My Marketing Plan To Sell Your Home

My Marketing Plan to Sell Your HomeCathyann Cusimano, Realtor

Virtuous Real EstateDRE# 01411651

Goals:Sell Your Property for The Best Possible PriceMinimize Your Stress and InconvenienceProtect Your Interest and Help You to Avoid PitfallsSell Your Property Quickly, Yet Minimize Sacrifices

Cathyann Cusimano| Virtuous Real Estate| 408-472-6091 | www.southbayrealtypro.com | DRE# 01411651

Get to Know Each Other Your Selling Situation

Why are you deciding to sell now?Do you have to or want to sell?Are you looking to buy another home?What are you looking for in an agent?


Market AnalysisI will prepare a free personal comprehensive market analysis for your home to help establish the most effective asking price for your property.


Preparing Your HomeThe Goal – Get your Home in Top Condition To Command Top Price

See Your Home Like a BuyerDeclutter and Depersonalize“Stage” With What You Have


InspectionsIf you are able to (especially for an as-is sale), it is good to eliminate inspection surprises as well as to have the information available for prospective buyers:

Property InspectionTermite InspectionRoof Inspection


“For Sale” SignThe “For Sale” sign creates a great deal of buyer interest.

A flyer box added to our sign provides passers by a quick look at important home features and contact information. This helps keep you from losing potential buyers who just happened to be driving in your neighborhood.


Lock BoxA Supra electronic lock box provide state-of-the-art security while ensuring that your home is accessible to agents to show to their buyers. The electronic lock box allows me to find out who accessed your home. Statistics show that using a lock box increases the number of buyer showings by 40%.


Multiple Listing ServiceThe multiple listing service or MLS is a database, which provides a thorough, detailed, descriptive, and complete description of your property; making it available to several thousand agents in Santa Clara County. Included in your MLS listing are photos, maps, tax information, Open House, videos, and showing instructions. This information is automatically sent to public Internet sites.


Custom-Made BrochuresA full color brochure emphasizes all the important features of your home.Brochures provide a reminder of the great impression that your home made in comparison to other listings that buyers looked at on the same day.When placed in a flyer box, the brochures help provide interest to spontaneous buyers passing by.


Information BinderI will provide a binder to be left in your home that will answer most buyer questions about your home, local schools, inspections and other information that the buyer needs to make their decision.


Office AdvertisingYour listing will be included in all office advertising including, newspapers and internet advertising.

Electronic Flyers – Full color brochures sent to agents active in your area.


Open HouseBroker Tour – I will hold your home open for all agents in your area to preview. This creates broker interest, and reminds them of a possible match for their client. Broker comments will be reported back to you.Open House – I will hold your home open to the public to attract prospective buyers. Your open house will be advertised on the MLS, my website, Craigslist and with physical signs.


Southbayrealtypro.comYour home is added to the featured listings page of southbayrealtpro.com

The “buyer match” feature of this site allows me to refer your home to all agents with buyers looking for a home that matches your features.


Southbayrealtypro.comConstant advertising to social media sites like Facebook, Twitter, Linkedin and Youtube provides links to potential buyers.

Once again, Buyers get to see pictures, disclosures, school information, virtual tours and videos of your property.


VideoYes, I video advertise!Many potential buyers have been turned off by misleading photos and professional virtual tours.Video allows potential buyers to “walk” through your home.The average person spends about 15 minutes/day looking at YouTube. It is the 2nd most used search engine.Uploaded videos are easy to link to in social networking, which allows others to share with their friends.Cathyann Cusimano| Virtuous Real Estate| 408-472-6091 | www.southbayrealtypro.com | DRE# 01411651

Follow UpInform you of new properties that come on the market that may have an impact on the sale of your home.Follow up with agents that have shown your property to prospective clients in order to obtain buyer feedback.You will receive regular emailed reports detailing actions taken or needed, feedback on showings, and changes in market conditions that could affect the sale of your home.


Let’s Get it Sold!I look forward to working with you to get your home

sold.Contact me directly at 408-472-6091

To get started immediately


My Marketing Plan To Sell Your Home

Real Estate

Transcript of My Marketing Plan To Sell Your Home