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New World of OTT Opportunities: Selling Premium Content with Subscription Billing Services

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

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New World of OTT Opportunities: Selling Premium Content with Subscription Billing Services

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

“How do you rise above to achieve your goals?” was a question that resonated with our

audience and speakers alike at a recent series of networking events hosted by Ooyala and

Vindicia. The answers that came up were simple, but can be easily overlooked.

Focus on creating and sustaining direct-to-consumer relationships. Relationships are

critical to sustaining, growing and monetizing business. In the past relationships were

largely based on hyper-local, face-to-face interactions, but now they include various types

of interactions from multiple global channels. Adrian Drury, Ovum Principal, was straight to

the point in saying, “Bring your linear business and your online business together. It’s time

to act.”

3 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

Utilize available data to know how to act. Data offers the ability to personalize products

and services for individual customers. The power of analytics can improve existing

relationships, which extends the average customer lifetime value (ACLV), and indicates

where the best possibilities lie for creating new relationships (resulting in a higher

acquisition rate).

Be prepared and be agile. Kris Nagel, Senior Vice President at Vindicia, pointed out that

the time to market was two years in the 1990s, but now it’s only a few months. So you

don’t have to wait for long to see results. Make sure that multiple “go-to-market” strategies

are in play. Be flexible in your offering so that you can react quickly to market demand.

Consider your options for pricing and monetization. Drury pointed out that being dynamic

about pricing and monetization strategies is critical and that, “content will be dynamically

priced depending on context.” It’s important to consider the whole customer experience to

maximize monetization.

Lastly, do not forget about mobility strategies must be deployed across the mobile

spectrum. Jay Fulcher, Ooyala CEO, asked, “Can you effectively reach customers on

phones and tablets?” The answer has to be yes as demand continues to increase for

content on the go.

4 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

Vindicia and Ooyala partner to provide integrated and streamlined billing solutions for

premium content. Our solutions help businesses monetize their efforts and maximize their

bottom line. Try our Revenue Uplift Estimator to see how our solutions can increase your

revenue by up to 30%.

Visit our Blog for more information.

About the Author: Bryta Schulz

Bryta joined Vindicia in 2013 and serves as Senior Vice

President of Marketing. She is responsible for building brand

awareness, creating go-to-market strategy and promotion, and

driving growth. With over a decade of executive level marketing,

product management and PR experience, Bryta has led

marketing teams in enterprise technology and SaaS companies.

Her experience includes heading product marketing at GoGrid,

PGP, RSA and Symantec and business development and

product management positions at Xcert, Thales, and

Persistence Software. Bryta holds a MA in Translation from the

Johannes Gutenberg University Mainz and an MBA from the

University of Reutlingen.

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Thank You

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.