SEO & SEM Case study of Metro College of Technology

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Case Study: Metro College of Technology Prepared by: Bassem Ghali VP, Client Strategy Email: [email protected] Tel: 647.405.2525

description

Search Engine Optimization & Marketing Case study of Metro College of Technology From 2008 to 2013. Green Lotus has had a 100% success rate at getting client websites listed at the top of search engine results. Our internet marketing specialists have search engine optimization (SEO) techniques that work for top search engines (Google, Yahoo! & Bing).

Transcript of SEO & SEM Case study of Metro College of Technology

Page 1: SEO & SEM Case study of Metro College of Technology

Case Study: Metro College of Technology

Prepared by: Bassem GhaliVP, Client Strategy

Email: [email protected]: 647.405.2525

Page 2: SEO & SEM Case study of Metro College of Technology

Overall Traffic Analysis

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0

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10000

15000

20000

25000

30000

35000

Chart Title

201320122011201020092008

Overtime Visits Analysis

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Overtime Top Canadian Cities Visits Analysis

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Overall Online Leads Analysis 2008-2013

2008 2009 2010 2011 2012 2013 -

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1,000

1,500

2,000

2,500

3,000

292

1,711

2,110

2,368

2,713 2,831

Online Leads

Between 2008 and 2013 overall online visits increased by 409%, while overall online leads increased by 969% during the same period.

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Top Organic Keywords in 2011 Compared to 2010

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Top Keyword Rankings in 2011 Compared to 2010

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Top Keyword Rankings in 2011 Compared to 2010

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Testimonial

“I can’t believe the increased presence of Metro College online, now our College and even our course/program names can be found on top of the first page of Google. We quickly enrolled enough students to pay off the costs of the search engine marketing program, and the rest is profit.”

Gary Zhen, Metro College of Technology President