SEO and Social Media

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SEO and Social Media

description

13 Tips on Using Social Media to Help Improve Your Online Presence. Check the credits at the end of the presentation!

Transcript of SEO and Social Media

Page 1: SEO and Social Media

SEO and

Social Media

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WHY YOU SHOULD CAREABOUT SOCIAL MEDIA

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1.TOP  ONLINE  ACTIVITY

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2.2/3  of  the  Interne

t  

population  visit  social  

networking  websites

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3.CCC:

CONSTANT  CONTENT  CREATION

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4.INDEXED  2X  FAST

ER

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5.REPUTATION  

MANAGEMENT  TOOL

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6.FREE

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v

tips on using

@KArimFRenn

Social Mediato help improve your

Online PRESENCE

13

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CREATE  SHARE-­‐WORTHY  CONTENT

Tip #1

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Tip #1 : Create Share-Worthy Content

Create Share-Worthy Content

Share Socially

Earn the Social Rankings Boost

Get Natural Links from Content’s Visibility and Value

Earn More Social Followers

Amplify Network Reach

More Searchers Biased to Seeing Your Stuff

Win the Internet

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PUT  SOCIAL  MEDIA  ICONS  ON  YOUR  

WEBSITE

Tip #2

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Tip #2 : Put Social Media Icons on Your Website

Share buttons

Links to the website’s social

media pages

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ASK  PEOPLE  TO  SHARE

Tip #3

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Pay for free ?

Tip #3 : Ask People to Share

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THE  MOST  OUT  TWO  TIPS  TO  GET

OF  FACEBOOK

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KEYWORDS    IN  THE  ‘ABOUT’  SECTION

Tip #4

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Highest Place in the CSS Structure of the Page to Add Custom Text

Tip #4 : Keywords in the ‘About’ Section

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TARGET  USERS  ON  f FOR  FREE

Tip #5

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Target by Location and/or Language

Tip #5 : Target People on C for Free

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TWITTERGROW  YOUR

AUDIENCE

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Tip #6

KEYWORDS  IN  YOURt  BIO

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Tip #6 : Keywords in your M Bio

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KEYWORDS  EARLY  IN  TWEETS

Tip #7

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Tip #7 : Keywords Early in Tweets

Only the first few words appear in the title

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BUILD  RELATIONSHIPS

Tip #8

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Tip #8 : Build Relationships

Say Thank You

Handle Negative Feedback

Reply to Tweets

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Tip #9

FOLLOWERS  BOOST  YOUR  PAGERANK

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Tip #9 : Followers Boost your PageRank

more Followers = higher PageRank ?Why

When you have a certain number of followers, you have this same number of Twitter profiles linking to your Twitter profile.

More pages linking to your profile = Higher PageRank

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NAME  YOUR  t  PROFILE  PICTURE

Tip #10

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Tip #10 : Name your Twitter Profile Picture

Pictures on Twitter are indexed too

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GOOGLE+RAMP  UP  YOUR                                                                                                                            

 PRESENCE

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CREATE  AN  OFFICIAL  BRAND  PAGE

Tip #11

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Tip #11 : Create an Official Brand Page

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ADD  A  GOOGLE+  BADGE  TO  YOUR  WEBSITE

Tip #12

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Tip #12 : Add a Google+ Badge to your Website

Makes it Easy for People to Add you to their Circles

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LINK  YOUR  GOOGLE+  PAGE  TO  YOUR  ADS

Tip #13

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Tip #13 : Link your Google+ Page to Your Ads

Get Your Page VerifiedLink your Google+ Page and your website to each

other to verify that you own both

Create a new Campaign with Social Extensions

Under Ad Extensions > Social, check the box next to “Connect my Google+1 Page to my ad campaign

and enter the landing page URL of your Page

New, Available and Free

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GET  ON  PINTEREST

Bonus Tip

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Bonus Tip : Get on Pinterest

Visual content you already have

Strong visuals from Blog Articles

Photos of your customers

Infographics and Data Charts

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v

@KArimFRenn

Thank You!

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CREDITShttp://www.brafton.com/blog/six-tips-to-make-google-drive-seo-and-social-success-for-your-business-insights-from-adtech-san-francisco

http://thenextweb.com/socialmedia/2011/05/11/the-top-seo-tips-for-social-media-profiles/

http://searchengineland.com/the-social-search-revolution-8-social-seo-strategies-to-start-using-right-now-113911 March 20, 2012

May 11, 2011

April 6, 2012

http://exciramedia.com/10-reasons-to-care-about-social-media/ Feb 15, 2012

My friends and I are fromhttp://www.slideshare.net/jessedee/how-to-be-awesome-on-slideshare-6968993

by Jesse Desjardins @JesseDee

http://socialmouths.com/blog/2012/04/04/social-media-and-seo/ April 4, 2012

All are property of their respective owners.

All the photos were either ‘screenshot’ by me or found on Google Images.

The fonts I used were found and downloaded from www.dafont.com