Seo Part 2
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Transcript of Seo Part 2
![Page 1: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/1.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
jared
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Stability to Complexity
![Page 3: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/3.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The Freshegg Way
![Page 4: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/4.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Building Blocks
jared
Page Titles
![Page 5: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/5.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Building Blocks
jared
H1
H2
H3
Page TitlesHeadings
![Page 6: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/6.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Building Blocks
jared
Page TitlesHeadings
Meta Description
![Page 7: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/7.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Building Blocks
Links, links, links
jared
LinksLink
Equity PageRank
Page TitlesHeadings
Meta Description
![Page 8: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/8.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The Long Tail
![Page 9: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/9.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Collateral
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Collateral
The number of UK internet users who read blogs
5.7m11.2mTotal UK daily newspaper circulation September 2008
Sources: Universal McCann Wave 3, March 2008The Guardian ABC Figures September 2008
Blogs vs. newspapers: UK reach
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Collateral
Sources: Universal McCann Wave 3, March 2008
The influence of blogs on purchasing decisions
4.3m1.5m
The number of UK 16-54 year olds who blog
The number of UK bloggers who write about their opinions on products and brands
32% The number of internet users who trust bloggers’ opinions on products and services
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Collateral
“Over the last 3 years UK Internet traffic to our Blogs and Personal Websites category has increased by 208%, compared to 70% for News and Media”
Hitwise, June 2008
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Analytics
![Page 14: Seo Part 2](https://reader036.fdocuments.us/reader036/viewer/2022081521/54c7bd8c4a795906498b4578/html5/thumbnails/14.jpg)
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Thankyou
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