Hogarth Worldwide

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Who we are

Anna Bernacka Romina FranceschinaTranscreation Head of Transcreation

Account Manager and Languages

What we do

We are a international marketing implementation company: we helpour clients deliver powerful, locally-relevant marketing and advertisingacross all media and all platforms.

We do so through production workflows that integrate best-in-classprocesses, talent management, technology and terminology solutionsand optimise quality, reach, and efficiency.

Hogarth’s Language Department provides services such as:§ Translation§ Transcreation§ Cultural Insight§ SEO/SEM§ Social Media Management

Transcreation Account Managers at Hogarth - What do we do?

Text control

Review and QC testing;Native speaker proofreads the text in layout

Text Control

Semi-automated production reassembles elements; artworker checks layout

Translation Management System

Post-processing / production

Reconvert to original file format

1. Translation2. Proofreading3. QC

Adaptation

Convert original file to translatable file format and leverage Translation Memory

Pre-processingMaster files

Multiple formats

The ideal project

Reality…

Risk Management: The Brief

Risk Management – Source Text

Risk Management – Client Amends

Advice/Suggestions

Incorporating project management workshops lead by professionals (planning, lining up resources, compiling timelines)Incorporating risk management workshops, introducing real-life scenarios (prioritising, time management) Introducing problem-solving case studies/activitiesOffering opportunities for volunteering work/internships