SEO Case Studiesp. (888) 800.9101f. (323) 920.0390sales@coalitiontechnologies.comwww.coalitiontechnologies.com

COALITION TECHNOLOGIES

What is SEO?...................................2

Why do I need it?...........................3

The Fundamentals.........................4

SEO Case Studies...........................5

Contact...........................................20

Contents

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Search Engine Optimization (SEO) is the work necessary to

help a website receive relevant traffic from search engines.

For instance, a website selling tractors would want to ap-

pear as the first search result whenever a potential cus-

tomer searches for the phrase “buy tractors”. At Coalition

Technologies, search engine optimization is our specialty,

and we have a dedicated team of experts with extensive ex-

perience in generating large amounts of traffic from search

engines, using a wealth of effective strategies and tactics.

One of our clients has recently experienced a massive in-

crease in sales due to our SEO efforts on their e-commerce

shopping cart. SEO leads to increased search engine visibil-

ity, which leads to greater traffic, which leads to increased

sales. SEO is not a one-time operation, but an ongoing

exercise, and our Los Angeles search engine optimization

services are targeted to optimize our clients’ sites continu-

ously, for gradual and consistent improvement.

Why build a website if no one visits it? Even the best web-

site is useless if it doesn’t have an audience. Online mar-

keting will help you reach your goals, whether they consist

of selling products, impressing potential clients or gaining

more traffic.

What is SEO?

COALITION SEARCH ENGINE OPTIMIZATION

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More and more businesses are seeing their marketplace

and clients move to the web. Already, Americans are

spending more time online than watching television. Even

your TV is going online! Conservative estimates now place

daily search queries at well beyond one billion in number,

and 81 percent of those web surfers are using the Internet

to make their buying decisions. And those numbers are

growing!

Without a good SEO plan, your time and financial invest-

ments will never realize their maximum potential. As we

speak, your competitors are optimizing their websites in

order to gain an edge in your industry. That’s because on-

line marketing isn’t like the brick-and-mortar world. It’s not

about where you set up your shop; it’s about how well you

develop your online presence. Don’t be left behind. Our Los

Angeles SEO team works with clients every day to achieve

amazing results, and we can do the same for you.

Why do I need SEO?

COALITION WHY SEO IS NEEDED

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COALITION SEO FUNDAMENTALS

The Fundamentals1. ResearchStrategic keyword research allows you to maximize your audience size with all of the right terms target-ed on all of the right pages. When properly imple-mented, keyword research gives you an airtight game plan for how to structure your content, blog, product descriptions, homepage copy and more.

3. Link BuildingLink building remains an important element in any SEO campaign, because if high value websites link to your business, the search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.

4. Social MediaA great deal of overlap exists between SEO and mar-keting, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.

5. RankingsIf you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.

6. More ResearchKeyword research isn’t a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially-valuable keywords.

2. AnalyticsGoogle Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords im-pact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see

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OUR SERVICES:1. Search engine optimization2. Google Adwords campaigns3. Google Analytics 4. Social Media Outreach

OUR RESULTS:• Saved $250,000 a year with no decrease in revenue by optimizing the Google AdWords campaign.• Assisted with transition from old website to new website and helped MDA and their development firm work through issues that arose from that transition.

“Coalition has taken over the Ad-Words campaign for us and cleaned it up to cut our spend in half while maintaining revenues.” –Rick W.

Spinning

COALITION SEO CASE STUDIES: www.spinning.com

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OUR SERVICES:1. Website Design2. Search Engine Optimization3. Conversion Optimization

OUR RESULTS:• Increased monthly organic search revenue130%overfivemonthsfrom $29,000 to $67,000.• Fixed many duplicate content issues, wrote extensive copy, performed intensive oline PR and link building work

“Thank you for getting our campaignback on track!” –Arad L.

