SEO Training Courses in Glasgow, Scotland
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Transcript of SEO Training Courses in Glasgow, Scotland
Basic SEO Course. This useful and informative basic SEO course provides you with the required
knowledge, Pay Per Click (PPC) and Social Media Marketing experience to take control of your companies’ online marketing strategy.
Who is the course for?
The one day Search Engine Optimisation (SEO) course outlines real life examples of how you can optimise your website for the most important marketing medium available – Google.
Local & nationalbusiness owners
Marketing managersand professionals .
If you are confused about this SEO stuff, you are not alone, don’t worry, we're here to help and make it as easy to understand as possible.
Wishing to improve their online marketing knowledge.
Website owners.
This SEO training course is designed for:
CALL 0141 374 2165 TO BOOK YOUR PLACE TODAY
Smarter Digital Marketing’s one-day online marketing course provides you with the confidence, skill-set and required basic understanding of online marketing.
SEO Training Course Structure.
This informative hands online marketing workshop which provides employees, business owners and marketing professionals with the required knowledge, understanding and toolkit to perform website optimisation without the need for an SEO consultant. 1During the course you will learn a blueprint which you can take on and use to meet your organisation’s digital marketing aims and objectives. 2Throughout the course you will have every opportunity to learn, ask questions and understand exactly how to increase your website’s performance on Google and all other major search engines. 3
AN INTRODUCTION TO SEO
1
2
What is Search Engine Optimisation (SEO) & How to use this strategy to improve our businesses’ reputation online?
How Search Engines operate and perceive websites.
1
CONSUMERS INTERACT WITH SEARCH ENGINES
2
Keyword Research
Measuring your website visitors and behaviour flow.
Competitor analysis and understanding your
industry online.Using effective SEO Tools & Analysis Techniques.
3. One-Page Optimisation1 Crawling & Indexing.
2 Structuring Your website’s URLs & formatting your website’s pages.
3 Meta Descriptions: What are they are how to use them.
4 Page Titles: What are they are how to use them.
5 HTML elements and Headers – how to optimise for SEO purposes.
6 Sitemaps & robots.txt files – what they are?
7 Creation of high-quality content and its importance for improving your website’s performance.
8 SEO Copywriting & Keywords.
9 Content Strategies/Inbound marketing.
Link-Building and Off Page Optimisation.
What is anchor text?
Quality and types of backlinks.
What is link-building?
Finding and gaining backlinks.
4
Keyword Research
Where to upload your
content
How to structure and position your
website’s content when promoting it
online.
5 Promoting Your Content.
Getting listed on Google Maps
Ensuring NAP consistency
Gaining Tust & Popularity Online.6
Usability & Design.
Easy navigation
Creating an Unforgettable User Experience.7
Internal linking.
1 2 3 4
Quick gains, medium and long-term SEO
strategies.
SEO Checklist. Protecting your SEO against
pitfalls.
Search engine evolution.
Web Analytics and Rankings.8
Negative keywords, types of keywords.
Monitoring and refining.Setting up a simple yet effective campaign.
How PPC works.
Pay Per Click Advetising (PPC).9
Setting up goal tracking on Google Analytics.
Installing & Using Google Webmaster Tools.
Using historical data.
Setting website goals and objectives.
Measuring Performance and Tracking Your Website’s Success.
10
Social Media Advertising.11
The impact of social media on SEO.
Syndicating content through social media.
Effective social media platforms.
• £500+vat per personCourse Cost.
• Discounts available for group bookings
ContactInfo 4th Floor, 86-90 Paul Street, London, EC2A 4NE [email protected] www.smarterdigitalmarketing.co.uk/ 0141 374 2165
