September 2014 - GLGA€¦ · THE FULL POWER OF PRINT. Today’s world of print is constantly...

September 2014

Events ...................................... 3Marketing ............................... 5Economics .............................. 6Management ......................... 7Tips from the Experts ......... 8From the PIA Bookstore .... 8Member Spotlight ............... 9New Members .................... 10Calendar ................................11

What’s Inside

Mark your calendar for these programs and events:

Graph Expo ReceptionSeptember 29, 2014

Mobile Marketing WebinarOctober 14, 2014

Illinois Member MIXerOctober 15, 2014

PEOs WebinarOctober 21, 2014

Indiana Annual MeetingDecember 4, 2014

Check our calendar online at www.glga.info.

Upcoming Events

Technical HotlineDo you have questions about a technical process? Call the PIA Technical Hotline at (800) 910-4283 ext. 786.

Free HR HotlineUse the free InfoNow line to get answers from MRA’s HR professionals. Call toll-free 24/7 at (866) 275-6721, or email [email protected].

GLGA Hotlines

OLED and Electronic Component Printing

A Revolutionary Evolution of PrintBy Joseph LymanPresidentGreat Lakes Graphics Association

If I had a nickel for every time I heard someone say, “Print is Dead” over the past several years, I would be a millionaire. There is no questioning that the industry has faced some tough times for nearly a de-cade, causing every owner to restructure their business. Print buyers are extremely discerning about how they budget their money to communicate their message, and it has come at the expense of print sales. The short of it is that the Internet and electronic marketing have put downward pressure on the revenue for some of the work that used to go to commercial print.

However, there is an emerging market that could be a boon for the industry. Organic light emitting diode (OLED) and electronic component printing using electrically conductive ink is showing extreme promise as a new technology that could supplant how many different electronic products are currently manufactured. This is reinforced by the Wall Street Journal’s recent article featur-ing R.R. Donnelley and its increased ef-forts to use the printing process to manu-facture electronic components. Although not perfected, early results prove that everything from RFID chips to solar and lighting panels to OLED touch screens and televisions can be printed using ex-isting yet improved printing processes.

Much more research and development will need to be performed, and it will take a host of different players (chemists, electrical engineers, equipment and ink vendors and many others) working to-gether to perfect the process. However, it has been proven that by using the print-ing process to manufacture a product, it could provide an opportunity to not only achieve mass production but also drive the price of electronic component manufacturing down.

What does this mean for traditional printers? Well, just like the printers that decided to expand their businesses to include wide format inkjet and digital toner printing, the industry will see more printers expand their businesses yet again to offer OLED and electronic component printing. However, this time the industry will not experience printers using a different form of technology to manufacture the same type of commercial print product. Instead, printers will be fighting with electronic component manufac-turers to replace a manufacturing process that has been used for decades.

Many times over the years, printers have evolved to expand the types of print they offer to customers. There is no doubt that if processes are improved, printers will again evolve to manufacture even more and diverse lines of products.

OLED touch screens, like the LG G Flex, are now printed using inkjet technology.

PRODUCTION SOLUTIONS

We are well positioned to have a healthy and strong business for the next several decades. The Canon relationship has helped us to

evolve into the company that we are.

“

”RICK SANDSPresident of The Fenway Group

UNLEASHTHE FULL POWER

OF PRINT.

Today’s world of print is constantly changing, creating new

demands every time a customer walks through the door.

Fortunately, you have more to offer your clients than ink on

paper. You provide vision and creativity. And now, you can

have the tools to help realize that power for your clients.

Fueled by your ingenuity, we develop solutions that allow you

to take on more work, more customers and bring more of your

creativity to a project. So as you plan for the future, get more

than a return on your investment—expect to see a return on

your ideas.

Go beyond printing at:

usa.canon.com/enablingcreativity

©2014 Canon USA, Inc. All Rights Reserved. Canon is a registered trademark of Canon Inc. in the United States and may also be registered trademarks or trademarks in other countries.

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Educational Webinar

What Printers Need to KnowAbout Mobile Marketing

Mobile technology is disrupting the role of tra-ditional communications. And, just like digital and electronic communications, it’s poised to become one more tool that printers can use to provide multi-channel services to your clients AND to market your own business. But, where to begin?

