Airline Companies Service Comparison

Airline Industry

➔ World’s first Airline ◆ DELAG

➔ founded on◆ November 16, 1909

➔ Airships were used ➔ Manufacturer

◆ Zeppelin Corporation

➔ First fixed wing airline◆ Jan 1st 1914

Products of Airline Companies ➔ Core product

◆ Transportation ( Travel )

● Transporting passengers and goods to different destinations

➔ Supplementary ◆ Ground Handling

● Cabin Service

● Catering

● Ramp Service

● Passenger services

● Field operation services

Supplementary products ➔ Inflight entertainment service ➔ Inflight connection service ➔ Inflight catering service ➔ Inflight advertising

Virgin America Founded: August,2007

Founder: Sir Richard Branson

Headquarter: Burlingame,California

Fleet size: 62

Destinations: 24

Customer segmentsFirst classMain cabin selectMain cabin

Value PropositionAirline of the year 2015.

Virgin America became the first airline to offer:

Fleetwide wifi

Soothing mood lighting

Touch-screen setback entertainment

An on demand food order platform

Power outlets at every seats

7 million passengers served in 2015

Customer ExperienceAll new kiosks/setups for checking in at the airport. No need to wait

in a line to check in or print a ticket. Generous amount of self-service check -ins and pro travels do not check luggage.

Easy to understand/ use rewards points system. So easy you can’t mess it up.

Excellent ecommerce experience enabling wifi ,watching tv and movies,chatting with fellow passengers,ordering food anytime to excellent entertainment system

Highly customer centric, giving a breath of fresh air - a lifetime experience

New fleet: doesn’t have cancellation or delay issues unlike other airplanes

Kind,professional,courteous,creative and fun crew members

Ace pilots: smooth travelling experience

Emirates Founded: March 1985

Headquarter: Dubai, U.A.E.

Chairman: Ahmen Bin Saeed Al Maktoum

Fleet size: 205

Destinations: 159+ / 74 countries

Largest airline in the Middle East

2500 flights per week

Customer SegmentsIndividuals

Businesses

First Class

Business Class

Economy Class

Services1. Cabin2. Cargo

Emirates SkyCargo is the air freight division of Emirates. It began operations in October 1985, the same year Emirates was formed. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Dubai International Airport.

Emirates SkyCargo operates thirteen dedicated cargo aircraft, with ten on order.

3. Ground Service

Value Proposition Of EmiratesPrice → Premium/Competitive

Features → Original/Customized

Quality → Excellent

Reputation → Prestigious

Support → Comprehensive

Value CreationIn-flight Entertainment System (ICE)

Over 2200 channels

Inflight email server

Inflight mobile phones

>130 on demand movie

Ipod dock

External cameras giving birds eye view from the plane

Ground Services

Lounges

Premium Services

Low cost

Conclusion