Golf in ColombiaGolf in ColombiaTHE PRODUCTTHE PRODUCT

Michael ElcockMichael Elcock

CESOCESOPROEXPORTPROEXPORT

BUT FIRST-Some QuestionsBUT FIRST-Some Questions

►WHAT do you know about the international WHAT do you know about the international GOLF TOURISM industry?GOLF TOURISM industry?

► A. How many people play golf?A. How many people play golf?

► B. How many of them travel overseas to B. How many of them travel overseas to play golf?play golf?

► C. How much do they spend?C. How much do they spend?

The AnswersThe Answers

►A. More than 56 million people play golf. A. More than 56 million people play golf. Between 5% and 10% travel overseas Between 5% and 10% travel overseas each year – at least once.each year – at least once.

►B. Value of the Global Golf Tourism market B. Value of the Global Golf Tourism market is US $ 17,000,000,000. (I.A.G.T.O.)is US $ 17,000,000,000. (I.A.G.T.O.)

►Value of International Golf Tourism Market Value of International Golf Tourism Market is US $850,000,000-1,700,000,000.is US $850,000,000-1,700,000,000.

What do they spend it on?What do they spend it on?

►KPMG – Golf Travel Insights – 2012KPMG – Golf Travel Insights – 2012

►TravelTravel 21%21%►Accommodation Accommodation 28%28%►GolfGolf 26%26%►Food & BeverageFood & Beverage 10%10%►Other (shopping, etc.)Other (shopping, etc.) 15%15%

Most popular destinationsMost popular destinations

► EspanaEspana► PortugalPortugal► Escocia, Irlande y InglaterraEscocia, Irlande y Inglaterra► USAUSA► TurkeyTurkey► ItalyItaly► Thailand & VietnamThailand & Vietnam► FranceFrance► South AfricaSouth Africa►Dominican Republic & ArgentinaDominican Republic & Argentina

Biggest Golf Travelers?Biggest Golf Travelers?

► AmericansAmericans► CanadiansCanadians► BritishBritish► Scandinavians (mostly Swedish)Scandinavians (mostly Swedish)►GermansGermans

► BUT, nearly 80% of Americans travel within BUT, nearly 80% of Americans travel within the US to play golf. (E.g. NY to Florida, or the US to play golf. (E.g. NY to Florida, or Arizona)Arizona)

Key Factors in Decision Key Factors in Decision makingmaking

►1. Quality of golf courses1. Quality of golf courses►2. Price of Golf package2. Price of Golf package►3. Accessibility.3. Accessibility.►4. Number of golf courses.4. Number of golf courses.►5. Quality of Accommodation.5. Quality of Accommodation.►6. Climate.6. Climate.►7. Entertainment.7. Entertainment.►8. Golf tradition.8. Golf tradition.

So – what does Colombia So – what does Colombia have?have?

► 1. Quality of Golf courses1. Quality of Golf courses 10/1010/10► 2. Price of package2. Price of package ????► 3. Accessibility3. Accessibility 5/105/10► 4. Number of Golf courses4. Number of Golf courses 6/106/10► 5. Quality of Accommodation5. Quality of Accommodation 10/1010/10► 6. Climate6. Climate 10/1010/10► 7. Entertainment7. Entertainment V. GoodV. Good► 8. Golf Tradition8. Golf Tradition 8/108/10

► PLUS - Some very rare USP’s that nobody in North PLUS - Some very rare USP’s that nobody in North America or Northern Europe has got.America or Northern Europe has got.

What I see when I look at the What I see when I look at the Golf Tourism Product in Golf Tourism Product in

Colombia.Colombia.

El Turista de Golf.El Turista de Golf.

EscociaEscocia

Golf – Escocia – August 2011Golf – Escocia – August 2011

Who is the Market?Who is the Market?

►Who do you think is your potential Golf Who do you think is your potential Golf Tourist?Tourist?

►What socio-economic Sector?What socio-economic Sector?

