & 0 (National)

Talk 200 Per Sec Bill Plan Charge: Rs. 200 One Time Charge: Rs.500 Free Calls: Rs. 7500 Local/STD Secs (Local) & 0 (STD) Free SMS: Rs.0 (Local) & 0 (National)

Talk 300 Per Sec Bill Plan Charge: Rs. 300 One Time Charge: Rs.500 Free Calls: Rs. 18000 Local/STD secs (Local) & 0 (STD) Free SMS: Rs.0 (Local) & 0 (National)

Talk 99 Per Sec Bill Plan Charge: Rs. 99 One Time Charge: Rs.500 Free Calls: Rs. 0 (Local) & 0 (STD) Free SMS: Rs.99 Local/STD (Local) & 0 (National)

AIRCEL PREPAID PLANSTop-Ups & Special Recharges

AmountValidityDescription

106.9 Talktime

6868 Full Talktime + 5 A-A mins (validity 1 Day)

9999 Full Talktime + 99 MB Data + 99 Local & STD SMS. Data & SMS Validity 30 Days

108115 115 Talktime + 150 MB 3G/2G Data for 15 days

10921 Rs 109 TT + 109 MB Data +109 A2A mins

135150 150 TT + 150 MB Data - Valid for 20 Days


15830 133 Local Mins + Unlimited Data (500 MB 3G Data + 1 GB 2G Data post which speed is throttled to 64 Kbps)

19494 Rs 94 Talktime + 1 GB Data + 94 Local & STD SMS. Data & SMS Validity 30 Days

20928 Rs 209 TT + 209 MB Data + 209 A2A mins

220220 Full Talktime


258280 Extra Talktime + 20 A-A mins (valid for 2 days)






10001000 Full Talktime

SMS Packs


97 Days90 Local + National SMS



ISD Packs


1914 DaysBangladesh @ 2.20/min, US/Canada/UK(fixed)@ Re1/min, Nepal @ 6.99/min, UAE @8/min, Saudi(F) @6.99/m, Saudi (M) @ 6.99/min, [email protected]/min, Singapore @1.2/min, [email protected]/min, [email protected]/min, Kuwait @ 6.99/min

3421 DaysFirst 500 STD A2A Minutes @10p/min Thereafter charges are 40p/min. All Local @ 40p/min & US/Canada/UK (Fixed) @ Re1/min

Data Card Plan

PriceBenefitDate TypeValidityAvailable

RsDays

1551 GB + Rs 50 TT2G /3G Data30 DaysMobile

79500 MB + Rs 30 TT2G /3G Data90 DaysMobile

4655 GB2G / 3G Unified Data30 DaysMobile + Dongle

6012 GB * 3 Months2G / 3G Unified Data90 DaysMobile + Dongle

2952GB Upfront and 1GB per2G / 3G Unified Data90 DaysDongle

Month for next 2 Months

Limited Packs*

PriceValidityTypeFree Data

RsDays

51LimitedNA30MB

81Limited30MB

91LimitedNA50MB

183LimitedNA100MB

223Limited100MB

267NA150MB

374Limited250MB

672Limited1GB

9721Limited350MB

9821LimitedNA650MB

12828LimitedNA1 GB

13330Limited1 GB

19828Limited1.25 GB

25528Limited1.75GB

159930Limited20GB

299930Limited40GB

*Limited Plans: Post consumption of Free Data benefit, customers will be charged at rates mentioned above within Validity Period.

Unlimited Packs**

PriceValidityTypeHigh Speed

RsDays

14828Non StopNA1.2 GB

39928Non Stop2.5 GB

69728Non Stop6 GB

99728Non Stop10 GB

139728Non Stop15 GB

**Unlimited Plans: Speed will throttle to 64kbps post consumption of high speed data

Web Exclusive Data Product**

PriceValidityTypeHigh Speed

RsDays

19328Limited1.2 GB

39328Non Stop2.4 GB

69328Non Stop7.2 GB

99328Non Stop12 GB

Services of Vodafone

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