By Discover WebTech Pvt. Ltd.

SEO Ranking Factor In

2021

What is Search Engine Optimization (SEO)?

SEO (Search Engine Optimization) is the technical process to get any website to rank on search engines. Seo has two sections. The first one is On-page SEO and the second is Off- page SEO. In the On page Seo, we optimizing the webpage or website while, in the Off page seo, we do some activity like link building, social bookmarking etc. to particular webpage or website which helps in the ranking. But is this the way to rank on the google SERP page?

Topmost Factors For Ranking

In 2021, Google algorithm gives some Seo factors which help the webpage to rank on SERP. Usually these are more than 200+ factors, but, we’ll discuss some important factors which definitely will be useful.

Consistent Publication Of Engaging Content - 26%

Keywords In Meta Title Tags - 22%

Backlinks - 16%

Niche Expertise - 12%

Internal Links - 5%

User Engagement - 5%

Consistent Publication Of Engaging Content

Engaging content plays a vital role in google ranking as it is 26% of ranking depending on that. Engaging content offers something new, bits of knowledge, or something helpful, inspiring, or entertaining. Engaging content gives your reader a peek at something he or she hasn’t seen before, but can relate to in some way.

Keyword In Meta Title Tag

Placing the right keyword for the appropriate page is very important. Google algorithm always said that the chance of ranking of web page is more which uses the keyword properly throughout the meta title, meta description and in the content of the web page. With the help of tools named keyword planner, we can find out the best keyword according to the page.

Backlinks

Backlinks are the 3rd major factor for ranking the websites. Actually, it is the off page SEO activity and the technique is called link building. Backlinks are one type of proof that the Google algorithm understands. If any website has a good number of backlinks then googles suppose that this is the authentic website and it should be on top of search engines.

Niche Expertise

When we use a keyword that is common in our web pages like company name or something else then, google algorithm understands this keyword as nucleus keyword. The consistency of the nucleus keyword across the pages of the website creates a kind of magnetism; the site attracts traffic from any Google search containing the nucleus keyword.

Internal Links

Website has many web pages and for navigating from one page to another internal linking is used. This is also important on page activity, according to the Google algorithm. The website has hundreds of pages that link to each other and comes in one authoritative page would be a powerful expression of that page’s value, and would confer higher ranking ability onto that page.

User Engagement

A website with properly engaging content like providing the offer or giving some discount, for the service or product can increase the user engagement. That's Why a famous website always gives a good offer of service or product. Download, clicks, shares, this is the activity that measures user engagement. And, highly engaged users are considered as profitable users because it would be buying or taking the service from that website.

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