Golf is played by wealthy people in Colombia.Golf is played by wealthy people in Colombia.

But wealthy Colombians are not your market.But wealthy Colombians are not your market.

There are wealthy – luxury – golf tourists in There are wealthy – luxury – golf tourists in your potential markets. But most golfers in your potential markets. But most golfers in your main markets are likely to be middle your main markets are likely to be middle income. Many will be retirees.income. Many will be retirees.

► In Escocia they thought they knew their market.In Escocia they thought they knew their market.

► Really, they just expected tourists to come Really, they just expected tourists to come because it was Escocia - the home of Golf. They because it was Escocia - the home of Golf. They were lazy about their market.were lazy about their market.

► They only woke up when they realised how They only woke up when they realised how much market share they were losing to Ireland – much market share they were losing to Ireland – and also to Spain and Portugal.and also to Spain and Portugal.

► So last year they conducted the most detailed So last year they conducted the most detailed research study they have ever done on Golf research study they have ever done on Golf Tourism. They were very surprised at what they Tourism. They were very surprised at what they discovered.discovered.

IntroductionIntroduction►The objective of this research was to The objective of this research was to

create create golfer typologiesgolfer typologies, in order to , in order to help to help to target communications and target communications and marketingmarketing activities. activities.

►Golfers were segmented according to Golfers were segmented according to their their attitudesattitudes and and motivationsmotivations towards golf, as well as their towards golf, as well as their behaviour towards golfing breaks and behaviour towards golfing breaks and holidays.holidays.

►8 golfer segments8 golfer segments were created were created from this research.from this research.

Attitudes Towards GolfAttitudes Towards GolfBreaks In Scotland ResearchBreaks In Scotland Research

Golfer TypologiesGolfer TypologiesPrepared for:VisitScotlandPrepared for:VisitScotland

By Scott Porter Research & MarketingBy Scott Porter Research & Marketing

June 2006June 2006

►http://www.visitscotland.org/pdf/http://www.visitscotland.org/pdf/golfer_typologies.pdfgolfer_typologies.pdf

Colombia’s Golf (& Activity) Colombia’s Golf (& Activity) Tourism Market?Tourism Market?

► I can tell you what I think – but my I can tell you what I think – but my opinion is educated guesswork, based opinion is educated guesswork, based on my experience. on my experience.

►Colombia needs to do what they have Colombia needs to do what they have (finally) had to do in Scotland.(finally) had to do in Scotland.

►Without market research (and Without market research (and evaluation) you don’t know if you are evaluation) you don’t know if you are spending your marketing budgets well - spending your marketing budgets well - or not.or not.

Colombia’s Market PotentialColombia’s Market Potential(My Opinion)(My Opinion)

► 1. Families (Golf Plus . . .)1. Families (Golf Plus . . .)

► 2. Middle Income2. Middle Income

► 3. Retirees (Golf PLUS . . .)3. Retirees (Golf PLUS . . .)

► 4. Luxury Golfers4. Luxury Golfers

► 5. Serendipity (Golf PLUS …)5. Serendipity (Golf PLUS …)

Assets for Golf TourismAssets for Golf Tourism

1. Very high quality golf courses in Colombia. As 1. Very high quality golf courses in Colombia. As good – and better – than many, many courses good – and better – than many, many courses in the US and Canada, and in the other main in the US and Canada, and in the other main golf tourism markets.golf tourism markets.

2. Recreation & sports facilities that you will not 2. Recreation & sports facilities that you will not find in the US, Canada, Scotland, Ireland, find in the US, Canada, Scotland, Ireland, England.England.

(You will find a similar range of all-round (You will find a similar range of all-round sports facilities in Germany, Spain & Portugal sports facilities in Germany, Spain & Portugal – but they are usually inaccessible to the – but they are usually inaccessible to the tourist visitor. Very few of them are of a tourist visitor. Very few of them are of a similar standard to what you have in similar standard to what you have in Colombia.)Colombia.)

