SEO.com Webinar: The Science Of Local Search Made Simple

The Science of Local Search Made Simple

Comments & Questions During Webinar

• GoToWebinar Chat Room• Twitter – Tweet @SEOcom • Use #SEOwebinar hashtag

• We are recording today’s webinar• Slides will be online tomorrow• Recording early next week

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About SEO.com

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Bryan Phelps

Twitter.com/bryanphelps

Director of Local Search

Linkedin.com/company/seo.com

Step 1

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Getting Set Up

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Step 1: Getting Set UpTrack Everything!


Step 1: Getting Set Up

Track Everything!Google Analytics Goals



Track Everything!Google Places Dashboard



Track Everything!Offline / Manual Tracking



Call Tracking?



Know Your Keywords



Know Your Keywords

54.5% of queries are greater than 3 words.

25% of queries have never been seen before.

Step 2


Local Search Essentials


Step 2: Local Search Essentials

Before we go there…

NAP



Name, Address, Phone Number

Joe’s PlumbingJoes PlumbingJoe’s Plumbing LLCJoe’s Plumbing, LLCJoe’s Plumbing & AirJoe’s Plumbing & HeatingJoes Plumbing & HeatingJoes HeatingJoe’s HeatingJoes Plumbing and AirJoes Plumbing and HeatingJoe’s Plumbing and Heating

123 Main St.123 Main Street123 Main St. #101123 Main Street #101123 Main St. Suite 101123 Main Street Suite 101123 Main St. Ste 101123 Main Street Ste 101UtahUTUt



The Essentials

Local Search DestinationsGoogle PlacesGoogle MapMakerBingYahooBest of the WebYelpYellowPagesCitysearchSuperpagesFoursquare

Data AggregatorsLocalezeD&BAcxiomInfogroup

Step 3


Get Your Site Right


Step 3: Get Your Site Right

Part 1: Local Search Website OptimizationVenice: Local search results for broad search queries



Part 1: Local Search Website OptimizationLocal Schema, Crawlable NAP



Part 1: Local Search Website OptimizationBlended Results, Traditional SEO factors



Part 2: Conversion OptimizationGet more calls, emails, appointments from your traffic.



Part 2: Conversion OptimizationGet more calls, emails, appointments from your traffic.

60% don’t have a phone number on their homepage.

75% don’t have an email address on their website.

66% don’t have a contact form on their website.



Part 2: Conversion OptimizationP.S. Respond Quickly!

100x more likely to speak with a lead if called within 5 minutes vs. 30 minutes

43% never responded

78% of sales went to 1st company to respond.

Step 4


Get Citations


Step 4: Get Citations

What is a citation?Name, Address, Phone Number on a website



Where do I get citations?



Where do I get citations?Unstructured Citations



Where do I get citations?Whitespark Local Citation Finder

Step 5


Reviews


Step 5: Reviews

Benefits of Reviews


Step 5: Reviews

Start a Review Campaign

Step 6


Local Meets Social


Step 6: Local Meets Social

Google+ LocalSocial Network + Online Identity + Forced Sharing


Summary

1. Research & SetupOnline Tracking, Offline Tracking & Keyword Research

2. Local Search EssentialsOwn Your Data

3. Get Your Site RightWebsite Optimization & Conversion Optimization

4. More CitationsNAP in structured & unstructured sources

5. Get ReviewsStart an ongoing review strategy

6. Social Meets LocalStay ahead of the curve, get active on social

Questions?

Bryan Phelps

Twitter.com/bryanphelps

Director of Local Search

Linkedin.com/company/seo.com

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SEO.com Webinar: The Science Of Local Search Made Simple

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Transcript of SEO.com Webinar: The Science Of Local Search Made Simple