…making sense of diabetes trends

TRACK AND LEARN

I’m a type 1 diabetic. My body no longer produces the insulin hormone, rather I must inject it with an external device. If I don’t get insulin, I’ll be in a coma in 24 hours, dead in 48. If I inject too much insulin, I may be dead in a few moments.

The hormone system of a human body is really complicated, individual, and constantly changing as our lives change. To know how much insulin is required in any situation, I must measure my blood glucose up to 10 times per day, estimate the amount of carbohydrates in everything I eat and drink, monitor my physical activity, changes in weight, and other parameters. I must do this constantly, each day, and learn from the data I gather, in order to treat myself better.

- Mikael, Founder of Sensotrend

Healthcare market is changing!

International Diabetes Foundation: Diabetes Atlas, 2014

“Effective management of diabetes requires a partnership between the person with diabetes and health professionals”

Diabetes causes 11 % of the total healthcareexpenditures on adults globally.

“Individuals must play a role in taking care of their own health, and therefore citizens’ and patients’ participation and empowerment need to be regarded as core values in all health-related work at the EC level.”

– Commission of the European Communities. “Together for Health: A Strategic Approach for the EU 2008-2013.” October 23, 2007.

Research2Guidance: Diabetes App Market Report 2014

Diabetes treatment is highly data driven, but only 1.2 % of people with both diabetes and a capable device use any app for that.

Main reason: no integration with wellness trackers & medical devices.

Expected CAGR 2013-1018: 55%

PHR

Sensotrend product solution

To become empowered patients, people with diabetes need to get their own voices heard. Personalized treatment plans have been formulated in healthcare organizations recently, and are waiting to be deployed.We implementthe Selfcare Formfor people withdiabetes as a webapplication, andstore it to aPersonal HealthRecord platform.

People with diabetes dislike having to enter their measurement results to a logbook

manually. We solve this problem allowing them to use the wellness trackers and

medical devices that best suit their individual life styles and make tracking

easier, more fun, oreven automatic.We visualize theinformation in a

clear way, and alsofacilitate sharing it

with peers andhealthcare

professionals.Meals ActivityStress

Integrate 80+ glucose meters Partners: Mendor, Sinovo, Tidepool

Integrate 50+ activity, meal logging, and other wellness apps Partners: Validic, W2E, Wellmo

TREATMENTPLAN

Implement Selfcare Form Partner: POTKU2 project

Positioning

Personalizationgeneric data & metrics

custom data & metrics

Feedbackpassive & general

real-time &personalized

Featuressingle-function

complete solution

Integration stand-alonemultiple devices

Motivation short-termbehavior change

Ease of Input manual automatic

Design & UX technical “fun”

Best practice dimensions and current state of diabetes apps. Research2Guidance 2014

What sets us apart from competition is collaboration. We integrate with numerous wellness trackers, medical devices, and services that make tracking easier, more fun, or even fully automatic. We also put a high emphasis on design and user experience.

For diabetics, by diabetics

Pirjo Ilanne-Parikka, MD, Finnish Diabetes Association

Jorma Lahtela, MD, UTA / UKU / TAYS

Päivi Hannula, MD, PSHP

MikaelRinnetmäki

MikaHaulo

AssiRinnetmäki

Advisors

Type 1 diabetic (15 y), software pro (15 y),Entrepreneur, blogger (sokeriseuranta.fi)

Healthcare PR, marketing (6 y, Vaccine Research Center)Customer service & sales experience (over 3 y)

Type 1 diabetic (15 y), software pro (15 y)Startup experience (14 y, Sofia Digital)

• Started in Protomo incubator Sept 2013

• Company founded 19 Feb 2014

• F&F round closed in Mar 2014

• Startup Sauna accelerator spring 2014

• Extended F&F round closed in Nov 2014

We introduced our service idea in Slush 2013.See the video at http://youtu.be/uKrOjDYXKQ0.Also read about us in Slush Blog, http://www.slush.org/2013/11/fighting-diabetes-slush/. We’re on the cover of Team Finland’s and Finnish Foreign

Ministry’s annual publication Focus on Finland. Read the magazine online at http://focus.finland.fi/great-expectations/

You can also order a print copy, free of charge! http://focus.finland.fi/order-print-copy-focus/

Next Investment Opportunity: Q2/2015

1st financing round closed 02/2014 with friends & family 30 000 € (for 6 %) + 30 000 from ELY.

2nd financing round closed 11/2014 with friends & family, 20 000 € (for 4 %) + 60 000 from Tekes

Currently our biggest push is with the product launch.

We’re expecting to raise a third round in June 2015.

2013 2014 2015 2016 2017 2018

…making sense of diabetes trends

Mikael Rinnetmäkimikael@sensotrend.com

+358 50 3855511@mrinnetmaki

www.sensotrend.com