Potential LimitationsPotential Limitations

A. Shortage of A. Shortage of Direct FlightsDirect Flights from your from your main markets.main markets.

Air Canada: Toronto-BogotaAir Canada: Toronto-BogotaIberia: Madrid – BogotaIberia: Madrid – BogotaJet Blue: NY – Bogota (November 2012)Jet Blue: NY – Bogota (November 2012)KLM:KLM:Avianca:Avianca:

►B. Internal (domestic flights).B. Internal (domestic flights).

►Communication from airline to Communication from airline to passengers is not always good.passengers is not always good.

►Travel between cities in Colombia can Travel between cities in Colombia can be unnecessarily complicated.be unnecessarily complicated.

►(Tour Operators are important elements (Tour Operators are important elements in requiring good standards of service.)in requiring good standards of service.)

AdvantagesAdvantages

► 1. Your people.1. Your people.► 2. Product quality. 2. Product quality. ► 3. Product Diversity.3. Product Diversity.► 4. Cost of Golf & Recreation facilities is very 4. Cost of Golf & Recreation facilities is very

reasonable for visitors. Cost of golf club reasonable for visitors. Cost of golf club rentals AND caddy are reasonable.rentals AND caddy are reasonable.

► 5. Exotic birds, vegetation, wildlife. Excellent 5. Exotic birds, vegetation, wildlife. Excellent eco-tourism products.eco-tourism products.

► 6. Year-round Climate.6. Year-round Climate.

MARKETINGMARKETINGFOR GOLF (AND RECREATION)FOR GOLF (AND RECREATION)

►QUESTION # 1:QUESTION # 1:

►How are the potential Golf Tourists How are the potential Golf Tourists going to find out about Golf in going to find out about Golf in Colombia? Colombia?

Golf/Activity Vacation Golf/Activity Vacation ResearchResearch

►Most golf tourists do their destination Most golf tourists do their destination research on the Internet.research on the Internet.

►Therefore information must be Therefore information must be available in English, and – in time – in available in English, and – in time – in Swedish, German & French too.Swedish, German & French too.

Question 2:Question 2:

►Who makes the decisions about where Who makes the decisions about where to go if a Family is going on a to go if a Family is going on a vacation?vacation?

DECISION MAKERDECISION MAKER

►Often it is the son or the daughter.Often it is the son or the daughter.

►Father & Mother are busy. Father & Mother are busy.

►The The kidskids do the research ON-LINE. do the research ON-LINE. They They can have a major influencecan have a major influence on on where the family goes.where the family goes.

Advance Booking TimeAdvance Booking Time

►Over 50% of Golf Tourists will book 1 Over 50% of Golf Tourists will book 1 to 6 months ahead.to 6 months ahead.

►More than 25% are booked more than More than 25% are booked more than 6 months ahead. (These are usually 6 months ahead. (These are usually group bookings.)group bookings.)

Brief Profile of ConsumersBrief Profile of Consumers

► Consumers are predominantly male. The majority are middle aged (40-Consumers are predominantly male. The majority are middle aged (40-55) or retired (55+). Professional and managerial groups dominate the 55) or retired (55+). Professional and managerial groups dominate the sector. Golf tourists are likely to be members of golf clubs at home.sector. Golf tourists are likely to be members of golf clubs at home.

► United States: Golf participants are generally affluent, they have a United States: Golf participants are generally affluent, they have a higher than average annual income. 65% of American golfers earn higher than average annual income. 65% of American golfers earn over $50,000 a year. 65% of golfers are over 40 years of age and 80% over $50,000 a year. 65% of golfers are over 40 years of age and 80% are male.are male.

► United Kingdom: Golfers are mainly (78%) male. 62% are aged United Kingdom: Golfers are mainly (78%) male. 62% are aged between 35-60 and 42% are from a more affluent socio-economic between 35-60 and 42% are from a more affluent socio-economic grouping.grouping.

