SEO Checklist

By -Shashank GuptaCEO & Founder

Web SEO Services

A through SEO check-list. Designed

keeping in mind professional SEO

practitioner as well as those

implementing SEO for their own

websites.

Content in this presentation

• On Page Details• Title Details

• Keyword Details

• Header Details

• Content Details

• Image Details

• Meta Details

• Navigation Details

• Site-Map Details

• Linkage Details

• Social Media Details

• Technical Details

•DO NOT DO Details

•On Page Details

On page Details

Title Details

Your keyword phrases/ keywords is placed in the title tag

Google only displays the first 66 or so characters (with spaces), hence the title must be less than 65 characters

Keyword Details

• Use a good keyword suggestion tool ( Google Tool) to find relevant & high quality keywords for your website/ blog

• Compare Keywords to know which offer maximum potential. You can use free Tools like Google Insights

• Home page should be used to target most important

keywords

Keyword Details

• Find keyword synonyms, and inter-spread them with main Keyword

• Keyword placement should be close the beginning of the page title

• Keyword Density between 3% to 5%

• Incorporate 1-2 Keywords per page

Header Details

Only one H1 Header per page

Most important Keywords placed in H1 tag

Use (H2-H6) for sub-headers

Incorporate other Keywords in sub-header H2-H6

Content Details

• Keywords are emphasized using Bold / Italic / Underline

• Content is unique, fresh, helpful, constructive & relevant

• Important keywords are placed close to title and also around hyperlinked text

• All the content has been thoroughly proof-read for typos and content mistakes before making it live

Content Details

Content size between 300-500 words

Website/blog is regularly updated with fresh content

Contact details of company (in case of website)/ blogger (in case of blog) have been clearly provided

Images Details

Each image has caption

Images are used judiciously to create interest in content

Images are optimized for faster loading

ALT tag has been used for all images

Meta Details

• Use main keywords in meta tag

• Meta tag not more than 100 characters

• Do not input sundry details like company name in meta tag

• Good meta description is in place, short and meaningful

• Meta description tag is unique for every page

Navigation Details

Navigation of Blog/Website is: Good, easy to do and well organized

Text based navigation is used

Ensure navigation menu incorporates keywords

Site- Map Details

• Keywords are used in File name

• Hyphen (-) is used to differentiate words in File Name

• A valid robot.txt file is in place

• HTML site map for crawler and user had been created

• XML site map for Google crawler is in place

• HTML & XML have been validated

• Site map has been submitted to Google, Yahoo, Bing and Ask

Linkage Details

In case of website, links to other pages are present on each page

Keyword used in Anchor text

Outbound link no more than 10 per page

Deep linking done to related articles

Social Media Details

Technical Details

• Use 301 redirection to redirect to chosen Domain

• Keep a lookout for broken links and fix them ASAP

• Page loading time is kept down to minimum

• URL is keyword rich, subpage URL too contains keywords

• Ensure coding is error free

• Webpage free of any syntax error

• Web page size below 150K

DO NOT DO Details

The No List

• No Flash is used, in case essential keep it down to minimum

• No hidden text or hidden links

• No copying same content on multi page

• No ‘Cloaking’ is done

The No List

• No stuffing keywords in Tags/ Content

• No spamming, content, or Tags

• No copying content from other website

• No dealing with banned or poison

keywords / websites

On page Details

On - Page

• Keep track of your competitors; check their XML & HTML map, meta tag and so on

• Blog submitted to Blog Directories & RSS Feed Directories

• Well informed and relevant comments posted in High PageRank Blogs

• Website submitted to all major Search Engines

Local business profile created for business on Google, Yahoo & Bing

Blog is in place, and maintained

On - Page

Shashank GuptaOwner & Founder Web SEO Services

Twitter: @shashankscg

Blog: www.webseoservices/blog

Facebook: www.facebook.com/shashankscg

Email: info@webseoservices.in

Website: www.webseoservices.in