SEO Tips and Best Practices for Hosting and Domains Niche Sites
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© 2013 Promodo www.promodo.com [email protected] UK +44 (0203) 137-66-81 SEO Tips and Best Practices for Hosting and Domains Niche Sites USA +1 347 809-34-86 Katherine Golovinova SEO consultant Promodo Webinar, 23 May, 2013
description
The webinar is going to be particularly interesting to the business owners and in-house online marketers working for a hosting or a domain registrar’s site. The session is going to be niche specific, analyzing the situation in the market and offering decisions that suit hosting providers and domain registrars mostly, but many tips and tricks can also be useful and can be applied to other businesses in the niche of IT services. The webinar will be focused on technical SEO and CRO aspects of a typical site of the niche and most crucial moments and bottlenecks will be analyzed. The webinar may require some elementary knowledge of SEO and CRO and won’t be focusing on basic things
Transcript of SEO Tips and Best Practices for Hosting and Domains Niche Sites
© 2013 Promodo [email protected]
UK+44 (0203) 137-66-81
SEO Tips and Best Practices for Hosting and Domains Niche Sites
USA+1 347 809-34-86
Katherine GolovinovaSEO consultantPromodo
Webinar, 23 May, 2013
© 2013 Promodo http://www.promodo.com [email protected]
UK+44 (0203) 137-66-81
Why is Promodo entitled to speak on this topic?
USA+1 347 809-34-86
Promodo has been operating online since 2004, having by now gained:
Being acknowledged as a top online marketing services provider in Ukraine Promodo is holding seminars and conferences together with IT leaders in Ukraine, Europe and the USA
We have successfully cooperated and gained trust of brands famous both in the ex-CIS and Europe and the USA
Competitive Analysis as a method to find potentially advantageous promotion directions
Keyword research in conditions of SEO-pressure
Defining the promotion strategy
Link-building strategy in of the niche web hosting and domain name registration
Features of different groups of queries, conversion depending on geography
Typical problems that hamper sites' conversion and how to solve them
Market analysis and competitive research – finding potentially advantageous promotion
directions
400-500 visits from the 8th– 9th place for a query "hosting" per month
queries "stuffed" with endless positions checks
1000-1200 visits from the 2nd – 3d place for a query "domain names" per month
“web hosting”
HOSTGATOR.COM
Keyword research in conditions of SEO-pressure
SEOQUAKE
"ecommerce hosting"
the highest frequency in the subtopic «hosting for ecommerce sites»
"ecommerce hosting"
Traffic from the American Google Top5 - Top6 about 1-3 persons a day
About 40 people a month
Extremely low conversion rate
Not effective for sales
"reseller web hosting"
Query brings three times more traffic from the 4th-5th places!
The same amount of searches High conversion rate
Analyze the backlinks text anchors to sites of your competitors to
discover more keywords
SEO SpyGlass
Ahrefs
SEMRush
SpyGlass tool (Website Back Link Checker Tool)
…and some more keywords
Position for a keyword
The traffic this keyword brings
Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions
Quantity of page views
Time spent on a site
Bounce rate
Conversion rate
Defining the promotion strategy
Shared vs VPS hosting vs Dedicated
VPS hosting conversion rate 5-7 times higher than in Shared
Hosting subtopic
Cost for Dedicated servers is 50 times higher (as opposed to
Shared)
Promoting for the queries of Shared group is much easier
than dedicated hosting
But “cheap “ queries are highly competitive (cheap web hosting, cheap hosting, etc.)
Specialized kinds of hosting
Low-frequency traffic brings only 10% of
the general traffic and conversions
Start with high-frequency keywords
+
Add low- and mid-frequency queries
Low-frequency, long-tail keywords for "exotic " types of
hosting+
Link-building strategy: methods of getting links
The basis of search optimization at the moment are:
Technical on-site SEO audit
Keyword research
Texts and meta tags optimization according to the keywords
Internal linking on a site
Link-building strategy
WAYS OF GETTING LINKS
Articles on your own blog
Guest articles
Contests
Specials
Prize drawing
Social initiatives
Affiliate program
Links purchase
Features of different groups of queries, conversion depending on
geography
Conversion rate for the subject «Domain names»
Conversion in subject "Hosting"
Typical problems that hamper sites' conversion and how to solve them
Errors on a keyword research stage, promotion on not effective keywords
Price policy
Problems with "usability" of a funnel of transitions after clicking the button "Add to Basket" (Buy Now, Order, Sign Up).
SALES FUNNEL
Up to 90 % of the visitors who have clicked the button «Add to
a basket» get lost
STEP #1
STEP #2