► Canada: Predominantly male. Average age 48 years. The Canadian Canada: Predominantly male. Average age 48 years. The Canadian consumer tends to combine golfing with business trips. Likely to be consumer tends to combine golfing with business trips. Likely to be well educated with a graduate or undergraduate degree. well educated with a graduate or undergraduate degree. The Greater The Greater Toronto Area is a key generating area.Toronto Area is a key generating area.

► France: 65% are male, although 70% of golfing tourists will travel with France: 65% are male, although 70% of golfing tourists will travel with their partner or spouse.their partner or spouse.

Some Inexpensive Marketing Some Inexpensive Marketing OpportunitiesOpportunities

Golf magazinesGolf magazines

Travel Golf.com - http://www.travelgolf.comTravel Golf.com - http://www.travelgolf.com

Travel and Leisure Golf - http://www.travelandleisure.com/tlgolfTravel and Leisure Golf - http://www.travelandleisure.com/tlgolf

Golf Today - http://www.golftoday.co.ukGolf Today - http://www.golftoday.co.uk

Broadsheet newspapersBroadsheet newspapers like the New York Times (in the US) and The Times and Daily like the New York Times (in the US) and The Times and Daily Telegraph (in the UK) are good options for marketing and distribution. The are read by Telegraph (in the UK) are good options for marketing and distribution. The are read by professionals in the right socio-economic group.professionals in the right socio-economic group.

USA Today - travel section - http://www.usatoday.com/travelUSA Today - travel section - http://www.usatoday.com/travel

New York Times - travel section - http://travel.nytimes.comNew York Times - travel section - http://travel.nytimes.com

The Times (UK) - travel section - http://travel.timesonline.co.uk/to/life_and_style/travelThe Times (UK) - travel section - http://travel.timesonline.co.uk/to/life_and_style/travel

Telegraph (UK) - travel section - http://www.telegraph.co.uk/travelTelegraph (UK) - travel section - http://www.telegraph.co.uk/travel

Faz Frankfurter Allgemeine Zeitung (Germany) - http://www.faz.netFaz Frankfurter Allgemeine Zeitung (Germany) - http://www.faz.net

Also, Direct Promotions targeted at golf clubs and their members can be effective.Also, Direct Promotions targeted at golf clubs and their members can be effective.

Social NetworksSocial Networks

The Golf SpaceThe Golf Spacehttp://www.thegolfspace.comhttp://www.thegolfspace.com

19thHole.com – Social network for golfers19thHole.com – Social network for golfershttp://www.19thhole.comhttp://www.19thhole.com

IGolf.to – Social networking portal.IGolf.to – Social networking portal.http://www.igolf.tohttp://www.igolf.to

Trade FairsTrade Fairs

National Golf ExpoNational Golf ExpoUnited StatesUnited StatesFebruaryFebruaryhttp://www.paragonexpo.com/213.htmlhttp://www.paragonexpo.com/213.html

The Vancouver Golf & Travel ShowThe Vancouver Golf & Travel ShowCanadaCanadaFebruaryFebruaryhttp://www.vancouvergolfshow.comhttp://www.vancouvergolfshow.com

PGA of AmericaPGA of Americahttp://www.pga.comhttp://www.pga.com

International Association of Golf Tour OperatorsInternational Association of Golf Tour Operatorshttp://www.iagto.comhttp://www.iagto.com

Organisations/Institutions in Organisations/Institutions in the Caribbeanthe Caribbean

Caribbean Golf Association (CGA)Caribbean Golf Association (CGA)

http://cgagolfnet.comhttp://cgagolfnet.com

Other regional sub-organisations exist - such as the Other regional sub-organisations exist - such as the TTGA (Trinidad and Tobago Golf Association)TTGA (Trinidad and Tobago Golf Association)

http://www.trinidadandtobagogolfassociation.comhttp://www.trinidadandtobagogolfassociation.com

WebsiteWebsite

►A Single Portal Website is A Single Portal Website is essential for Colombia’s Golf & essential for Colombia’s Golf & Activity Tourism Product and all Activity Tourism Product and all its supporting components its supporting components (accommodation, transportation, (accommodation, transportation, restaurants & food services, sports restaurants & food services, sports stores, social activities, etc.)stores, social activities, etc.)

