SEO Technical Checklist - Blast€¦ · 6 Redirects Do use 301 redirects by default Do redirect to...
Transcript of SEO Technical Checklist - Blast€¦ · 6 Redirects Do use 301 redirects by default Do redirect to...
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HTML / JavaScript1
URLs / Structure
Meta Data
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Do use heading tags only in <body> of pageDo have a single, unique <h1> per pageDo make easily customizable in content managment systemDo ensure all JavaScript and HTML is indexable by search engines
Do’s
Image Optimization
Don’tsDon’t assign headings based only on stylingDon’t use hidden elementsDon’t rely solely on JavaScript to display SEO-important content
Do make <title> and <description> elements customizable in content managment systemDo include Open Graph (OG) meta data, separate from standard metadata
Do’s
Don’tsDon’t repeat metadata on multiple pagesDon’t generate metadata programmatically
Do separate all words with a hyphen (-)Do keep file structure as flat as possible. The fewer folders, the better
Do’s
Don’tsDon’t include strings of letters/numbers (keep user friendly)Don’t repeat words/phrases
Do use only high-resolution imagesDo reduce file size to smallest possibleDo choose best file typeDo provide three elements to optimize for every image
File nameImage alt textImage title tag
Do’s
Don’tsDon’t use excessively large filesDon’t rely on universal image files (should be unique to page)Don’t use background images
Schema4
Do use Schema as much as possibleDo provide editing functionality in content management systemDo implement different elements on different pages as appropriate; not necessarily universalDo validate using Google Search Console
Do’s
Don’tsDon’t use non-standard SchemaDon’t implement using unconventional methods
Redirects6
Do use 301 redirects by defaultDo redirect to closely-related content as much as possible
Do’s
Don’tsDon’t redirect to homepage and category pages unless no other possible optionDon’t create redirect chains (2 or more redirect in a row)
Canonical Tags7
Do include canonical tags on all duplicate pagesDo include canonical tags on pages with little variation, such as different colors of same product
Do put same canonical tag on page being canonicalized AND page canonicalized toDo provide editing functionality in CMS
Do’s
Don’tsDon’t set canonicalize to homepageDon’t incude more than one canonical per page
XML Sitemap8
Do ensure all active pages are includedDo set up to programmatically updateDo optimize using appropriate <changefreq> and <priority> tags
Do’s
Don’tsDon’t include any URL that isn’t current, preferred, and indexableDon’t place anywhere but on root directory of site
SEO Technical ChecklistTechnical Optimization will remove technical barriers and ensure the website is set up for maximum performance.
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