Spring 2014 - Is this the time to sell my Frederick Md Home?
SELL MY HOME
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Transcript of SELL MY HOME
HOME SALE STRATEGY
Strategies for Selling Your Home
1. The Power of Branding
2. Merchandising
3. Promotion
4. Networking
5. Competitive Pricing
6. Negotiating & Closing
1. The Power of Branding
40,000,000monthly readers
1 in 5 homeowners1 in 6 adults
1 in 4 women
Nearly
The Power of a Brand
Consumers associate quality with the brand
2. Merchandising
Curb Appeal
Staging
Interior Condition
Access
Elements of Merchandising
Curb Appeal
Many buyers will immediately eliminate a property from consideration based on its drive-by appearance
Keep the lawn manicured
Clear walkways
Trim and maintain landscaping
Rake leaves
Elements of Merchandising
Staging and Interior Condition
“The way you live in your house and the way you sell your house are two different things”
Remove clutter
Put extra furniture in storage
Organize closets and cabinets
Depersonalize décor
For more staging ideas visit bhgrealestate.com/views/video
Elements of Merchandising
Be Ready to Show
Provide easy access Be flexible for
showings Prospective buyers
feel more comfortable if the seller isn’t home
Keep your home neat
3. Promotion
We will promote your home both online and offline to potential buyers and other agents
Online PromotionWhere The Consumers Are!
With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home
BHG Drives Traffic to Your Home
Once a home search is conducted on bhgrealestate.com, buyers are directed to our company’s website
providing all MLS listings available in the area…
Driving More Traffic to Your Home
www.bhg.com7 million visitors each month have the ability to get to your listing in just two clicks when they visit this site
Helping You Get The Word Out
Advertising
Direct Mail
Flyers
Exclusive Access toMeredith Customers
100million+peoplein Meredith’s subscriber database
The Power of Yard Signs
most commonly used information source
The
3rd
In 2012, we consistently displayed 36% more yard signs across Houston than the next highest broker.
The Power of Open Houses
advertised online & offlineOpen Houses
Mobilizing Local Agents
In 2011, 87% of all buyers used a real estate agent as a source of information in the purchase of their home. We will mobilize the local agents to show your home:
Entering it in the MLS
Holding Broker Open Houses
Emailing Just Listed notices
Posting on social media sites
Distributing flyers
We will also target agents who are known to workthis area in case they have buyers ready to go!
4. Networking & Reach
We have a large sphere of influence and a worldwide network of agents behind us.
Your buyer could be anywhere in the world
5. Pricing Your Home
Factors affecting home value
1. Location, size, condition and amenities of the house
2. Local market conditions
3. Recently sold properties
Pricing Your Home
Reviewing the market
Recent SalesTo show what buyers have been willing to pay for a home like yours. This carries the most weight in pricing your home.
Current Homes on MarketTo show what buyers will be viewing – your competition. This is important in how we position your home in the market.
6. Negotiation & Closing
When we have an interested buyer who makes an offer, that is when our agents put their market expertise to work.
6. Negotiation & Closing
They will interact with others to manage the package including:
Other agents involved
Attorneys
Property inspectors
Insurance agents
Mortgage representatives
When we have negotiated and executed a contract with all terms and conditions agreed upon, then our agents will make sure every detail is handled correctly and in the necessary time frame.
Our Commitment to You
Our commitment is to provide a real estate experience that will achieve the highest possible price for your home, in a time frame that meets your needs and with the least inconvenience to you.
If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns cannot be satisfied, Better Homes and Gardens Real Estate Gary Greene will release you from the listing.
Better Homes and Gardens Real Estate Gary Greene
Our Company began in Houston in 1963 with one
office and was started by Gary Greene. We blossomed
into 20 offices across Houston under the ownership of
partners Marilyn Eiland and Mark Woodroof. They
are actively engaged in day-to-day operations.
Years in Operation: 50
Number of Agents: 850
Accomplishments: Placed first in 2012 Houston
Business Journal Book of Lists for total transactions
and dollar volume sold.
THANK YOU