►There are some good examples of There are some good examples of effective designs available. effective designs available.

Follow - upFollow - up

► Repeat business is a lot easier than new Repeat business is a lot easier than new business.business.

► The little things are important to ensure that The little things are important to ensure that you get repeat business.you get repeat business.

► The follow-up – maybe 2-3 times a year to a The follow-up – maybe 2-3 times a year to a previous guest (by email). A gentle message to previous guest (by email). A gentle message to say that you are thinking of them. (To go out say that you are thinking of them. (To go out during the planning ‘window’.)during the planning ‘window’.)

► If I get a message like that from a golf club I If I get a message like that from a golf club I will very likely play there again.will very likely play there again.

►Most travelers actually like to stay in familiar Most travelers actually like to stay in familiar surroundings when they ravel to distant places.surroundings when they ravel to distant places.

Tour OperatorsTour Operators

►Essential to Golf/Activity/Eco Tourism Essential to Golf/Activity/Eco Tourism in Colombia.in Colombia.

►Tour Operators provide interpretation Tour Operators provide interpretation for social, cultural and linguistic needs. for social, cultural and linguistic needs. They help to establish a ‘comfort zone’ They help to establish a ‘comfort zone’ for tourists.for tourists.

PartnershipsPartnerships

►Essential for a young industry like Golf Essential for a young industry like Golf Tourism in Colombia.Tourism in Colombia.

►The further away you spend your The further away you spend your marketing money, the more it costs marketing money, the more it costs and the less effective it becomes.and the less effective it becomes.

►Good Partners can make the Good Partners can make the marketing money go much further.marketing money go much further.

How do Partnerships How do Partnerships Work?Work?

►For the purposes of Golf Tourism, For the purposes of Golf Tourism, marketing partnerships can be either:marketing partnerships can be either:

►Incentive-based.Incentive-based. Commissioned or Commissioned or salaried.salaried.

►Reciprocal.Reciprocal. What can I give you to What can I give you to balance what I need from you?balance what I need from you?

How do you find good How do you find good Partners?Partners?

► You know the story: You know the story: You get a partner and everything is fine for a while. You get a partner and everything is fine for a while. Then the partner slacks off and nothing more happens. Then the partner slacks off and nothing more happens. So we blame the partner. So we blame the partner. ButBut the hand that points the gun the hand that points the gun

has three fingers that point back at us.has three fingers that point back at us.

► The fact is, there are lots of companies out there who want to The fact is, there are lots of companies out there who want to partner with you BUT partner with you BUT very fewvery few who will be the RIGHT partner who will be the RIGHT partner for you.for you.

► Rule # 1:Rule # 1: Horses for courses.Horses for courses. Make sure that the Make sure that the core core strengthsstrengths of your partner corresponds with the areas where of your partner corresponds with the areas where you have need. you have need.

► Often that will be in the same areas where you have core Often that will be in the same areas where you have core strength in your own country/area of operation.strength in your own country/area of operation.

►The right The right partner(s) must share a partner(s) must share a visionvision with you. with you.

►Their objectives have to be compatible Their objectives have to be compatible with yours.with yours.

►Sounds obvious? So why are those Sounds obvious? So why are those simple facts often ignored?simple facts often ignored?

►To be To be successful a partnership MUST successful a partnership MUST share a share a Strategy. Strategy.

►That does not come by itself. That does not come by itself. ►An effective strategy needs work An effective strategy needs work

from all the partners in an from all the partners in an enterprise. enterprise.

► It takes time, research, intelligence It takes time, research, intelligence and hard, focused work.and hard, focused work.

