SEO, Neuroscience, and the C-Suite
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Marketing Metrics & The C-Suite The Integration of Search, Neuromarketing, and Business Data
Transcript of SEO, Neuroscience, and the C-Suite
Marketing Metrics & The C-SuiteThe Integration of Search, Neuromarketing, and Business Data
Making Pasta Much More Than
Just Pasta
Selling More Shampoo
Tom Shapiro• Founder & CEO of Stratabeat• Founder of Boston Neuromarketing
group with 250 members• While Director of Digital Strategy at
prior company, grew from 85 to 700+ employees in 5 years
• Marketing strategies for Fortune 500 companies such as Lands’ End, eBay, AT&T, Intel, Hewlett-Packard, Kraft Foods, P&G, and UnitedHealthcare
@TomShapiro @Stratabeat
“Impressions”
Your CEO’s Reaction…
Your CEO’s Reaction…
Your CEO’s Reaction…
Search Data
The World of theSearch Marketer
“Audience Targeting”
“Rankings”
“Clicks”
“Video Views”
“Domain Authority”
“Links”
“Shares”
“Mentions”
The Funnel! Awareness
Interest
Consideration
Intent
Evaluation
Purchase
Loyalty/Advocacy
Neuromarketing
Antonio DamasioNeuroscientist
EmotionsPurchase decisions arebased on emotions
The Power ofEmotional Marketing
“Think Different”
The human brain processes visuals 60 thousand times faster than text
Source: 3M Corporation
60,000X
54 of the World’s Best Wine Tasters
Source: Brain Rules by John Medina
The C-Suite
Revenue
Profit
Growth!
ROI
Lifetime Value
Customer Acquisition Cost
LTV:CAC
Net Promoter Score
6 Communication Strategies for the C-Suite
The Language of Levers
Source: http://ow.ly/MZPf306i5z8
The Language of Momentum
The Language of New Markets
The Language of Market Size
The Language of Segmentation
The Language of Competition
6 Communication Strategiesfor the C-Suite• The Language of Levers• The Language of Momentum• The Language of New Markets• The Language of Market Size• The Language of Segmentation• The Language of Competition
http://Stratabeat.com
Tom Shapiro, CEO
@TomShapiro @Stratabeat