GLGA is pleased to present an exclusive educational webinar. Join us for Mobile Marketing for Printers on Tuesday, October 14, 2014, at 1:00 p.m. Eastern / 12:00 p.m. Central.

Hugh Park Jedwill, Chairman and President of the Heartland Mobile Foundation, will lead us through the basics of what mobile marketing is, what mobile technologies are out there, and what’s involved with a mobile campaign. He also will discuss how mobile integrates with print communications and will answer how a printer gets started.

The Heartland Mobile Foundation’s mission is to foster economic development in the Heartland of America by inspiring and educating the future mobile marketers. For more information, visit their website at www.heartlandmobile.org.

Register online at www.glga.info, by phone by contacting Sharon Flick toll-free at (855) 522-2210, or via email at [email protected].

Enjoy Regional Networking at the Graph Expo Member ReceptionThe Great Lakes Graphics Association will host our third annual Member Reception at Graph Expo, McCormick Place, Chicago, IL. This special reception will be held on Monday, September 29, 2014, from 4:00 p.m. to 5:30 p.m. in booth #4853 on the exhibit floor. All members of GLGA are invited to wrap up your Monday at the show with regional networking. The reception is FREE; advance registration is requested by Friday, September 26, 2014. RSVP at www.glga.info.

Register for Your Free Exhibit Floor Pass

Graph Expo is offering GLGA members free exhibit floor-only passes to attend the show. The free pass does require its own registration sepa-rate from the reception RSVP. Sign up for yours at http://tinyurl.com/kjdwz2q.

THANK YOU TO OUR RECEPTION SPONSORS:

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Wisconsin Golf Outing a Sell-OutA sell-out crowd of 144 golfers teed off on August 13, 2014, at the annual Wis-consin Printers Golf Outing. The event was held at our long-time home at Lake Ripley Golf Outing, Cambridge, WI, on a perfect sunny day. Sponsorships also were sold out, with all 18 holes featuring a game.

Golfers arrived late morning for practice and kept the chef busy grilling ham-burgers and chicken for lunch. It was a beautiful afternoon for a round of golf. Players came off the course to our social hour in anticipation of the annual steak cook-out. As always, the grill-your-own steaks paired with the buffet fix-ings were superb. The day was capped off with hole prizes and raffle drawings. Fredman Bag won the team award for low gross score, with 11 under.

“The outing was a great success,” said Joe Lyman, GLGA president. “We thank all the golfers and sponsors who participated and made the day possible. We also thank everyone who played the Money Hole, which was a fundraiser for our educational foundation.”

Golf Outing Photos Now OnlineView and download photos from all three summer golf outings. The album links are on the home page of our website at www.glga.info.

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Free Educational Webinar

How Can a PEO Help Your BusinessIn today’s hectic business environment, CEOs need to focus on 3 things – sales, running the operation and the bottom line. Having strategic resources at their disposal to take care of everything else (and resources that help to reduce operating costs) is a huge asset to any business in our industry.

GLGA is pleased to present a helpful new webinar. Join us for How Printing Companies Can Leverage the Efficiencies of a PEO on Tuesday, October 21, 2014, at 11:00 a.m. Eastern / 10:00 a.m. Central. This we-binar is free for GLGA members. Register online at www.glga.info.

GLGA member Jeff Rosset, Vice President of Marketing for Print-MAX, will talk about ways that printing companies can increase efficiency, mitigate risk, and lower insurance costs by working with a professional employer organization (PEO).

After spending years in a corporate environment, Jeff founded a lead-ership development firm called Compass Coaching & Development in 2007. Through Jeff ’s direction, Compass C&D helped companies of all sizes achieve outstanding results, ultimately leading to higher levels of employee engagement, effective and proactive leaders, and overall or-ganizational synergy. In 2011, Jeff successfully merged Compass C&D with MidwestHR, a leader in the PEO industry.

THANK YOU TO OUR WEBINAR HOST:

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By John Foley, Jr.CEO interlinkONE and Grow Socially

Small business owners tend to believe that mar-keting is easy. Why, all we need to do is create social media accounts, buy some ad space, and it’s good...right? There are so many articles online about how to market that no one really needs help outside of reading another article, right?

