Sem marketing 101 v6

MaximilianoINC.com Maximiliano Lopez

IntroductionWho is Maximiliano Lopez?

Internet Introduction & Evolution

SEO SEM PPC ExplainedOnline Marketing OBAMA Style

What an Optimised Site Looks Like

Different Styles of Websites = Different SEMSEM & SEO Strategies

BLACK HAT – ITS YOUR SITE

What you can do TODAY!Useful Links & Education

Conclusion & Questions


Total Internet Users User Growth 2000-2008 1,581,571,589 338.1%

Australia Internet Usage Statistics:

15,300,000 Internet users as of Dec.2007 74.3% of the population

According to ITU.

United States of America Internet Usage Statistics:220,141,969 Internet users as of June.2008 72.5% of the populationAccording to Nielsen/NetRatings.

Beginning of Internet

http://www.migueltodaro.com/book/internet_timeline.html

Marketing = Online & Offline Marketing of your Entity.Website, TV Commercials, Blogs, Business Cards, Emails, Magazines,

Social Networks, Advertising, Banners, Presentations, etc. Purpose to create awareness of your business value proposition.

SEM = Search Engine MarketingThe big picture of you online presence includes Social Networks, Blogs, Video, Link Building.

Purpose to create a funnel affect of qualified traffic to your website/business. While increasing the centre focused website optimization.

SEO = Search Engine OptimizationOptimization of the actual site website. Keywords, Relevant Content, Image Optimization, Links,

Landing pages, Pre-Determined Direction, Site Map. Purpose to get a high level of qualified traffic from search engines and other relevant SEM strategies to take a predetermined action.

PPC = Pay Per ClickWhen you pay to advertise on Google and pay for each click through ideally to take a

predetermined action. A professional PPC campaign would have a landing page. The landing page would have a focus and quantitative cost analysis associated per successful result.

SEO/SEM Terminology

Keywords – Word(s) Phrase(s) a person types into a search boxSitemap – A web page that lists pages of the website

Landing Page – A page a visitor arrives when clicking through a siteLong Tail – Niche longer keyword focus for search enginesLink Popularity – Incoming link from high quality websites

Top Fold – A term traditionally used to describe top part of newspaperURL – Domain Name

Spider – Automated search of websites that follow one link to another gathering data used rank content, index, keywords, phrases etc

Blog - Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily.

V-Blog – As above via video.

.

OBAMA EVERYWHERE

Facebook MySpace YouTube

Flickr Digg

Twitter Eventful

Linkedin Eons Iphone

Blog SecondLife

XboX Email

YouBama BarackTVMiGenteAsianAve

GleeBlack PlanetFaith Base

eBay

To have a significant result in SEO/SEMYou must have a foundation built for SEO/SEM


Section Page

= 3 FoldsSub

Sections >>>

= 19


Product Pages

= 11 Folds

Tiger Direct buys Bricks & Mortar CompUSA Jan 2008


Difference Between an Optimized Based Website andA Website where Optimization is an after thought.


www.restorationhardware.com 2006 $122,366,00 In Sales

http://www.restorationhardware.com/

Steps to create a Website with an SEO Foundation

Know your customer Know your business is it a B2B, B2C or B2G Build a Team SEO, Developer, Marketing

Proper Planning Prevents Piss Poor Performance Design website for usability and with a purpose.

Sell Product, Build Leads, Pulling Sales


Research Industry you are in and competition US, UK & Australia

Create a Keyword List See what the best website in the world are doing

Create an Appropriate URL Build website with landing pages, Section Pages,

Sub-Section Pages. Think of ways to create unique quality content.

Product Page must have a call to action. Site Map (Google Friendly)


Google Search of the term Jewelry Box as individual words brings up 31,600,000 matches in (0.41 seconds) 5th September 2007

The top 20 ranked websites are as follows when A Google search of the words Jewelry Box are used.

A list of the 100 has been provided in ExcelPlease note the parent company NovelBox.com is ranked

number 79 on a Google search engine listing. Performed 5th September 2007

After reviewing some of the top 100 websites from the Google Search.The following websites were selected based on a 3 second first impression review.

Everyjewelrybox.com Jewelryboxes123.com Jewelryboxes.com

Fortunoff.com Jewelryboxesontheweb.com Fantasyjewelrybox.com.com

SomeLinks

Black Hat SEO

Their are no short cuts to get a great page ranking the

fundamentals are a SEO based website with high quality

unique content and associated SEM

strategies.

Everything else you will get banned from

Search Engines

Google tells you what you need to do to SEO your site what and how creative you get

within those barriers is dependent on you and your team. Think Obama.

SEO/SEM is the responsibility of Marketing

Google – ‘Google Webmaster SEO’ http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291


What can you do today.

A blog is the most powerful SEO tool and Spider initiator. Every website must have a BLOG.

www.blogger.comwww.wordpress.com

Start writing about your business with focus on keywords use images keep it brief and interesting.


TigerDirect.com 6 July 2000

We all start somewhere yet as Australians we have the added advantage to have a look at what the competition is doing in the US and the UK.

All industries and keywords in Australia a free game.

As the likes of Harvey Norman founder Gerry Harvey’spronouncement that online retailing is a “dead end”. Yet days after making his statement, Harvey Norman ranked top of Google’s retail searches in 2008.

Bad for him, Good for me


Useful Links.

www.seo-dictionary.comwww.seobook.com

http://tools.seobook.com – Free 7 Day SEO coursewww.alexa.com

www.wordtracker.com

Books – AMAZON SEARCH RELATED BOOKS

4 Hour Work Week – Timothy FerrisThe Long Tail – Chris Anderson

Get To The Top on Google – David Viney

Maximiliano Lopez

email – [email protected]

MaximilianoINC.com

Sem marketing 101 v6

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