SMX West 2008 Presentation 301 Redirects
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Transcript of SMX West 2008 Presentation 301 Redirects
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Jordan Kasteler
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JordanKasteler.com SearchandSocial.com
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• Mod_Alias• RedirectMatch• Mod_Rewrite• Header Code
Resource:http://www.askapache.com/htaccess/301-redirect-with-mod_rewrite-or-redirectmatch.html
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• URL - http://www.mustangevolution.com/20071210606/• Page Title - 2008 Saleen American Flag Patriot Edition Mustang• Digg Title - Saleen Pays Tribute To Soldiers With Patriot Edition Mustang• Digg Votes - 311• Yahoo Backlinks - 57
#1 in Google:“2008 Saleen American Flag Patriot Edition Mustang”“2008 Saleen Mustang”“2008 Patriot Edition Mustang””Patriot Edition Mustang”
Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745
CASE STUDY
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SUBMISSION URL
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REDIRECTED URL
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INFORMATIONAL RESOURCE PAGE
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COMMERCIAL SALES PAGE
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“Altering or significantly changing the content would be a questionable tactic; updating and improving it isn’t as likely to be seen this way.” – Michael Gray
Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745
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Example Multi-part Articles:• Top Free SEO Tools• Top Paid SEO Tools• Top Free PPC Tools• Top Paid PPC Tools
• Use multi-part story strategy. • Consolidate all the parts into one larger story • 301 redirect to transfer and consolidate all of the inbound links into that
single location.
Main Article:“Best Internet Marketing Tools”
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• News hook (can 301 fairly quickly)
• Contrary Hook• Attack Hook• Resource Hook (usually keeps building links over time)
• Humor Hook• Ego Hook• Incentive Hook
http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/
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Wait for links to come to a stop before 301 redirecting.
Submitted in December• 300-500 visits a day• 217 links and growing
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DON’T always use redirects as a solution to pass link value.
Embedded text links can pass link juice where you want it as well. IMO, not as powerful as a redirect though.
Example: Resource Hook
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There can be some link value lost in 301 redirects.
It’s best that link sources are point towards the source of the content, not a redirect to the source of the content.
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DON’T redirect to your homepage
“Google is certainly passing anchor text when URL structures change and when pages are moved but they don’t seem to pass anchor text when a page is deleted and redirected to the homepage."
http://www.blogstorm.co.uk/google-stops-passing-anchor-text-through-certain-301-redirects/1831/
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DO use keywords in your page and social media submission titles
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• Front Paged on Reddit.com• 280 links to this product page• Anchor text primarily is “Bronze Boy Holding a Girl Up”• A worthless 301 redirect
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Example:• www.domain.com• domain.com• domain.com/• www.domain.com/• domain.com/index.html• www.domain.com/index.html
http://groups.google.com/group/only-validation/web/fix-canonical-issues-www-vs-non-www-and-more-on-apache-server?pli=1
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• http://urlrewriter.net/• http://www.isapirewrite.com/• http://www.stevenhargrove.com/redirect-web-pages/• http://www.webconfs.com/how-to-redirect-a-webpage.php