SELLING .UK DOMAINS · 2017. 3. 8. · story encouraging them to pre-order .uks. Depending on what...
Transcript of SELLING .UK DOMAINS · 2017. 3. 8. · story encouraging them to pre-order .uks. Depending on what...
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SELLING .UK DOMAINS
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Background to .uk domains
Background to .uk domains
What is .uk?.uk is the latest addition to Nominet’s series of United Kingdom domain
extensions, sitting alongside .co.uk, .org.uk, and the rest of the .uk family.
The official launch date for .uk domains is 10 June 2014 but your existing .co.
uk customers can pre-order their .uk with guaranteed success through Heart
Internet whenever they like before this date.
Key dates and definitionsLaunch date: 08:00hrs on 10 June 2014
The reservation period for existing customers who already have a .co.uk, .org.uk,
.me.uk, .net.uk, .ltd.uk or .plc.uk runs up until 07:59hrs on 10 June 2019.
Domains registered before 23.59hrs on 28 October will have rights to the
equivalent new .uk domain, provided there was no other corresponding .co.uk,
.org.uk, .me.uk, .ltd.uk, .plc.uk or .net.uk registered.
All .co.uk domains registered after 28 October 2013 and before the new .uk
domains are launched will also have rights to the .uk equivalent, as long as there
is no clash with any existing domains in the following situations:
Where there are two or more domains with the same website name, the .co.uk
will be offered the .uk equivalent. Where there is no .co.uk, the .org.uk will be
offered the new .uk equivalent. Where there is no .co.uk or .org.uk the .me.uk
will be offered the new .uk equivalent.
Proud to be .uk
The release of the .uk domain name is the biggest change to the .uk domain
since it began, opening up choice and huge opportunities for UK website owners.
The .uk extension is concise and puts the focus on the company’s brand name to
create a great first impression. This domain also provides a new space for online
businesses to develop their identity and success and showcase these changes to
their online community.
This guide will provide you with all the information you need to know about .uks
as well as a range of ideas and tips to help you sell them to your clients.
Proud to be .uk
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Right to reserveNominet has defined certain rules for .uk domains to dictate who is entitled to
them across a range of circumstances:
• New registrations of .co.uk domains made before 08:00hrs on 10 June
2014 (provided that no other equivalent .org.uk, .me.uk, .net.uk, ltd.uk or
.plc.uk exists) will get the rights to the new .uk domain.
• After launch on 10 June 2014 any new registrations within the .uk family (e.g.
in .co.uk, .org.uk etc.) no longer get automatic rights to register the new .uk
domain. So these new .uk domains become available for anyone to register.
• Anyone wanting a new .uk domain, where there are no existing domains
with rights, will simply be able to register the new .uk domain.
This advanced is available if either you or your customers want to find out who
has first rights for particular domains.
Extra information• Domains must be continuously registered to retain the rights to the new .uk
- however, if a .co.uk with rights is not renewed between now and 10 June
2014, then it re-gains the right if it is re-registered prior to 10 June 2014.
• If a user has the right to register a new .uk domain then that right will move
with the domain, if the user transfers their domain to another person, as
long as it remains continuously registered.
• All rights to new .uk domains will cease if an existing domain is not renewed.
For more information on .uk domains, take a look at the official .uk launch
website.
Background to .uk domains Key .uk selling points
Key .uk selling points
.uk domains offer a fantastic range of benefits for website owners targeting a UK
audience:
Build a foundation of trust Domains with the .uk extension are not only respected globally, but are the
preferred choice of web users from England, Northern Ireland, Scotland and
Wales, helping users to create a great first impression with visitors from these
regions.
Snappy and concise.uk is the shortest extension possible; it’s faster for smartphone and tablet users
to type. This also gives the domain a punchy feel, puts a strong focus on the
brand name and makes it highly memorable for users, increasing the chances
for website owners to receive more traffic.
Compliments existing registrations If a user already has a .co.uk, .me.uk, .org.uk, .or even .com, .net or .org domain
name, a .uk sits perfectly with them and provides flexibility in terms of extra
websites, URL shorteners, or redirects.
Protect personal or company names Registering a .uk version of an existing domain name allows users to stay
in control of their personal or company name, ensuring that squatters and
competitors don’t take advantage or trade on that name.
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Key .uk selling points .uk marketing ideas
Target the UK
A .uk domain helps website owners to strengthen their position and space in the
UK market and for UK visitors whilst enjoying the authority that comes with using
UK search engines.
Highly diverseWhether you’re launching a business or personal website, a .uk domain name is
always a great option. This also means that if your business or project changes
direction, your .uk will still be relevant.
To find out more about our .uk domain names, take a look at our dedicated
domain extension page.
.uk marketing ideas
.uk is a great domain to market to your customers and here are some fantastic
ideas that you can use to raise awareness and let your customers know why they
should buy a .uk domain.
