SEPTEMBER 22 - NOVEMBER 8 - Amazon S3Fall... · content and images for your Facebook and Twitter...

SEPTEMBER 22 - NOVEMBER 8

For decades, consumers have selected Karastan for its superior craftsmanship and distinctive elegance. Inside you will find an extensive assortment of resources to showcase Karastan’s signature styling and help attract customers to your store.

SALE DATES

SEPTEMBER 22 - NOVEMBER 8

• Social Media

• Retail Advertising

• Point of Sale Kit

• Finance Offers

• Imagination Program

• Cushion Offer

IT’S SOCIAL MEDIA MADE EASY

Your customers are actively engaged in social media. Are you?

Creating unique and engaging content for your Facebook and Twitter accounts can be time-consuming. Karastan has a new tool that can help promote National Karastan Month and more.

Promoboxx makes social media marketing easier by offering relevant, engaging and interactive content and images for your Facebook and Twitter business pages.

Control the Promoboxx experience by selecting the specific posts you’d like to use on your social pages—or automatically enroll your Facebook and Twitter accounts to auto-post Karastan’s content. Throughout the year, Karastan will be providing an ongoing collection of incredible content covering lifestyle, trends, inspiration and new products.

Enroll in Promoboxx today by following the link from KarastanToday.com.

www.facebook.com/karastancarpetsandrugs

www.pinterest.com/karastancarpet

www.twitter.com/karastan

NATIONAL SWEEPSTAKES

Karastan is holding a sweepstakes contest on Facebook that will run for three weeks during National Karastan Month. We will utilize the sweepstakes to promote National Karastan Month and encourage consumers to select a local participating Karastan retailer and download the rebate. The contact information of these in-market consumers will be shared with participating retailers through our lead platform, which is accessible through KarastanToday.com. Facebook and Twitter posts about the sweepstakes—along with a lot of great posts related to National Karastan Month—are available to you through our Promoboxx program.

LIVE BEAUTIFULLY BLOG - www.livebeautifully.karastan.com

Karastan has a robust social media strategy in place to spread awareness and drive store traffic during National Karastan Month. In addition to Karastan’s national Facebook and Twitter pages, Karastan will be promoting our consumer facing blog, Live Beautifully. Throughout the sale period, there will be a series of dedicated posts on the featured promotional offers and sale products.

SOCIAL MEDIA

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NATIONAL KARASTAN MONTH

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The Perfect Carpet for Kids & PetsSmartStrand® Forever Clean™ is the only carpet with permanent built-in stain and soil protection that never washes or wears off. With exceptional durability and luxurious softness, you can live beautifully without worry.

KARASTAN PROVIDES

• Ready-to-use images

• Newspaper ads

• Magazine ads

• Direct mail inserts

• Radio scripts

• Billboard ads

• Television ads

• Web-based promotions

Go to www.KarastanToday.com for all your advertising needs.

PRINT

Print advertising is an effective method to

help reach your target audience. Karastan

has professionally designed ads available

to you to download in the Advertising

Center on karastantoday.com. Select

templates that suit your style, featured

products, lifestyles, and offers. Customize

your message and store information and

you have the makings of a successful print

advertising campaign that establishes your

store as an industry leader.

DIRECT MAIL

Suttle Straus will assist you every step of

the way on direct mail — from providing

demographic studies, proofs, and printing

to delivery to your newspaper or directly

into consumer’s homes.

BILLBOARD

The lowest cost-per-thousand of

any media, outdoor advertising is

unsurpassed in its ability to supply long-

lasting impressions and coverage and

reach your customers.

TELEVISION

A number of customizable TV spots are

available to dealers that allow for store

name and location as well as special-offer

additions. These 15- and 30- second spots

effectively communicate the Karastan

brand image while offering dealers

an opportunity to provide high-end

production values on a local level.

ALL-INCLUSIVE TV AIR BUY &

TV SPOTS

• Turn-key customized package

• Personalized consultation

• Prequalified for Co-op

• Focused on YOUR success

INCLUDES:

• Network analysis

• Demographics and psychographics

• Ideal dayparts, weekly frequency, and range of frequency

• Cable Air Buy – two-week or four-week flights

• Customized TV spots – digitally delivered to your selected networks

Web Banner

Direct Mail

Print Advertising

Television Spots - 15 and 30 second options

Billboard

RETAIL ADVERTISING

STORE NAMEADDRESS PHONE NUMBER WEBSITE

UP TO $1,000 BACK

Sale ends November 8, 2016.

See store for details.

Now is the time to save on gorgeous carpet from Karastan for a limited time only.

RETAIL ADVERTISINGRETAIL ADVERTISING

CARPET NAME™

$0.00 SQ FT, CARPET ONLYREGULAR $0.00 SQ FT

carpet descriptioncarpet description

STORE LOGO

LOWEST PRICES OF THE SEASONON KARASTAN CARPET NOW THROUGH NOVEMBER 7, 2016

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All Pet is the only carpet protection and warranty that covers all pets,

all accidents, all the time. That’s because SmartStrand is engineered

for beauty and performance, with stain protection and odor resistance

built into the carpet fiber.

