Senior Vice President Marketing · A350 XWB Meeting airlines’ expectations 7th April 2014 Hamburg...
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A350 XWB Meeting airlines’ expectations 7th April 2014 Hamburg
April 2014 A350 XWB Cabin Customer Event
Christopher Emerson Senior Vice President Marketing
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© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
A350 XWB - completing the Airbus widebody family
April 2014 A350 XWB Cabin Customer Event
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© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Matching the right product to the market
April 2014
Market
Long Haul
trunk
routes
Long Haul
developing
routes
Regional
routes
Dem
an
ded
level
of
serv
ice
Cabin
classes
Comfort
Schedule
Price
Reliability
Optimised wide-body solution Complex
product offering
Basic
product offering
A350 XWB Cabin Customer Event
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694
812
190
58
598
512
66 47
A330 A350 A380 767 787 777 777X 747-8
Airbus leads Boeing in widebody sales
April 2014
Orders
1696 Airbus
1281 Boeing
Net orders from Dec 2006 to March 2014. Boeing net orders include 787-3/-8/-9/-10
A350 including conversions from A350 Mrk I to XWB orders
Net passenger widebody orders since launch of A350 XWB in 2006 -
A350 XWB Cabin Customer Event
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© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
A350 XWB firm order status
April 2014 A350 XWB Cabin Customer Event
31 Countries – 3 Alliances – 5 Leasing companies
Data to end March 2014
Americas
Europe
Leasing companies
Africa & Middle East
Asia & Pacific
A350 XWB
812 orders from 39 customers
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A350 XWB strong market acceptance
April 2014 A350 XWB Cabin Customer Event
80
70 70
46
35
25 22 18
Qatar Airways Emirates SingaporeAirlines
Cathay Pacific United Airlines AirFrance/KLM
American British Airways Korean Air Saudia
Data to end March 2014 for Airbus,
Excludes 777-200A, 777F. 22 A350s for US Airways counted as AA 777 data from ACAS end January 2014
A350 XWB customers
include
8 of 10 largest
777 operators
A350 XWB orders & commitments from top 10 777 operators -
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A350 XWB – Efficiency by design
Shaping efficiency - CSMK - Ref. V01D08020303
• Airframe with advanced materials (53% composite)
• Simple, efficient systems
• New wing with state of the art aerodynamics (M0.85 cruise speed)
• Latest generation engines
April 2012
All new design
For a step change
in economic
efficiency
-
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Cabin optimised for airlines
April 2014
Larger windows
Fully flat floors
A350 XWB Cabin Customer Event
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Cabin is the link between passengers and airlines
April 2014 A350 XWB Cabin Customer Event
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A350 XWB – space to accommodate market requirements
April 2014
6 abreast – Business Class
8 abreast – Premium Economy
9 abreast – Standard Economy
7 abreast – Regional Business Class 10 abreast – High Efficiency
4 abreast- Business Class
A350 XWB Cabin Customer Event
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Matching the market with advanced seat offering
April 2014
Staggered
Full-flat
6 and 7 abreast Herringbone
Zodiac Seats France
Cirrus SOGERMA - Solstys
High density
SOGERMA Equinox
JAMCO Journey Zodiac Seats
France
Arcus
Premium Class
A comprehensive
seat offer
A350 XWB Cabin Customer Event
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Passenger comfort is vital
April 2014 A350 XWB Cabin Customer Event
Key cabin features
Manual or
electromechanical
window blinds
Larger overhead
bins
Full LED lighting
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In flight experience
April 2014 A350 XWB Cabin Customer Event
4th generation IFE
Large HD widescreens
in ALL classes
Increased legroom
due to seat box
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Technology is evolving
April 2014 A350 XWB Cabin Customer Event
IFE and connectivity
Passengers can
customise their
own experience
So are passenger needs …
Wi-Fi
USB connection
to electronic
devices
Increased
capacity for more
movies and music
Connectivity to
the world, via
mobiles
-
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What will passengers want in 20 years time?
April 2014
A350 XWB Cabin Customer Event
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Passenger trends
April 2014 A350 XWB Cabin Customer Event
Study aims
Understanding
current and future
comfort
factors of
Asian flyers
Example passenger study – Asia
Research by: The Future Laboratory
Survey of 8,000 consumers
Japan, Thailand, India, China, Indonesia,
Malaysia, Singapore and Vietnam
-
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Understanding tomorrow’s passenger today
April 2014 A350 XWB Cabin Customer Event
Economy class
superior
seat
=
superior
comfort
Relaxation, sleep and wellbeing are most important to
Economy class travellers
Wider seat is important for personal space and comfort
Passengers research cabin and seat reviews on official
websites and social media such as Tripadvisor and Facebook
- Key trends in Asia
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Social media is growing worldwide
April 2014
Most popular
with adults and
teenagers
94%
67%
26%
18%
1%
15% 13% 11% 6% 5%
Teenagers Adults
Tumblr
Source: http://www.adexchanger.com/social-media/twitter-q4-ad-revenue-balloons-to-220m-75-is-mobile/
-
A350 XWB Cabin Customer Event
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Social media usage by region
April 2014
56%
44% 44% 44% 43%
34% 33%
26% 24%
7% 7% 5%
NorthAmerica
SouthAmerica
WesternEurope
Pacific East Asia CentralAmerica
Central &Eastern
Europe
SoutheastAsia
MiddleEast
Africa SouthAsia
CentralAsia
Data taken from GlobalWebIndex Social Networking Map 2014
Source: company reports, PEW Research centre
Source data taken from Twitter
2013
1.2 billion
Facebook users
241 million
Twitter users
A350 XWB Cabin Customer Event
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The passenger experience matters
April 2014 A350 XWB Cabin Customer Event
air travellers use social media daily
From 2013 IATA Global passenger survey report
69%
56%
79%
would like to use social media to interact
with airline during their journey
would like to use phones for check in and boarding
85% would be interested in receiving travel information such as
waiting times, traffic information, disruptions and delays
- Smart phones
now everyone
shares their
experience
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A350 XWB comfort without compromise
April 2014 A350 XWB Cabin Customer Event
18”
Economy
18” between armrests
9 abreast for ultimate
comfort and efficiency
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April 2014
Passenger at heart Airline in mind
A350 XWB Cabin Customer Event