SEO & SEM Case study of Metro College of Technology
-
Upload
bassem-ghali -
Category
Economy & Finance
-
view
1.971 -
download
1
description
Transcript of SEO & SEM Case study of Metro College of Technology
Case Study: Metro College of Technology
Prepared by: Bassem GhaliVP, Client Strategy
Email: [email protected]: 647.405.2525
Overall Traffic Analysis
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
5000
10000
15000
20000
25000
30000
35000
Chart Title
201320122011201020092008
Overtime Visits Analysis
Overtime Top Canadian Cities Visits Analysis
Overall Online Leads Analysis 2008-2013
2008 2009 2010 2011 2012 2013 -
500
1,000
1,500
2,000
2,500
3,000
292
1,711
2,110
2,368
2,713 2,831
Online Leads
Between 2008 and 2013 overall online visits increased by 409%, while overall online leads increased by 969% during the same period.
Top Organic Keywords in 2011 Compared to 2010
Top Keyword Rankings in 2011 Compared to 2010
Top Keyword Rankings in 2011 Compared to 2010
Testimonial
“I can’t believe the increased presence of Metro College online, now our College and even our course/program names can be found on top of the first page of Google. We quickly enrolled enough students to pay off the costs of the search engine marketing program, and the rest is profit.”
Gary Zhen, Metro College of Technology President