The Ultimate Carpet for Families with Kids & Pets

CARPET NAME™



CARPET NAME™



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STORE LOGO

LOWEST PRICES OF THE SEASONON KARASTAN CARPET NOW THROUGH NOVEMBER 7, 2016

NATIONAL KARASTAN MONTH


QUALIFYING STYLES

Wool styles

SmartStrand® Forever Clean™ Silk™ styles

SmartStrand® Forever Clean™ styles

SmartStrand® Forever Clean™ UltraTM styles

Karalon™ and Kashmere™ styles

Wear-Dated® styles

Metropolitan Collection styles

STAINMASTER® styles

EverStrand® styles

Bonus 40 - Points per Sq. Yard









RSA’s earn Karastan Imagination points per sq. yard.

Only the Karastan styles listed on the qualifying style list are eligible for this promotion.

A complete list of qualifying styles will be posted at www.karastanimagination.com.

Deadline to claim National Karastan Month orders is November 21, 2016.

Karastan Imagination points will be deposited to your account after shipment confirmation.

Make sure to visit www.karastanimagination.com for details on this and all promotions, or contact Award Headquarters at 1.888.287.9512 or the Promotions Department at 1.800.241.4900, option 3, 4.

Visit KarastanToday.com for more details.

RETAIL SALES ASSOCIATE SPIFF

September 22, 2016 - November 8, 2016Double Karastan Imagination points during National Karastan Month

During National Karastan Month, Karastan will drive traffic to participating retailers through our online advertising, our website and our social portals. For Karastan retailers interested in a targeted local campaign to drive traffic in their local area, Lead Booster is now proven to generate those leads direct to your store.

HOW DOES IT WORK?

• Karastan will analyze your trade area and purchase key Google search words during the promotional dates.

• Karastan drives leads through the Lead Center to connect “in-market” consumers with your store.

• One-time set up fee - $1,000

• $750 Lead Booster advertising units (minimum to participate) – eligible for 50/50 Co-Op reimbursement. Additional $250 advertising units can be purchased.

Note: store and contact information MUST BE validated by the Lead Booster team.

HOW DO I SIGN UP?

• Contact your territory manager.

• Email [email protected] for more information

• Call the support team at 800-237-3417

RETAIL ADVERTISINGLEAD BOOSTER IMAGINATION PROGRAM

SELL MORE. SAVE MORE.

Offering credit is a best practice that nets higher sales and more loyal customers. Now more than ever, it is critical to offer the Karastan Credit Card “early and often“ to increase your average tickets and compete more effectively with mass merchants and discount retailers.

• 24 Month Equal Pay No Interest

9.29% - All products

7.30% Buydown - (All Karastan carpet, cushion, and installation)

Tran code: 182

• 36 Month Equal Pay No Interest

12.19% - All products

7.20% - (All Karastan carpet, cushion, and installation)

Tran code: 183

FINANCINGRETAIL ADVERTISINGFINANCING POINT OF SALE

Price Tag 4.25 W x 5.5 H Qty. 50

Mylar BalloonsQty. 6

Display Header 27 1/2” W x 6 1/4” HQty. 10

Snipe for Studio Display 10.75 W x 24.75 HQty. 1

UP TO $1000 BACK UP TO $1000 BACK

UP TO $1000 BACK UP TO $1000 BACK

$ $

$ $

$





$

$ $ ON SALE NOW

UP TO $1000 BACKSPECIAL FINANCING AVAILABLE

A-Frame Inserts 22 W x 28 H Qty. 1 - Printed both sides

Window Cling 14 W x 14 H Qty. 1


LIVE BEAUTIFULLY

CONSUMER REBATE OFFER

Consumers can earn an additional $1 / sq. yd. rebate by adding KaraStep Reserve 1.0 or 2.0 cushion to their carpet sale. Consumer receipt for carpet rebate must include KaraStep cushion to qualify. Dealer will be billed for 50% of cushion rebate paid to consumer.

EXAMPLE

Consumer carpet purchase earns $5 / sq. yd. rebate. Add KaraStep Reserve to increase rebate to $6 / sq. yd.

Consumer carpet purchase earns $3 / sq. yd. rebate. Add KaraStep Reserve to increase rebate to $4 / sq. yd.

DEALER PRICE DISCOUNT OFFER

Dealer can earn $0.50 / sq. yd. rebate for every sq. yd. of KaraStep Reserve cushion sold with qualifying carpet purchased.

KaraStep cushion qualifying sq. yds. must equal the total sq. yds. of carpet purchased. Credit memo will be issued to dealer at close of promotion.

EXAMPLE

Dealer purchases 1000 sq. yds. of qualifying Karastan carpet. Dealer can earn up to $500 for KaraStep cushion purchased during promotional dates.

FINANCINGRETAIL ADVERTISINGCUSHION OFFER

Reserve & Perfection

WWW.KARASTAN.COM

SEPTEMBER 22 - NOVEMBER 8 - Amazon S3Fall... · content and images for your Facebook and Twitter...

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