’N LID VAN A MEMBER OF

CIRCULATION25 013

READERSHIP 206 000

Q2 2018

Amp 2016

SOCIAL MEDIASEO, CONTENT GOOGLE ADS,

SOCIAL

SEO Search Engine OptimizationGoogle Ads Google AdWords marketingSocial Social Media marketing and content generationContent Content generation

Circ 33 042Q2 2017

Circ 11 574Q2 2017

Circ 19 477

BRANDEXTENSIONSBOEREKOS

BOEREPLANNEVEE

COMMUNITY

TOTAL AUDIENCE847 918

147Op

DStv-kanaal

Elke Dinsdag 19:30 op VIA, DSTV kanaal 147

Merkwaardige boere se buitengewone stories via

plaaskuiers saam met Ivor

Moet dit nie misloop nie!

In samewerking met:

TVLandbouweekliks

TAMS 2018209 241

Accumulated average reach per

week: season 3

NEWSLETTERSUBSCRIBERS

Boerekos 3 642 • Vee 1 424 • Groenskrif 909 • Graan en herlewings-landbou 1081 • Kundiges 858 • Eeufees 262 • Weekliks 12 830

YOUTUBETOTAL VIEWS

617 565788 subscribers

TWITTERFOLLOWERS

14 990

FACEBOOKFANS

80 924

INSTAGRAMFOLLOWERS

3 384

PINTEREST217 followers

6 200 monthly views

WHATSAPP NEWSLETTER

7 562

WEBSITEUNIQUE BROWSERS

± 250 000PAGE VIEWS

750 000 – 850 000

’N LID VAN A MEMBER OF

100 JAAR1919-2019

Boer op ons werf.

LANDBOU.COM RATES & SIZES

Desktop Banners Island Banner 300x150 @ R 260 CPMLeaderboard 728x90 @ R 290 CPMSquare Banner 300x250 @ R 320 CPMHalf Page 300x600 @ R 350 CPMSite Skins 160x600 @ R 375 CPM

Mobile Banner 300 x 250px R250 CPM320 x 50px R230 CPM

 Mobile Block All banners above R900 CPM  Site TakeoversAll Banners Above R1 550 R8 560

Site Skins R999 CPM Standard Rich Media R480 CPM Complex Rich Media & Overlays R580 CPM

Email Marketing Newsletter R8500Boerekos Bi Weekly WednesdaysVee Once a month ThursdaysGroenskrif Bi Weekly ThursdaysKundiges Bi Weekly ThursdaysGraan en Herlewing Landbou Bi Weekly Eeufees Once a month ThursdaysLandbouweekblad every week Fridays  Digitorial R5300Max 500 words indicating clients contact details, logos and URLCan embed a video into the digitorial and square banner 300 x 250 Main Category {Ownership} Tailor-made POA Sub Category {Ownership} Tailor-made POA Videos Production Cost R12 800 ( 5 min)Hosting Cost R16 000 PM

All prices excludes VAT

Tailor made options available

EXAMPLE OF BANNER SIZES:

Boer op ons werf.

728 x 90

300 x 150Island ad 2 x 1

Skins2 x 1Skins

300 x 600Half page

Leaderboard

Square ad300 x 250

Halfpage300 x 600

Skins160 x 600

Leaderboard728 x 90

300 x 250Square ad

Island ad300 x 150

Digitorial500 Words

2019

’N LID VAN A MEMBER OF

100 JAAR1919-2019

Boer op ons werf.

All prices excludes VATAll prices excludes VAT

300 x 250 Mobi site

320 x 50 Mobi site

Mobi Site300 x 250

R250per 1000 impressions

Mobi Site320 x 50R230

per 1000 impressions

Twitter 50 WordsR4995Once off

Tailor made options available

LANDBOU.COM

728 x 90 Leaderboard

300 x 250Square ad

Email Marketing NewsletterR8500

per emailer728 x 90 / 300 x 250

Boerekos Bi Weekly WednesdaysVee Once a month ThursdaysGroenskrif Bi Weekly ThursdaysKundiges Bi Weekly ThursdaysGraan en Herlewing Landbou Bi Weekly Eeufees Once a month ThursdaysLandbouweekblad every week Fridays

Facebook BoostR2000 Once off

Facebook post50 WordsR4995Once off

Boer op ons werf.

