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Search engine optimization may be quite confusing at first. Because of this, it is only essential to provide a guide on the basics of SEO to help marketers and entrepreneurs get well acquainted with how it works. 

Potential site design or set up problems.

Keywords Title tag Copywriting Meta tags Images

There are several website conditions that are essential to search engine optimization. If your website is not using Javascript, Frames, Dynamic URLs, Flash and Image Maps then it’s alright to go to the next step.

However, for websites that use such then it is important to note that there are several website set up or design issues that can impede its search engine ranking potential. These design components should either be avoided or used sparingly else any optimization effort will only become futile.

Prior to learning all the optimization tips, you should first check whether or not your site has the following components. Remember that unless you do something about these components and try to fix them or get their replacements, it will be useless to try any optimization technique because these things can easily block your efforts. 

Basically, search engines like Google see these website design aspects as something unfamiliar thus skipping over the website.

The most common problems when it comes to website set up and design include:

Frames Dynamic URLs Flash Image Maps for navigation Javascript for navigation

Take note of these of these issues and make sure you get them off your site design or used as sparingly as possible. Ideally, you should find a better alternative to avoid having any optimization problems. It is then you can try different optimization techniques.