This concept is far from the truth. While there are many great articles online about how to do marketing, those are not suited to every busi-ness. Your business might not profit from any of the strategies listed on small business blogs. This is when you might need professional help.

Spending Too Much

One major mistake in marketing is spending too much on one avenue of marketing. You might wonder why you aren’t seeing results when you have spent X amount on a marketing campaign. But, did you re-ally need to buy a hundred links or a thousand Twitter followers? No, not really. Buying followers or fans is a bad idea, as is buying links. Those followers or fans are usually fake accounts, and paid links can be from any blog on the internet – including unsavory ones.

A few thousand dollars spent on just one avenue can be a waste, too. Even if the method you choose is a viable one, the content you are using may be out of date quickly. Choose a few ways to market and choose a reasonable price based on your profits for each. Most adver-tising companies let you choose how much you want to spend – use that option and be conservative until you see results. A good market-ing firm can give you plenty of viable options designed to match your budget.

The Wrong Platform

If you are a video service, why use traditional print advertising? Your choice of advertising or marketing platform should match your service or product. It doesn’t make much sense for a writing company to advertise with audio or videos instead of showcasing their writing talent.

Match your website or marketing to your service. While you might want to follow the latest trend, it makes more sense to stick with what you know unless you are using the advice of a professional market-ing consultant. Small or large businesses can actually save money by hiring a consultant to help them identify the right marketing for your company. Marketing and advertising companies can give you great advice on what could be working for you.

Are You Messing Up Your Marketing?

Think You Have It? Take the Quiz

These are all to be answered either true or false. It is a short quiz to see how well you’ve figured out the complex nature of marketing.

Q) Advertising is about getting sales increased. Q) You will win awards to let you know your advertising is good. Q) For websites, the click-through rate is the best way to determine the effectiveness of a campaign.

The answers to these questions are simple; they are all false but widely held beliefs. If you wonder why this is the case, here are some simple explanations.

A) Advertising is more than sales, sometimes it is just as good to get website traffic increased or word-of-mouth reputation increased. A) Not all good advertising gets awards, it is entirely subjective. A) There are many factors that can be a better guideline than the click-through rate. Retention rate on how long they stay on your site, conversion rate to show how many click-throughs resulted in a sale, and social media shares are all a good indicator of a successful campaign.

The Bottom Line

As you can see, while marketing is a complex part of business, there are professionals able to help guide you through the difficulties. With the right guidance and the right team, your business can be on the forefront of success with the right ads targeted to the right demo-graphic.

About the Author:

John Foley, Jr. is the CEO of interlinkONE and Grow Socially. John and his team write strategic online marketing plans and consult with companies to get them on a path to marketing success, and John speaks frequently about a variety of informative marketing techniques and topics. Learn more about John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.

Your virtual roadmap to becoming successful in color management.

Perfect for prepress and production professionals.

Introduction to Color Management for Offset & Digital

Only at the Integrated Learning Center at www.printing.org/ilearning.

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By Stuart MargolisMargolis Partners LLC

Benchmarking studies, like the Ratios Study done by Printing Industries of America, or other industry specific studies are valuable management tools in assessing how your company is doing compared to printers of similar size, geographic loca-tion, product line, or other comparative factors. Such metrics can help you assess your market position and identify industry trends so you can respond appropriately.

• But how do you use such information in the best and most effective way as you make day-to-day management decisions for your business? • How do you know what the appropriate Target Ratios are for your unique business needs, capabilities, and goals?

What is a Target Ratio?

In general, a Target Ratio is a way to quantify the relationship between two measurable results. It is used to track performance for good finan-cial management. Target ratios are “current” numbers, reflecting what you should be able to achieve within your company’s particular set of circumstances at this moment in time. As your circumstances change, so will your ratios and so should your Target – demonstrating the need to constantly track and compare your numbers to goals. As shown on the sample ratios calculation chart below, your target numbers may not match goals or industry benchmarks. It is important to understand not only that a difference may exist, but why that difference exists; and whether, as a practical matter, it should be an achievable benchmark or not for your company.

So What Should My Company’s Target Ratios Be?

Let’s look now at our example of important indicators for a $10 million company. Take special note of the bolded indicators as these are the ratios that should regularly be assessed from your financial statements.

