selling c in the africe

HIVHuman Immunodeficiency Virus

English Presentation

Department of Business AdministrationSenior Year

Jackie Sujae Jeong

AfRiCa

Main Subject : Marketing

ellingCondomsIn The

S

CONTENTS

01

03 Solution

02

Analysis of the situation

Problem Analysis

Democratic Republic of Congo

Western Europe But, 300 miles of paved roads

Analysis of the Situation

http://www.religiouslyremapped.info/others/fulldocument.pdf


In the past 10 years, five million people have died due to a war in the east.In the past 10 years, five million people have died due to a war in the east.

“ 한국 - 콩고민주공화국 , 핏빛 내전의 땅에 ‘구릿빛’ 재생 숨결” , 《한겨레신문사》 , 2007 년 9 월 20 일 .


War is not the only reason that life is difficult in the DRC.


Donor Agencies provide condoms at Low or No cost.

1.3%Adult

930,000 76mil-lion

< HIV Prevalance >

Estimated number of people in the world living with HIV/AIDS in 2008.


Customers don't buy the branded versions. They like the generics.

CASE

Use condoms for contraception

3%

Their main messages are wrong.

Problem Analysis

Fear

Financing

Fidelity

Problem Analysis

Who is thinking about just before they go get a condom?

What is it that you think about just before you get a condom?

SEX

They understand this. Their marketing is slightly different.

The imagery is sure.

SolutionThe private companies

Some brands are aspirational, and certainly the packaging is incredibly provocative

Solution

Politicians donors cliniciansPhilanthropies aid agencies

Non-governmental organizationsDevelopment institutions

Charities governments funders

Understanding who is the audience

Unfortunately, the audience tends to be people that aren't even in the coun-try they're working in.

We need to think about the customer,

the people whose behavior needs to change.

Solution

Lesson

Who is your customer ?

What are the messages ?

That are going to get them to change their behavior. It might just save their lives.

Thank you

Stanford Medicine » School of Medicine » Stanford Global HealthAmy Lockwood Deputy Director

selling c in the africe

Business

Transcript of selling c in the africe