The History of SEO

Google 1998

Yahoo 1994

Bing2009

ASK1997

AOL1985

Yahoo slurp bingbot

googlebot

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AOL(America Online) in 1985 as Quantum Computer Services, an online services company by Jim Kimsey from the remnants of Control Video Corporation.

Stanford University in 1994 by Jerry Yang and David Filo as yahoo directory. In 2003 Yahoo! Search became its own web crawler based search engine. Now yaoo! directory closed at the end of 2014

1997 by Garret Gruener and David Warthen as Ask Jeeves. In 2006, the “Jeeves” name was removed. Operated on a question-and-answer platform.

1998 by Larry Page and Sergey Brin as school project at Stanford University in California.

2009, but it's not exactly a newcomer. Bing existed as MSN Search and Windows Live Search going back to 1998. Microsoft Bing would now power Yahoo’s searches.

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Google64%

Bing21%

Yahoo12%

Aol1%

Ask2%

Market Share

Search Engine Market Share 2014

Google- 63.9% Bing- 20.8%

Yahoo- 12.5%

Aol- 1%

Ask-1.7%

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Web Crawler- 1994developed by Brian Pinkerton in 1994

At first, WebCrawler was a desktop application, not a Web service as it is today. WebCrawler went live on the Web with a database containing pages from just over 4000 different Web sites. WebCrawler was the first Web search engine to provide full text search. It was bought by America Online on June 1, 1995 and sold to Excite on April 1, 1997.

The WebCrawler was unique in that it was the first web robot to capable of indexing every word on a web page, while other bots were storing a URL, a title and at most 100 words. In a few short months, the WebCrawler was averaging 15,000 hits a day. America Online (AOL) eventually bought WebCrawler and ran it on its system. Excite bought WebCrawler in 1997. In 2001, Excite went bankrupt and was purchased by InfoSpace. Today, InfoSpace runs WebCrawler as a meta-search tool blending results from Google, Yahoo!, Live Search (formerly MSN Search), Ask, About.com, MIVA, LookSmart, and others.

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What is Search Engine

Search Engine are very critical key element useful to find out specific and relevant information through huge extent of world wide web. Search engines have two major functions - crawling & building an index, and providing answers by calculating relevancy & serving results.

Crawling and Indexing

Crawling and indexing the billions of documents , pages, files, news, videos and media on the world wide web.

Providing Answers

Providing answers to user queries, most frequently through lists of relevant pages, through retrieval and rankings.

Image from fastseotips5

Common Search Engine Principles

Spider – A browser like program that downloads web pages. Crawler – A program that automatically follows all of the links on each web pages download by spider. Indexer – A program that analyzes web pages downloaded by spider and the crawler. Database – Storage location for downloaded and processed pages. Result Engine – Extract search results from the database. It determines which pages best match a user’s query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine.

Robots – Search Engine robots are human like machines that walk the earth to record information over world wide web.

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What is SEO

Search Engine Optimization (SEO) is a technique that helps to improve the volume and quality of traffic to a web site from search engines via natural search results. It is a free tool that helps to increase the visibility of your business over Internet.

ON Page SEO – Is the process optimizing a website for search engine & users, which include on-site work such as writing content, title, description, alt tag, generate site map and other logical factors.

OFF Page SEO – Is the method of earning quality back-links from other websites in order to enhance the ranking of the site. This can be done through directory, bookmarking, article, press release submission, blog posting and other methods.

Link Building – It is the process of increasing your sites popularity by increasing the number of incoming links pointing to your sites.

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Important Google Algorithm UpdatesPanda Update [Feb 23, 2011]- Penalizing website with thin or weak content. Panda target low quality sites, aiming to remove low quality sites from search results. Penguin Update [Apr 24,2012]- Penalizing website which have links from thin or weak content. Penguin targets web spam, aiming to catch websites that are cheating in order to get higher ranking in Google search results. (link schemes, keyword stuffing, clocking, i.e.) Payday Loan Update [Jun 11,2013]- Specifically target spammy queries. This algo targets queries that are heavily spammed like [Payday Loans], [casinos], [viagra] & other forms of highly spammy queries. Pigeon Update(Local Search Algo July 24, 2014)- This algo designed to provide a more useful, relevant and accurate local search result that are tied more closely to traditional web search ranking signals. Hummingbird Update [Aug 20,2013]- Google new searching algorithm, provide more relevant and accurate result. Google has increased its ability to deal with complex search queries.

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Important Google Tools

Google Webmaster - Provides you with detailed reports about your pages’ visibility on Google. Google Analytics - Google Analytics makes it easy to improve your results online. Google Ad Words - Advertise online and pay only when people click on your ad. Google Ad word Keyword Planer – Show monthly keyword searches and help to select target keywords. Google Ad sense - Place contextual Google ads on your site – and earn money. Google Trends - Compare the world’s interest in your favorite topics. Use Google Trends for Search and see for yourself what the world is searching for.

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