So: So: Simple Rule # 2:Simple Rule # 2:

►Partnerships take timePartnerships take time and a lot of and a lot of hard work. hard work.

►They don’t just happen because you They don’t just happen because you signed an agreement or a contract. signed an agreement or a contract.

►Partnerships have to be built. This Partnerships have to be built. This takes time. It is like developing a takes time. It is like developing a friendship. And the core ingredient of a friendship. And the core ingredient of a friendship is trust. It takes time to friendship is trust. It takes time to develop trustdevelop trust

Rule # 3:Rule # 3: CommunicationCommunication

►Must be regular and honest.Must be regular and honest.► Communication is absolutely critical to a Communication is absolutely critical to a

successful partnership.successful partnership.► Regular strategy meetings are essential. Regular strategy meetings are essential.

Can be done via teleconferencing. (Small Can be done via teleconferencing. (Small operators can use Skype.)operators can use Skype.)

► These are part of a regular These are part of a regular monitoring and monitoring and evaluationevaluation process process

► Partners need to set reasonable Partners need to set reasonable performance goals that they can agree on. performance goals that they can agree on. And then And then monitormonitor progress, and progress, and evaluateevaluate results.results.

Monitoring and evaluationMonitoring and evaluation

► Key elements of any successful partnership. Key elements of any successful partnership.

► Without Without MONITORINGMONITORING you do not have an you do not have an accurate idea of your performance. accurate idea of your performance.

► Without Without EVALUATIONEVALUATION you cannot improve your you cannot improve your product or adapt it to changing circumstances.product or adapt it to changing circumstances.

► In a partnership it is important to do this from In a partnership it is important to do this from the very beginningthe very beginning, so that questions about the , so that questions about the outcome of the partnership (outcome of the partnership (ANDAND the money and the money and time that has been spent on it) can be answered - time that has been spent on it) can be answered - AND the AND the added valueadded value of the partnership’s work of the partnership’s work can be made visible. can be made visible.

►Questions about performance will Questions about performance will arise not only from outside, but arise not only from outside, but also from inside the partnership.also from inside the partnership.

►Partners need to demonstrate Partners need to demonstrate where and how they are where and how they are successfulsuccessful – and if they are not, – and if they are not, they need to indicate how their they need to indicate how their strategy is to be changed.strategy is to be changed.

How do you find the Right How do you find the Right Partner?Partner?

1. Some basic questions for you both:1. Some basic questions for you both:► What is the aim of the partnership? Does it make sense?What is the aim of the partnership? Does it make sense?► What are the partnership's specific goals and objectives?What are the partnership's specific goals and objectives?► What can the partners achieve working together rather than What can the partners achieve working together rather than

separately?separately?► Which organizations—& types of organizations—can you most Which organizations—& types of organizations—can you most

usefully work with?usefully work with?► What are the measures of success?What are the measures of success?► How will the partners work together?How will the partners work together?► How will information be shared? (Procedures and Practices.)How will information be shared? (Procedures and Practices.)► How will the partnership be funded initially and over the long-How will the partnership be funded initially and over the long-

term? (This may be obvious, but it is an important part of the term? (This may be obvious, but it is an important part of the process.)process.)

► What is the timescale? Different timelines must be reconciled. What is the timescale? Different timelines must be reconciled. (E.g. Government may work on 3 to 5-year plans. Private sector (E.g. Government may work on 3 to 5-year plans. Private sector and civil society participants may work on different time horizons.and civil society participants may work on different time horizons.

► Where will the partnership focus its efforts, both initially and over Where will the partnership focus its efforts, both initially and over the long-term?the long-term?