Dara’s Diamonds

COALITION SEO CASE STUDIES: www.darasdiamonds.com

OUR SERVICES:1. Website Design2. Search Engine Optimization3. Conversion Optimization

OUR RESULTS:• Increasedorganicsearchtraffic75% overthefirstfivemonthsofwork• Helped funnel leads more efficiently, resulting in a higher call volume and conversion rate.• Achieved number one rankings for their breast cancer procedures on Google in Orange County

“We are pleased with the results.” –Andrew C.

Breastlink

COALITION SEO CASE STUDIES: www.breastlink.com

OUR SERVICES:1. Website Design & Development (In Progress)2. Search engine optimization

OUR RESULTS:• Trafficincreasedby85%withinthefirst threemonthsofworkingwithWolff• Rank in the top 10 for Seattle DUI Laywers within 90 days of campaign launch

“Things are moving along nicely! I am really happy with how the final product and design refinements are looking. I am seeing some really good movement on the site as far as SEO is concerned. – Aaron

Wolff Defense

COALITION SEO CASE STUDIES: www.wolffcriminaldefense.com

OUR SERVICES:1. Website Design2. Search engine optimization3. Google Adwords campaigns4. Google Analytics 5. Conversion Optimization

OUR RESULTS:• Organic search revenue in 2010 was $83,000andCoalition’sworkincreased that to $412,000 in 2011- up 396%• AdWords revenue in 2010 was $22,000 and in 2011 it was $103,000 - up 368%• Online only company, all sales supported

by Coalition’s work

“Coalition’s breadth of knowledge in the SEO and web/platform develop-ment space is immense. Everyday I learn from them as I turn to their team for best practices and leader-ship.” –Chris L.

Swim Spot

COALITION SEO CASE STUDIES: www.swimspot.com

OUR SERVICES:1. Website Design & Development (In Progress)2. Search engine optimization

OUR RESULTS:• Afterfirstthreemonthsofwork,revenue fromorganicsearchincreased25%• Assisted with creation of copy to target many long tail keywords, bringing in great revenues for the company.• Provided comprehensive SEO guidance and strategies to NDF’s team of 50+ people working on the website

“The boost in numbers is good news!” –Leslie H.

Next DayFlyers

COALITION SEO CASE STUDIES: www.nextdayflyers.com

OUR SERVICES:1. Website Design2. Search engine optimization3. Google Analytics 4. Copywriting

OUR RESULTS:• 90,000 unique visitors each month• One of the premiere SEO & conversion optimization blogs in the industry• Ecommerce website comparison articles rank in the top results for many keywords• 12% of readers spend over 10 minutes reading articles on the website• 2% of readers spend over an hour on the site• One article has 1,712 comments

“Blog.JoelX.com is my personal blog where I discuss things in my life as well as in my industry” – Joel G.

JoelX Blog

COALITION SEO CASE STUDIES: www.blog.joelx.com

OUR SERVICES:1. Website Design2. Search engine optimization3. Google Adwords campaigns4. Google Analytics 5. Conversion Optimization

OUR RESULTS:• 710% increase in revenue, year over year.• 10x more organic search visitors in 2012 vs. 2011• 50% higher conversion rate in organic site visitors

“Our traffic is way up and we’re expecting big things in 2012” – Evan D.

Vitalyte

COALITION SEO CASE STUDIES: www.vitalyte.com

OUR SERVICES:1. Website Design2. Search engine optimization3. Google Adwords campaigns

OUR RESULTS:• Ranks#1nationallyfor“lymphedema pumps”–theirtopkeyword• Many more keywords with top rankings & traffic• Prime source of marketing for the company supporting a call center with 12 employees

“Can you please pause the Google AdWords campaign for a while, I have more leads than I can handle .” –Mark K.

BioHorizonMedical

COALITION SEO CASE STUDIES: www.biohorizonmedical.com

OUR SERVICES:1. Search engine optimization2. Google Adwords campaigns3. Google Analytics 4. Conversion Optimization

OUR RESULTS:• Fixed duplicate content issues• Repaired broken URL structures• Wrote50+pagesoftitletags,meta descriptions, alt image tags and more• Wrote 30 pages of copy

“Thank you for all of your hard work on getting the website ready for launch. ” –Moe K.