Update your websiteWhen you start selling .uk domains, you want to be sure that your site has been
updated to reflect this, so it’s best to do a quick audit to check what design, copy
and messaging on your site will need an update to avoid confusion and hassle
for your visitors. For example, if you have a pricing table listing domains that you
already offer, make sure that you add an instance for .uk domains before you
start selling them.
You could also design a banner about .uk domains for your homepage or related
product pages to create even more awareness that you’re selling them.
Create a dedicated .uk pageBuild a product page dedicated to information about .uk domains to take
advantage of search engine rankings for .uk domain searches. It’s best to set this
up sooner rather than later so you can get in before the competition to push
yourself towards the top of search results for your targeted keywords.
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.uk marketing ideas .uk marketing ideas
Send a stand-alone email
Sending a stand-alone email to your customers is a highly effective way to draw
attention to the fact that you’re selling .uk domains. Use this email to summarise
the features and benefits of the domain and, if you’ve written a blog post or
chosen to create a dedicated page for .uk domains on your site, provide a link
to these pages so your customers can find out more. If you have a sales phone
number or email address, you could also put this in at the end of the email so
your customers can contact you directly if they have questions about buying a
.uk from you.
To increase the chances of your email being opened, craft an effective subject
line for it. Use a verb for the first word and make sure that the subject is
compelling and concise. Examples of these subject lines could include ‘Pre-order
your .uk now’, ‘Get your perfect .uk’ or ‘Buy your .uk today’.
An intriguing image is also important to encourage people to read the email so
make sure you include one that’s high quality and clearly communicates the
message that your customers can now pre-order .uks from you.
For more tips on writing effective emails, read our blog post that lists 14 articles
to improve your email marketing.
Put a story in your newsletter
If you send out a weekly or monthly newsletter to your customers, include a
story encouraging them to pre-order .uks. Depending on what other content
you’re planning to put into your newsletter, give your story about .uks a
prominent position as the first or one of the first stories to increase the chances
that it will be seen and read.
If you’ve also chosen to write a blog post about .uks or if you’ve dedicated a page
of your site to this domain, be sure to link to these pages at the end of the story
to allow users to find out more information about how the domain can provide
value for them.
Write a blog postIf you have a blog or news feed, writing a blog post can be a really effective way
to tell your customers about .uk domains.
Let them know how you’re pricing .uks and give them all the information about
buying with you and the domain itself that they’ll need to buy with confidence.
For example, let them know about the key dates within the .uk domain’s release
and the rules regarding rights to .uks listed in the previous section of this guide.
Be sure to communicate the benefits their new domain will bring them as well to
further convince them that a .uk will be valuable for them; you can use the ones
we’ve listed previously in this guide under ‘Key .uk selling points’ for inspiration.
Give your post an eye-catching, high quality image that clearly communicates the
post’s message to get people to click through and, once you’ve published your
blog, be sure to share it across your social media channels to spread the word
even more.
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.uk marketing ideas Heart Internet domain names
If you want to repeatedly raise awareness that you’re selling .uks, you could write
a series of blog posts that focus on different aspects of the .uk domain in more
depth. If any of your customers have asked questions about .uk domains you
could write a blog that provides a detailed reply for them and anyone else who
might have wondered about that issue, you could write list-based posts relating
to domains or the UK, interview people about the release of the domain and
create a post that rounds up these different blogs in your series.
Update your social media imageryYou could update your social media imagery to show your followers and friends
that they can now buy .uk domains from you. It’s best to keep the imagery on
your social media channels simple by keeping your copy and/or messaging
concise and using a clean image that stands out.
Run a competitionEveryone loves having the opportunity to win something, so why not put
together a competition about .uks to get people interested in them? Examples of
competitions you could run include entering people into a prize draw if they buy
a .uk or ask a UK-related multiple choice question and give a prize at random to
one of the people who answered correctly. You can promote your competition
on your site, through your blog, by email, on social media or all of these together;
it’s up to you.
Heart Internet domain name
• Domain Privacy – Keep personal details – such as names and addresses -
private in WHOIS look ups.
• Great value anytime renewals – We don’t inflate renewal prices or place
restrictions on when users can renew domains or how long for, making life
easier for our customers.
• One-click Google Apps – Forget about lengthy instructions and installation,
and set up Google Mail, Talk, Calendar, Docs and other Google applications
for .uk domain names directly from within our control panel.
• Simple redirects – Forward domains to other URLs straight from our
control panel – no hosting required.
• Free Heart Internet transfers – It’s free to move domains between Heart
Internet accounts.
• Complete DNS tools – Change name servers and configure DNS records
easily from our control panel. All A, AAAA, CNAME and MX records can be
altered, and users can also create SPF and SRV records.
For more information about .uk domain names, check out our dedicated domain
extension page.
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