Setting Target Ratio Metrics That Matter

As we have previously noted, the use of target ratios will determine what changes need to be implemented now to put the company in an acceptable financial position. Often, it is too much of a stretch to reach all goal ratios at once. But, that does not mean you can’t be successful for your own needs at this time. As is evident in the chart above, Target Ratios that were set are below those achieved by “Industry Profit Leaders”. That is perfectly expected. In reality, setting Target Ratios “on paper” in the finance office translates to change and modifications in operations, purchasing, collections, sales and other areas. Change takes time, effort and careful managerial oversight.

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� Moving your current ratios to logical targets will not only be reward-ing for you, but also for financial improvement, especially cash flow.

About Margolis Partners:

Margolis Partners has long been recognized as the financial expert for family-owned businesses with a specialty in the printing, packaging and allied graphic communications industries, assisting thousands of com-panies with strategic and financial management, valuation, mergers/acquisitions, accounting, audit and tax services. The firm is noted for its expertise in enabling companies to optimize profits.

�� The Small Idea

Getting Away From Urgency

By John DubaPrincipalMustard Seed Solutions

“What is important is seldom urgent, and what is urgent is seldom important.” - Dwight D. Eisenhower

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” - Jim Rohn

From time to time, as I write the Small Idea, I sometimes wrestle with the month’s topic. As the month progressed, the more I thought about urgency the more I felt the focus should be getting away from urgency instead of getting around to it. Here’s why.

I’m amazed at the number of companies I see that are routinely busy but still complain about how things don’t run as well as they’d like, about less than stellar employees or their lack of profitability. Often, their work environments are a flurry of activity and fighting fires is the rule, not the exception. Everything is done urgently but nothing important seems to get done.

I’ve concluded that’s because those tasks we look upon as urgent are often not necessarily so. Urgent and pressing tasks are frequently a sign of reluctance, poor organization or just an excuse. I once had an employee who was always busy. He was always urgently moving from one place to another and stayed late every evening; however, he never caught up on his workload. Once we started working on his approach to time management and setting his priorities, he was able to be more productive and regularly leave work at a reasonable time.

At times urgency is just an excuse for avoiding a difficult task, an un-pleasant conversation, confrontation, or something else we don’t enjoy doing, for example, performance evaluations. The current wisdom is they need to be improved, revised or eliminated. My opinion (and experience) has been that the procrastination and problems regard-ing performance feedback often center on folks’ reluctance to address negative issues. Nobody likes to talk about the negative stuff, initially or after six months or a year when it’s even harder to confront an em-ployee. That’s a topic for another day…

It’s human nature to avoid unpleasantness whether it’s in reference to a task or a person. A convenient way to avoid unpleasantness is to find something “urgent” to do. I’m beginning to believe a great deal of important work goes undone because “urgent” tasks took its place.

One of my own struggles with my personal slice of human nature centers on over/under reaction to some circumstances. Whether I’m having an OMG moment, initially overwhelmed with a project or if I

am underwhelmed with a task I’d prefer not to do, it’s always easier for me to find something more “urgent” to do in its place. Call it human nature, procrastination or laziness, the underlying cause is more often than not the fear of and/or reluctance to do something that will be hard, unpleasant or boring for us.

Doing Hard Things

This approach to work can be a detriment to organizational growth, profitability and the level employees engage in their own roles. A strong foundation for any business relies upon a willingness to do the hard things and to address those issues that prevent or promote progress and growth for an organization and its people. Leaders need to surround themselves with people whose strengths are in other areas. That way there are checks and balances in place guaranteeing all necessary tasks are done, even the hard ones. A jack-of-all-trades is only effective if s/he performs all their roles well. However, we all know they are “master of none.”

Perhaps a bit of self-examination is in order for your organization. Have you evaluated what is done well and what is not within your company? Is it possible some tasks or major roles are less effective because you or someone on your team only works on the easy or fun stuff? This type of internal assessment could improve the level of func-tioning of your organization. However, in doing so it could take the form of a fine-tuning of how things run or become a major realign-ment of duties, responsibilities and accountability. In the case of the latter, it would require choosing to take a hard look at the state of the union of your organization.

As I thought more about urgency, a limerick came to mind:

There once was an owner of a businessWho had to justify to his missusWhy his company had no money

He said to her “honey”I just chose to do what was easiest…

Are you willing to take an honest look at how things run in your com-pany? To examine how things can run better and how you and your team can work together more effectively. It can be worth your time if you choose to take the time. Alternatively, you can find something more urgent to do instead.

