Is your website an Oasis?

What do Search Engines want?

On page

foundationOff page

linking

Social

Reputation

Panda = On-page

FoundationLook at these 2 things:

Now look at these 4 things!

Configuration Health Traffic & Search Optimisation

ConfigurationThis is the foundation…stuff you set up once and then forget about:

Geographic Targeting

Sitelinks – you can demote certain ones

URL Parameters – leave alone unless you know what you are doing!

Change of URL or Server

Site Speed

Is yours up to scratch?

Site Errors

404 pages, DNS errors

Malware

Health… it’s really important

Traffic and Search

How users move to yoursite and through your site…

• Internal Link Structuredynamic works the best

• Average Visit Durationnumber of pages read

• External linksfrom other websites

OptimisationYour meta data and keywords

Title Tags and Descriptionmake them unique

Match keywordsto individual pages

Do not over-optimise writefor the user experience and not Google

On and

off page convergence

Content is King!

You need to product fresh unique content on your

website that you can distribute around the web

And now for the Penguins!

Off page LinksBlog post

Article sites

Presentation sites

Video sites

Podcasts

Photo sites

Social bookmark

sites

Social networking

sites

Reputation

Social Signals play a big part

Any questions?