Some basic questions to ask Some basic questions to ask the potential partner:the potential partner:

► Are there any areas where you need help?Are there any areas where you need help?► What are your needs? What are your needs? ► What kinds of assets could you bring to help us in What kinds of assets could you bring to help us in

what we are trying to do? what we are trying to do? ► What are your strengths and weaknesses? What are your strengths and weaknesses? ► How are you perceived in your field, community or How are you perceived in your field, community or

country? country? ► How would you improve your own How would you improve your own

relationship/image with the community? relationship/image with the community? ► If you could change something about your company If you could change something about your company

what would it be?what would it be?► If I could show you a way to address the needs you If I could show you a way to address the needs you

mention, would you be interested?mention, would you be interested?

Different types/levels of Different types/levels of partnerships partnerships

► Appropriate partners will be dependent on the size, Appropriate partners will be dependent on the size, reach and mandate of an organisation.reach and mandate of an organisation.

► Obviously organizations likeObviously organizations like

ProexportProexport Hotel ChainsHotel Chains Small hotelsSmall hotels Tour OperatorsTour Operators Golf ClubsGolf Clubs

will each attract different kinds of partners.will each attract different kinds of partners.

Examples of Potential Examples of Potential Partners for Golf AND Partners for Golf AND

Activity Tourism to ColombiaActivity Tourism to Colombia

1. Small Group Tour Operators1. Small Group Tour Operators (Intrepid [Australia – but (Intrepid [Australia – but worldwide]; GAP [Canada}; Abercrombie & Kent; TAUCK; worldwide]; GAP [Canada}; Abercrombie & Kent; TAUCK; Imaginative Traveller [UK].Imaginative Traveller [UK].

2. Adventure Tour Operators.2. Adventure Tour Operators. They must be relevant to the They must be relevant to the market segments you are targeting. (Adventures Abroad; market segments you are targeting. (Adventures Abroad; Overseas Adventure Travel [US]; The Adventure Company Overseas Adventure Travel [US]; The Adventure Company [UK])[UK])

3. Companies that specialize in 3. Companies that specialize in Website—Direct Package Website—Direct Package Sales. THIS IS ESSENTIAL.Sales. THIS IS ESSENTIAL.

4. 4. SomeSome Travel Agent networks, groups & chains. Travel Agent networks, groups & chains. (The (The Travel Network [Canada]; MyTravel [UK])Travel Network [Canada]; MyTravel [UK])

Other Important International Other Important International Golf Tour OperatorsGolf Tour Operators

► Golf Holidays - Golf Holidays - United States (San Diego)United States (San Diego)http://www.golfholidays-online.comhttp://www.golfholidays-online.com

► Golfbreaks.com - Golfbreaks.com - United KingdomUnited Kingdomhttp://www.golfbreaks.comhttp://www.golfbreaks.com

► 4Golf.com (UK)4Golf.com (UK)http://www.4golf.comhttp://www.4golf.com

The INTA Group. It has several subsidiary companies including The INTA Group. It has several subsidiary companies including BillGoff Holidays, Teetimesanywhere.com, Longshot Golf and BillGoff Holidays, Teetimesanywhere.com, Longshot Golf and Jack High Holidays. This group is the UK's largest golf travel Jack High Holidays. This group is the UK's largest golf travel specialist, with over 25 years travel experience.specialist, with over 25 years travel experience.

► Direct Golf Holidays (Direct Golf Holidays (Spain)Spain)http://www.directgolfholidays.comhttp://www.directgolfholidays.comEmail: info@directgolfholidays.comEmail: info@directgolfholidays.com

Partners for Bigger Partners for Bigger OrganisationsOrganisations

Airlines:Airlines: Air Canada, KLM, British Airways, Jet Air Canada, KLM, British Airways, Jet Blue, United Airlines, American Airlines, Blue, United Airlines, American Airlines, Thomas Cook, Air Transat, Avianca.Thomas Cook, Air Transat, Avianca.

Travel Agent chainsTravel Agent chains – Marlin, UK High Street – Marlin, UK High Street chains.chains.

MICE Travel Planners & Operators.MICE Travel Planners & Operators.

Organizations like the American Assoc. of Organizations like the American Assoc. of Travel Agents (ASTA)Travel Agents (ASTA)