Airline Marketing Brussels Airport

MAp Reverse Roadshow,June 2007

Airline MarketingBrussels Airport

Léon Verhallen, Head of Airline Business Development

MAp Reverse Roadshow June 2007

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Top 25 European Passenger Airports

67,5

56,852,8

46,1 45,5

34,230,8 30,1

25,6 23,7 22,8 22,4 21,8 21,1 20,9 19,2 17,7 16,9 16,7 16,6 15,1 12,3 12,1 12

30

0

10

20

30

40

50

60

70

80

Londo

n/LHR

Par is

/CDG

Fran

kfurt

Amste

rdam

Madrid

Londo

n/LGW

Munich

Rome/FC

OBar

celona

Par is

/ORY

Londo

n/STN

Manch

este

rPa

lma

Milan/M

XPDubli

n

Copenha

gen

Zurich

Os loVien

naBru

sse ls

Dusseld

o rfAth

ens

Lisbon

Helsinki

Hambu

rgpa

x m

ovem

ents

(mln

.)Primary gateways O&D leisure & LCC Secondary gateways

excl. Turkey and Russia

Brussels Airport


3

0 10 20 30 40 50 60 70

BRU

VIE

ZRH

CPH

MUC

LGW

AMS

FRA

CDG

LHR

OD Transfer

Large O&D Market

millions


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Belgium

• Catchment area– Belgium 10.5 million– Cross border 11.4 million

• within 120 minutes

• Business travel– Capital of Europe– Fortune 500 companies– European HQ’s

• Leisure travel– Brussels– Art cities: Antwerp, Bruges, Ghent


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Airline Marketing Strategy

• Accelerate traffic growth

– Network– Passenger traffic and cargo

• Strategy

– 1. Network carrier: Brussels Airlines & partners– 2. Long haul airlines– 3. Low fare airlines– 4. Cargo


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Brussels Airlines

• New SNBA / Virgin Express merger airline is low fare / full service

– 32% traffic share at BRU

• Fares start from €49,99 all-in

• 780 weekly departures within Europe

– new: Cagliari and Krakow– 45 ARJ / B737/ A319

• Codeshares with European and long haul partner airlines


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Brussels Airlines

• Unique network to Africa

– 13 sub-Saharan destinations– 19 weekly flights

• Fleet

– 3 Airbus A330-300– 4th A330 from next winter– 5th A330 planned

• Network growth

– Expansion Africa– North America

• Alliance development

– intention to join an alliance


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Long Haul Airlines

AtlantaBoston ChicagoDallas/Fort WorthDetroitHoustonLos AngelesMiamiMontrealNew YorkPhiladelphiaSan FranciscoTorontoVancouverWashington

Abu DhabiDubai

Bangkok Beijing Delhi Hong KongKuala Lumpur MumbaiSeoulShanghaiSingaporeTokyo

JohannesburgNairobi

Sao Paulo

Brussels Airport objective 2011:connected with 20 of the 30 largest gateways to Europe


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Year 2005: 6 Gateways


Abu DhabiDubai


JohannesburgNairobi

Sao Paulo


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Abu DhabiDubai


JohannesburgNairobi

Sao Paulo


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Abu DhabiDubai


JohannesburgNairobi

Sao Paulo


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Benchmark Airports Long Haul Network

510.Stockholm

69. Brussels

78. Athens

97. Dusseldorf

96. Copenhagen

125. Manchester

134. Vienna

153. Milan/MXP

202. Munich

211. Zurich

2005

610.Stockholm

89. Athens

98. Dusseldorf

97. Brussels

106. Copenhagen

115. Manchester

134. Vienna

163. Milan/MXP

212. Munich

221. Zurich

2006

610.Stockholm

89. Copenhagen

98. Athens

107. Dusseldorf

106. Manchester

135. Brussels

144. Vienna

173. Milan/MXP

222. Zurich

231. Munich

2007

Weekly frequencies development Brussels Airport: 51/week > 59/week > 96 week (5th ranking)


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Brussels – USA Network 2007

• New: US Airways– daily to Philadelphia– as per 2 June

• New: Northwest Airlines– daily to Detroit– as per 16 June

• Network USA– 3rd European airport with all

6 main US airlines– 9 daily flights to 6 airports


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Jet Airways Hub at Brussels Airport

• ‘Brussels Inc’– 5 destinations India– 5 destinations North America– August 2007: 2 routes– February 2008: 3 routes

• Partnership– Brussels Airlines– Brussels Airport

• Operations– B777-300ER and A330-200– Westbound/Eastbound wave

• Passengers– 1 million passengers– OD/transfer/transit


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Long Haul Opportunities 2008-2011

AtlantaBoston ChicagoDallas/FWDetroitHoustonLos AngelesMiamiMontrealNew YorkPhiladelphiaSan FranciscoTorontoVancouverWashington

Abu DhabiDubai


JohannesburgNairobi

Sao Paulo


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Low Fare Airlines

• ELFAA: European Low Fare Airline Ass.: 11 airlines– 106 million passengers– 83% of seats filled– 400 aircraft

• average age under 4 years

– minimised fuel burn and CO2 emissions

• modern aircraft• high seat load factors

– 30% share of scheduled intra European traffic

• Brussels Airport 2006– Virgin Express integrated in

Brussels Airlines• offers B-lite one way fares

– 2 ‘ true’ low fare airlines• Vueling• SkyEurope

– only 2% of European scheduled frequency

– growing competition from regional airports


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Low Fare@Brussels 2007


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Leisure & Low Fare

• Homebase for the two main tour operator airlines

• Jetairfly (TUI)– 8 B737– 1 B767 for Caribbean flights

• Thomas Cook Airlines– 6 A320– 1 B767 Caribbean, Africa, Asia (Martinair)

• Growing number of scheduled and seat only flights


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254

276

316

412

412

691

720

743

1259

1521

1772

2036

0 200 400 600 800 1000 1200 1400 1600 1800 2000 2200

Hahn

East Midlands

Madrid

Liege

Milan/MXP

Cologne

Brussels

Luxemburg

London/LHR

Amsterdam

Paris/CDG

Frankfurt

Tonnes cargo (000)

Cargo: 6th Airport in Europe


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Cargo Marketing

new belgian airline

new bilateral 7th freedom

new with 5 calls

from 3 to 6 calls

from 12 to 20 calls

Results (weekly calls)


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Airline Marketing Team• Léon Verhallen

– 18 years at Amsterdam Schiphol– lead AMS to Routes Airline Marketing

Awards in 1997, 2000, 2002, 2003, 2004– joined April 2006

• Stefan Hollands

– 5 years Planning & Alliance Mgt. at Sabena and Swiss; 1 year SH&E

– joined October 2003

• Mark Povall

– 3 years at British Aerospace; 6 years at Liverpool Airport

– joined April 2006

• Philippe Fierens

– 10 years in the forwarding industry: Kuehne & Nagel, EGL, TNT Express

– joined September 2006


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Airline Marketing. In the Very Heart of Europe

Airline Marketing Brussels Airport

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