SEO Tips for Beginners

Organic Search

Spring 2013

Ashley MacalusoeMarketing Senior Account ManagerUniversity of South Florida Alumni

Search Engine Optimization

What is SEO?“…the practice of improving and promoting a web site in order to

increase the number of visitors the site receives from search engines.”

– SEOmoz

Why it’s important?Using SEO makes your website easy for both users and search engine robots to understand. This helps the engines figure out what each page is about, and how it may be useful for users.

Search Engine Optimization

4

Organic Search

Paid Search

Search Facts Source: www.thinkwithgoogle.com/insights/facts/

Google AlgorithmsSee more at:

http://www.seomoz.org/google-algorithm-change

On-Page Optimization

On-Page OptimizationKeyword

Choosing the right keywords to optimize for is the first and most crucial step to a successful campaign. These are the terms that would bring the most quality traffic to your site.

Description

These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.

Title Tag

provides summarized information about your website. The title is what usually appears on search engines result page (SERP).

Headline (H1) Tag

A headline that contains important content and is given a slightly higher rank than other content on the page

Keywords

To gauge the value of a keyword, ask yourself...

• Is the keyword relevant to your website's content?

• Will searchers find what they are looking for on your site when they search using these keywords?

• Will they be happy with what they find?

• Will this traffic result in financial rewards or other organizational goals? 

Finding the Right KeywordsGoogle Keyword Tool - https://adwords.google.com/o/KeywordTool

Keyword Trends Google Trends - http://www.google.com/trends

On-Page Optimization

Long Tail keywords• Long tail keywords often convert better,

because they catch people later in the buying/conversion cycle.

Long Tail Keywords: Short Tail Keywords:

Canon power shot digital camera 2MP17 inch LCD TV free shippingApple iPod Touch 8 GB 4th Generation

Digital CameraLCD TVMp3 player

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