Domain ManagementIP Canonicalization & WWW ResolveHTTP Redirects (301, 302, meta-refresh, etc.

URL Issues (Query Strings, Dynamic URL Rewriting, etc.

Age of domain, use of sub-domains and related sites

Server & IP locationInternational Domains (ccTLD’s, sub-directories’, etc.

Crawling/IndexationSite StructureSitemaps

Robots.txt

Favicon

Meta Data

ALT tags & Headers

Microformats & Structured Data (Rich Snippets)

Technical/CodingSource Code Optimization Cookie Dependency/Session ID issuesWorkarounds for Flash, JavaScript, Ajax, etc. Mobile Optimization (Responsive Web Design)

Site Speed

Headings & Meta in place

Using rel=”alternate” hreang=”x” (Int’l)

Meta Data - every page should have up-to-date Meta Data, including title tags, descriptions, geo-tagging, Dublin Core, etc.

H Tags - Utilize H tags (H1, H2, H3) and ALT tags on all pages.Keywords - conduct keyword research for each key site vertical. Find top performing terms and search for long-tail terms specic to page content. Keyword Prominance - Key terms appear in the right sections of content.Copy - Keyword-rich content on each page.Images - Use jpegs, tag with ALTs and where possible use captions.Internal Linking - Check for internal links used to build relevancy for keyword phrases.

Content in Code & Tags

Site Architecture & Technical Analysis