Seminar 1c vinehoo (vinitaly)
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DIGITAL MEDIA TECHNOLOGY & WINE SERIES
E-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL OF CHINA (Vinehoo)
#vinitaly2013 @vinitalytour
@steviekim222
Janet Wang, Head of International Business Development, Tmall (Alibaba Group)
Naran Andreyev, CEO, M1nt Cellars Jared Liu, Founder/CEO of YesMyWine Alvin Huang, Founder of Vinehoo
Vinehoo
Top Wine Social Media +Flash Sales Platform
Alvin Huang
Founder and CEO
2013-04-08 Verona
Vinehoo 葡萄酒社区
© 2008 Sina公司版权所有Vinehoo 葡萄酒新媒体5
Who I am
5
黄 少 鹤
Huang Shaohe (Alvin)
Founder and CEO vinehoo.com
Drink Less !
Vinehoo 葡萄酒社区
© 2008 Sina公司版权所有Vinehoo 葡萄酒新媒体6
Who we are
6
Wine Video
Social Network Service(SNS)
Member Management
Special Column
Wine-Searcher
Buying Guild
Wine Region and Winery
info.
Social Flash Sale
Business Platform
Wine EVENT
Training
text
Tasting Note Management
Personal e-cellar management
Connect the consumers and Wine maker/sales platform
text
Wine Guild in China
Developing
Top wine forum in China Certified Business Partner Program
Global Wine Region Information
2000+ Regions and Wineries
Tasting Event Management
Learning Platform (Developing)
Wine Forum News
Vinehoo 葡萄酒社区
© 2008 Sina公司版权所有
China Based World Class Wine Media
Headquarter
Major Event
EN PRIMEUR Burgundy 2013EN PRIMEUR Bordeaux 2013Vinitaly 2013Prowein 2013Australia Wine Forum 2013California Harvest 2013China Wine Blind Tasting Competition
Publication
V50 RecommendationUSA Wine GuildAustralia Wine Guild
Partnership
Michel_BettaneLiv-exDecanterTasted Magazine
Data
UV 10,000/day
Vinehoo 葡萄酒社区
© 2008 Sina公司版权所有Vinehoo 葡萄酒新媒体8
Wine E-Commerce in China
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PlatformYihaodian.comSuning.comDangdang.com
Vertical B2C
Innovative Approach
Winenice.comWine9.comM1NTcellar.com
Vinehoo 葡萄酒社区
© 2008 Sina公司版权所有Vinehoo 葡萄酒新媒体9
Different Approach to sell high quality wine
9
1. Group Blind Tasting 2. Selection
Key Point: C2B
Vinehoo 葡萄酒社区
© 2008 Sina公司版权所有
Flash Sale Data
2010 2012 2013 Forecast
2014 forecast
Income 0.3M 2M 5M 10M
Monthly Repeat purchase rate
inventory cycle
Per customer transaction
Total Members
65% + 3 days 35 Euro+ 5000+Marketing Expense
Employee Refund Rate Breakage
rate
Average Discount
0 6 <0.1% 30% off +
Low Gross profit rateLow CostLow Profile
High ReputationHigh efficiencyHigh Visibility
High Growth and healthy business model
Vinehoo 葡萄酒社区
© 2008 Sina公司版权所有Vinehoo 葡萄酒新媒体11
Value to both consumers and business Partner
11
Vinehoo 葡萄酒社区
© 2008 Sina公司版权所有Vinehoo 葡萄酒新媒体12
Successful Story
Vinehoo