About the Author:

John Duba is principal at Mustard Seed Solutions. He has 25+ years of management and human resources experience in non-profit and for-profit organizations. Contact John at (414) 617-7854, [email protected].

�� Tips by the PIA Experts: As a member benefit, the following tips are provided to Printing Industries of America members exclusively through local affiliate publications.

Amy Woodall, Director, Technical Information, Printing Industries Press, offers this tip on ownership rights:

Can a printer reprint a copy of a book or article or other material that their customer doesn’t own the rights to?

This question comes up frequently and usually involves something like the collections of book chapters and articles college instructors put together for classroom use or older books that appear to be in the public domain. As a printer, you might have seen some of these situ-ations yourself, as well as some that were a lot more blatant. So are you responsible for infringement when all you’ve done is print your client’s job?

Yes. There is a class referred to as “secondary liability,” which is classi-fied as indirect infringement by a person or business that “contributes to, facilitates, induces, or is otherwise responsible for directly infring-ing acts carried out by another party.” There are two kinds of liability in this category: vicarious and contributory. Both of these touch on the printer’s role in production of the infringing piece.

Vicarious liability is determined when the business profits from the infringement when it had the ability to stop it from proceeding. Con-tributory liability involves someone who participates in the infringe-ment of others and enables it through “material contributions to the act.”

Because you’re in a role to stop such violations of copyright, just say-ing that you didn’t know your customer didn’t own the content won’t stand up in court. So what do you do?

If you search your fellow printers’ terms and conditions online, you’ll see that many address this copyright issue outright, informing their customers in the T&Cs that the printing company will not be liable for such infringements. This is one step toward taking action to stop infringements from happening, but it is important to make sure your customers are aware of this so they understand the full weight of such violations will fall on them.

Additionally, make sure your staff understands that they still need to watch for and notify the customer when infringements are suspect-ed—even if it means rejecting or losing the job. If it’s not an obvious infringement but you have your suspicions, you’ll definitely want to ask questions of your customer: about whether they own the rights to the material or have written permission to reuse it that they can present.

From the PIA Bookstore:Direct Mail Pal: A Direct Mail Production HandbookUpdated to include 2014 Postage Rate ChartsBy T.J. Tedesco and Charley Howard

Item Code: 17272Member Price: $22.00

About This Book:

2nd Edition of Direct Mail Pal

Since the first edition of Direct Mail Pal 10 years ago, the subject of mailing has grown even more relevant as a service in the graphic communications industry--and the postal environment has changed significantly as well. Have you kept up to date with all of the changes in postal rules, rates, options, and practices? What about mailpiece design, data processing, production, and finishing and distribution?

Direct Mail Pal takes you on a comprehensive tour of the world of direct mail in 44 concise but practical chapters and 25 appendices. You’ll learn the nuts and bolts of direct mail in terms of business concepts, planning, production, and analysis and also collect a wealth of operating tips, procedures, and management forms.

Just a few of the topics covered:

• Quality assurance and testing• Postal-friendly formats• Working with data• Label programs• Text and variable imaging• Folding and gluing• Mail security• Commingling• Drop shipping• Materials handling logistics• Barcode standards• Managing client samples

Specs:

404 pp., 5x8-in. perfect bound, ISBN 9780883627402, copyright 2012, reprint with updated charts 2014.

About the Authors:

T.J. Tedesco is founder and president of Grow Sales, Inc., a sales growth services company serving the direct mail and graphic arts industries. Charley Howard is vice president of Postal Affairs (Postol-ogy) for Harte-Hanks.

On LinkedIn? Join our GLGA Group.

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Get to know these companies whose knowledge and expertise strengthen our Association.

Combining the strengths of the former Canon Business Solutions, Inc. and Océ North America, Inc., Canon Solutions America provides indus-try leading enterprise services, advanced production print technology and large format solutions supported by exceptional professional service offerings. Canon Solutions America helps companies of all sizes to improve their business by increasing efficiency, controlling costs and becom-ing more environmentally conscious. A wholly owned subsidiary of Canon U.S.A, Inc. Canon Solutions America is headquartered in Melville, NY and has sales and service locations across the US.