Natural Home Rugs

COALITION SEO CASE STUDIES: www.naturalhomerugs.com

OUR SERVICES:1. Website Design & Development2. Search engine optimization

OUR RESULTS:• Sincetakingoverwork2monthsago, Coalition helped TN Nursery increase conversion rates by 23%• Overall revenues are up significantly• Capturing new traffic on search keywords with a higher conversion rate

“I am very pleased with Coalition’s progress. I own three other compa-nies and am seriously considering bringing Coalition on board to han-dle marketing for each of them.” – Tammy

TN Tree Nursery

COALITION SEO CASE STUDIES: www.tnnursery.net

OUR SERVICES:1. Website Design2. Search engine optimization3. Google Adwords campaigns4. Google Analytics 5. Conversion Optimization

OUR RESULTS:• 284%revenuegrowthfromorganic searchinthefirst3months• 68% revenue growth from AdWords in first 3 months – with only a 4% growth in expenses• Ranks #1 nationally for their top keyword• Online only company, all sales supported by Coalition’s work.

“This is amazing. Thank you so much. There are simply not enough hours in the day for me to handle this. You have been a tremendous help.” –Kim A.

NaturallyFor Her

COALITION SEO CASE STUDIES: www.naturallyforher.com

OUR SERVICES:1. Website Design2. Search engine optimization3. Google Adwords campaigns4. Google Analytics 5. Conversion Optimization

OUR RESULTS:• Increased conversion rates from 0.5% to 1.3% in less than a month• Google AdWords revenues increased from$3,700to$28,400permonthin thefirst3monthsofwork• Organic search revenues increased from $1,380 to $8441

“The new landing pages performance is exceeding my expectations” –Kevin H.

TruConnect

COALITION SEO CASE STUDIES: www.truconnect.com

OUR SERVICES:1. Website Design & Development (In Progress)2. Search engine optimization

OUR RESULTS:• Gainedtoprankingsontargetedkey wordssuchas“woodpalletdangers” and“woodpallets”and“woodpallet projects”.• Site now regularly featured as a trusted information source in Google News• Featured in a Sierra Club online publication

“We’ve been very pleased to see the implementation of Coalition’s effort’s bearing fruit in recognizable gains with users, search engine ranking and search engine traffic” – Collin T.

Pallet Truth

COALITION SEO CASE STUDIES: www.pallettruth.com

OUR SERVICES:1. Website Design & Development2. Search engine optimization

OUR RESULTS:• Increased monthly search traffic from

6,600 to 9,062 after two months of work

(a36%growthinorganicsearchtraffic!)

• Rebuilt website with responsive design on

BigCommerce, a technique that had not

been done by any design firm on

BigCommerce before.

“Thank you for taking my website live and increasing the traffic to it already!” – Don

AmericanELiquid Store

COALITION SEO CASE STUDIES: www.americaneliquidstore.com

Coalition Technologies isn’t just another SEO agency. Our

team of Los Angeles SEO experts works full-time to opti-

mize every facet of our clients’ websites, both onsite and

off. Our SEO professionals are some of the most knowl-

edgeable and experienced in the industry, and we deliver

real results for our clients time and time again.

If you would like to learn more about our SEO services, of if

you would like to start reaping the benefits of having a truly

knowledgeable and skilled Los Angeles search engine opti-

mization team on your side, call us today at 888-800-9101

to receive a free quote and find out how Coalition Technol-

ogies can help you take your business to the next level.

Contact Us

CONTACT COALITION TECHNOLOGIES

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p. (888) 800.9190f. (323) 920.0390sales@coalitiontechnologies.com

LOS ANGELES

p. (888) 853.7280f. (323) 783.3618sales@coalitiontechnologies.com

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