300 x 150Island ad 2 x 1

Skins2 x 1Skins

300 x 600Half page

728 x 90 Leaderboard

Square adR7500pm

300 x 250

HalfpageR16 000pm

300 x 600

SkinsR18 190pm

160 x 600

LeaderboardR10 700pm

728 x 90

Island adR5350pm

300 x 150DigitorialR5300

Max 500 words indicating clients contact details, logos and URL. Can embed a video into the digitorial and square banner 300 x 250

300 x 250Square ad

2019

’N LID VAN A MEMBER OF

100 JAAR1919-2019

* Terms & ConditionsAll rates excludes VAT and any other commissionsProduction Cost included, based on 1 day shoot / 150km’s around GautengAdditional R10 000 Production Cost, for more than 150km’s from GautengTailormade deals, quoted separately

LANDBOUWEEKLIKS

Dinsdae1ste TX

Woensdae Donderdae Vrydae Saterdae Sondae Maandae

19:30 01:30 & 07:30 13:30 & 18:30 00:30 & 06:30 07:00 17:00  05:30 & 12:00

Kanaal 147

Sponsorship

R60 000

All prices excludes VAT

Squeezeback

Sque

ezeb

ack

Squeezeback

R10 000

MEDIUM PLATFORM DETAILSVALUE PER WEEK/

UNITQUANTITY DISCOUNT %

COST PER WEEK/

UNIT (excl VAT)

TELEVISION

LANDBOU WEEKLIKS

• 2 min pre-produced insert (promo-tion)

• Logo on insert opening graphic • 2x 5sec squeezebacks on screen dur-

ing insert

R35 000 1 40% R20 895

VIA Production Cost (T's & C's apply) R10 000 1 0% R10 000

LANDBOU WEEKLIKS

Added value on TV Rebroadcasts R35 000 1 100% R0

PRINTLANDBOU-WEEKBLAD

1 x Full Page Advert/Editorial R37 240 1 40% R22 195

Logo & Mention on LW Promo Page R1 500 1 100% R0

ONLINE

LANDBOU.COM

2 min Video Listing of pre-produced in-sert R14 000 1 50% R6 944

SOCIAL MEDIA 2 min Video Listing of pre-produced in-sert R8 000 1 100% R0

TOTAL VALUE R140 740

TOTAL INVESTMENT R60 000

ROI 2,4:1

INSERT SPONSORSHIP R60 000

* Terms & ConditionsAll rates excludes VAT and any other commissionsProduction Cost included, based on 1 day shoot / 150km’s around GautengAdditional R10 000 Production Cost, for more than 150km’s from GautengTailormade deals, quoted separately

2019

S6 & 7 LANDBOUWEEKLIKS OVERALL FEEDBACK• Landbouweekliks consistently ranks among the top-4 shows on VIA.• Accumulated audience on the show (Season 1 - 4) adds up to 7,2 mil andhas grown by 74% from the first season.• Accumulated audience per season averages on 2 million. • 67% of the show’s audience is LSM 9-10.• We believe the authentic storytelling with the input of the brand’s editorial team,has created unique and valuable content that speaks to both the general public aswell as the agricultural community.Nielson // Ariana // TAMS February 2019

’N LID VAN A MEMBER OF

100 JAAR1919-2019

LANDBOUWEEKLIKS

After two successful seasons, the 30 minute show evolved into a one our show from season 3. The extra 30 minutes meant that we can add event more content and commercial opportunities to ensure our sponsors get even better exposure

LANDBOUWEEKLIKS EPISODE FORMAT

SEGMENT 1

SEGMENT 2

SEGMENT 3

8 MIN

9 MIN

8 MIN

Sponsor opening billboards 10 sec

Programme intro 20 sec

Line-up (V/O) 30 sec

Meet & greet / Challenge reveal 30 sec

Montage (Farm) V/O 45 min

“Op die boer af” onderhoud 6 min

V/O link to ad break 20 sec

Sponsor tail 5 sec

AD BREAKSponsor top 5 sec

Insert: “Landbou fokus” 3 min

V/O link to insert 30 sec

Insert: “Groei” 2 min

V/O link to insert 30 sec

Insert: “Meganisasie” 2 min

Sponsor tail 5 sec

AD BREAKSponsor top 5 sec

V/O intro out of ad break 10 sec

“Boereplanne” onderhoud 5 min

Insert: “Fokus op innovering” 2,5 min

V/O link to ad break 15 sec

Sponsor tail 5 sec

SEGMENT 4

SEGMENT 5

9 MIN

9 MIN

Sponsor top 5 sec

V/O intro out of ad break 20 sec

Insert: “Wild & vee” 90 sec

Insert: “Vra vir Faffa” 2 min

Insert: “Veevoere” 2 min

V/O link to interview 20 sec

Closing with farmer (Part 1) 3 min

V/O link to ad break 10 sec

Sponsor tail 5 sec

AD BREAKSponsor top 5 sec

V/O intro out of ad break 20 sec

Closing with farmer (Part 2) 3 min

Presenter challenge 3 min

V/O closing with sundowners 50 sec

Kalender fokus 1 min

Kalender 20 sec

Kompetisie 20 sec

Credit roll & BR sting 30 sec

Sponsor closing billboards 5 sec

2019