CANON SOLUTIONS AMERICALocations throughout the three state region. | pps.csa.canon.com Contacts:Illinois: Eric Chung, District Production Manager | Phone: (847) 706-4659 | Email: [email protected] Illinois: Pat McAvoy, Account Executive | Phone: (847) 706-4669 | Email: [email protected] Indiana: Dave Szazysnki | Phone: (317) 569-5069 | Email: [email protected] Wisconsin: Al Guerin, Account Executive | Phone: (414) 704-5745 | Email: [email protected]

The International Foundation of Employee Benefit Plans is a nonprofit organization, dedicated to being a leading objective and independent global source of employee benefits, compensation and financial literacy education and information. The Foundation delivers education, informa-tion and research, and networking opportunities to thousands of benefits and compensation professionals who have come to rely on it for objec-tive, accurate, and timely information.

INTERNATIONAL FOUNDATION OF EMPLOYEE BENEFIT PLANS18700 W Bluemound Road | Brookfield, WI 53008 | www.ifebp.orgContact: Roger Bong, HR DirectorPhone: (262) 786-6700 | Email: [email protected]

The Lauterbach Group is a leading manufacturer of labeling, marking, and packaging for the Direct Response, Primary Marking, and Product Security and Authentication industries. Lauterbach Group is solution driven and forward thinking, staying on the cutting edge of the industry. We understand labeling requirements and trends, and can provide innovative solutions to increase the effectiveness of your product labeling and custom designs. We are locally, regionally, and nationally recognized for our commitment to Environmental Sustainability. Our facility is Silver LEED Certified, and our sanitation practices are designed to function like we are a food producer, not a printer. We work with numerous food and beverage clients, and are voluntarily audited on our sanitation and food safety practices on a regular basis.

LAUTERBACH GROUPW222 N5710 Miller Way | Sussex, WI 53089 | www.lauterbachgroup.comContact: Shane Lauterbach, PresidentPhone: (262) 820-8130 | Email: [email protected]

Priority Press is distinguished as a leading provider of offset printing, direct mailing and inventory fulfillment services to all sizes of companies throughout North America. A highly diversified commercial printer, Priority performs more printing processes under one roof than most com-mercial printers. Providing so many services in the value chain means higher quality, faster turn-around and lower costs for Priority custom-ers. Services include design, digital pre-press production, digital printing, offset printing with 1-color to 6-color plus aqueous coating, 1 over 1 perfecting, letterpress printing, die cutting, foil stamping, embossing, thermography, engraving, complete bindery services, mailing services and inventory fulfillment services.

PRIORITY PRESS4026 W. 10th Street | Indianapolis, IN 46222 | www.priority-press.comContact: Rob Straka, Vice PresidentPhone: (317) 241-4234 | Email: [email protected]

Come spend some time in The Spotlight and help other members get to know your business better. To have your company featured, contact Sharon Flick toll-free at (855) 522-2210 or via email at [email protected].

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Welcome, New MembersPlease join us in welcoming this new member:

BCT Illinois11025 Raleigh CourtMachesney Park, IL 61115www.bctil.comTom McNeany, Jr., President/Owner(815) [email protected]

Continuing a tradition of innovation and service since 1987, BCT Illinois has remained a wholesale-only supplier, but has broadened its product line and services to become a true, full-service, value-added supplier to the printing industry. Our product line features business cards, letterheads, envelopes, masters/shells, announcements, fold-over cards, door hangers, rubber stamps, dater stamps, embossers, notary seals, note pads, foil stamping, blind embossing, die cutting, advertising services, four color process, and much more. Also proudly offering Orderprinting.com. OPC is BCT’s proprietary web-to-print corporate identity solution: http://bctonline.net/W2PSolutions/Order-Printingcom.

Update Your PrintAccess ListingHad some changes at your company? Don’t for-get to update your PrintAccess listing. PrintAc-cess is the national online searchable database for printing and print service vendors. Being listed in PrintAccess is a free member benefit. View

your listing at www.printaccess.com.

Your PrintAccess listing also is the basis of your company’s entry in our annual Print Buyers Guide and Membership Directory. Review your PrintAccess listing soon so that your changes will be included in the 2015 edition.

