Table of Contents

Inspiration

NEW CENTURY SCHOOL BOOK

I began research for Serifica by searching for serif typefaces that paired well with Helveticabased on the letter forms. I wanted to f ind something that could be used as a good model and settled on observing the serif forms of New Century School Book.

DescriptionSerifica was conceived as a modern serif typeface, based on the proportions of Hel-vetica. Serifica can take on the characteristics of its environment, but unlike typefaces such as Helvetica, it carries a warm and inspired feeling with it. It was designed to be flexible while trying to maintain some of the warmth and character of serif typefaces. Like a slab-serif, Serifica features forms that lack contrast however, there is a sense of contrast and horizontal movement found within itsmodern style serifs.

A few unique visual elements within the face include, a square ear on the lower case “g”, a spur on the lower case “e” and the upturned tail of the two-story, lower case “a”. ge a

Sketch

Metrics

HEADLINESerifica can be used as body copy, it even works rather well beneatha headline set in Helvetica. If it is used as body copy, Serifica shouldbe set no smaller than ~14 pt. Thisblock of copy is set in 14 pt. witha leading of 21 pts.

Microsoft

Typesetting

Composition

Colophon

Serifica was designed byAndrew Quinn Swires, at the Academy of Art University in San Francisco, CA. duringSpring 2012.