If you need your PrintAccess user name and password, please contact Doris Saywright toll-free at (855) 522-2210 or via email at [email protected].

VISOgraphic Celebrates Move

Members Only: Ask the ExpertsHere are some highlights from a recent Member-Ask-the-Members question. If you have a question on your mind, ask the members for their advice. Please email Sharon Flick at [email protected]. This service is confidential.

Can anyone share examples of your cell phone and smart phone policies? We need policies that address social media (such using the Facebook and Twitter apps on smart phones), texting and other phone usage besides simply talking.

• We allow our employees to carry their personal cell phones with them at work and they are only to use them for emergency. When you have employees who have children at home and out of school for the summer, the parent needs to be able to be reached; this could be by texting or email.

• We do not allow headphones, personal music or video devices, pagers or personal cell phones in any production areas. This can impact the ability of employees to hear necessary communica-tions, announcements and warning signals.

• The use of picture phones in the workplace may violate the privacy rights of coworkers, the confidentiality of vendors and customers, and may also be used to convey trade secrets or other confidential information. As a result, they are prohibited.

• To assist our company in enhancing our brand, employees are encouraged to use social media, such as participating in a blog, chat room or online social network, for business reasons. Em-ployees must do so in a responsible manner that is not disrup-tive, offensive to others, or harmful to the company.

Download the complete compilation of answers at www.glga.info.

VISOgraphic Inc., Addison, IL, welcomed customers and friends to an open house of their new facility on August 28, 2014. The company moved to a new location with more production space. Bob Dahlke Jr., far right, shows examples of recent work to some visitors.

Upcoming GLGA Events and Activities

To learn more or to register for any of these programs, contact Sharon Flick toll-free at (855) 522-2210 or via email at [email protected]. For the most current calendar, visit www.glga.info.

September 29, 2014 - Graph Expo Annual Member Reception, Chicago, ILOctober 14, 2014 - Webinar: Mobile Marketing for PrintersOctober 15, 2014 - Member MIXer, RAM Restaurant and Brewery, Schaumburg, ILOctober 21, 2014 - Webinar: How Printing Companies Can Leverage the Efficiencies of a PEODecember 4, 2014 - Indiana Annual Meeting, Indianapolis, IN

Upcoming PIA Events

To learn more or to register for any of these programs, visit PIA’s website at www.printing.org.

December 6-December 9, 2014 - 2014 Color Management Conference, Scottsdale, AZ

Upcoming MRA Webinars

To learn more about these free HR webinars, visit MRA’s website at www.mranet.org. To register, call MRA’s Registration Hotline toll-free at (800) 488-4845 and ask for the registration department. Be sure to tell them you are a GLGA member.

September 18, 2014 - Building Blocks of a Successful Compensation ProgramOctober 16, 2014 - The HR Audit - Start Small and Save BigNovember 20, 2014 - When Change Clashes with CultureDecember 18, 2014 - What to Do When You Can’t Find the Talent You Need

%��&��&�'��GEA Tip of the Month

NOW is the perfect time to start compil-ing your entries for the 2015 Graphics Excellence Awards competition. Don’t wait until March, when you may find yourself scrambling to find your samples.

Don’t look at the GEAs as just a compe-tition. We use the GEAs to reinforce our relationships with our customers. We have additional plaques and certificates made with our customers’ names on them, and we present these awards to them to hang in their offices. The awards are a visual reminder to our cus-tomers that we value them as a partner.

Website: www.glga.infoToll-Free Phone: (855) 522-2210

Joseph [email protected]

Bill GibsonIllinois [email protected]

Brent EckhartIndiana [email protected]

Sharon FlickCommunications ManagerCurrents editorial [email protected]

Debra WarnerMembership Development and Engagement ManagerCurrents advertising [email protected]

Doris SaywrightIT [email protected]

Staff Contacts

September 28 - October 1, 2014McCormick Place | Chicago, IL USAwww.GraphExpo.com

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PRODUCTION LINE TO BOTTOM LINE.

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CARLSON KNOWS PRINT

MINNEAPOLIS | LOS ANGELES | SEATTLE | ST. CLOUD

763.535.8150 | CARLSON-ADVISORS.COM

September 2014 - GLGA€¦ · THE FULL POWER OF PRINT. Today’s world of print is constantly...

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