Sell at the right rate to increase your revenue
-
Upload
availpro -
Category
Technology
-
view
704 -
download
3
description
Transcript of Sell at the right rate to increase your revenue
![Page 1: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/1.jpg)
8 Simple rules to optimize your RevPAR
![Page 2: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/2.jpg)
8 Simple rules to optimize your RevPAR
The right customers
At the right time
At the right price
A
B
C
28 Simple rules to optimize your RevPAR
![Page 3: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/3.jpg)
The right customersA
1
3
Segment your customer types
Build your CRM and recommendations
2 Give your customers what they want/need
38 Simple rules to optimize your RevPAR
![Page 4: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/4.jpg)
4
Segment your customer types
Trip purpose
Business Leisure
contractIndividuals
Groups
occasional regular occasional reco
contract occasional
Trip
mod
e1
local foreign
8 Simple rules to optimize your RevPAR
![Page 5: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/5.jpg)
5
Give your customers what they want / need
Tourism Business
RatesEarly Booking rateNon refundable
Flexible rate
ExtrasBottle of champagneFlowers
Airport transferBreakfast
Channels
2
8 Simple rules to optimize your RevPAR
![Page 6: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/6.jpg)
6
Build your CRM and recommendations
Cross and Upsell
Comments and ratings
Recommendations
3
8 Simple rules to optimize your RevPAR
Geographies
![Page 7: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/7.jpg)
Your engine shows up on YOUR hotel page on Tripadvisor
When the user clicks on « Show
Prices », your Booking Engine
appears in the list.
Available also for
Your booking engine directly on TripAdvisor3
![Page 8: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/8.jpg)
And your Web booking engine opens up in a pop upThus allowing a 0% booking
The 3 first results show up in a pop up
Your site’s Booking Engine
My hotel.com
![Page 9: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/9.jpg)
• Qualified visitors : the user has chosen your hotel at a date where there is availability.
• The visitors can now book direct• No distributor fee, but a Pay Per Click model
• You can measure your ROI easily in your single extranet:– Number of clicks– Number of visits per website– Number of bookings made
per website– Total Cost of click /revenue
booked
9
Why place your booking engine on it?3
![Page 10: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/10.jpg)
10
Grab the potential of Facebook3
8 Simple rules to optimize your RevPAR
![Page 11: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/11.jpg)
11
Availpro Facebook Engine
Customisable Facebook page: picture and text
Rates available only to fans
Recommendation engine for your fans
Improved booking experience for your clients
100% integrated in Facebook
The most advanced Facebook engine on the market!
500 hotels already use it worldwide
3
8 Simple rules to optimize your RevPAR
![Page 12: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/12.jpg)
12
Testimonial
For YTD 2012, it represents 14,85 % of the online sales!
1 Fan 130 friends*
*http://www.facebook.com/press/info.php?statistics
Generate Revenue commission free3
1,000 Fans 130,000 friends
Recommendation Revenue
![Page 13: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/13.jpg)
13
30th March, Facebook moves to Timeline
8 Simple rules to optimize your RevPAR
![Page 14: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/14.jpg)
At the right timeB
4
5
Anticipating events & special days
14
Different channels for different segments 6
Managing event dates
8 Simple rules to optimize your RevPAR
![Page 15: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/15.jpg)
15
Anticipating events & special days
Use the excel reports for advanced analysis
4
8 Simple rules to optimize your RevPAR
![Page 16: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/16.jpg)
16
Managing event dates
Use restrictions to optimise events
Tues Wed Thurs Tues Wed Thurs
6
8 Simple rules to optimize your RevPAR
![Page 17: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/17.jpg)
17
Managing event dates
With Availpro, all restrictions are available and adjustable for each day
Minimum stay Maximum stay Closed to arrival Maximum sales price
6
8 Simple rules to optimize your RevPAR
![Page 18: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/18.jpg)
18
Different channels for different segments 5
NEW
NEW
NEW
8 Simple rules to optimize your RevPAR
NEW
NEW
![Page 19: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/19.jpg)
At the right pricec
7
8
Manage your many rates
Watch your market (and your parity)
198 Simple rules to optimize your RevPAR
![Page 20: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/20.jpg)
20
Use reports to analyse sales and segments
A report by price / channel gives an overview over different periods effective key
Manage your many rates7
8 Simple rules to optimize your RevPAR
![Page 21: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/21.jpg)
Manage your many rates
• For one day event, you want to change the price of all rates and all room types on all channels
With Availpro, it is possible in 1 click!
21
7
8 Simple rules to optimize your RevPAR
![Page 22: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/22.jpg)
• The different rates are calculated automatically from the BAR
• The prices of the various rooms are automatically calculated from the double room
• Rates are updated automatically and in real time on all channels.
22
Manage your many rates7
8 Simple rules to optimize your RevPAR
![Page 23: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/23.jpg)
23
Watch your market (and your parity)
A clear and simple vision:
Price of my main competitors
My position in relation to my competitors
My sales and availability
My rate parity and that of my competitors
8
8 Simple rules to optimize your RevPAR
![Page 24: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/24.jpg)
24
Watch your market (and your parity)8
8 Simple rules to optimize your RevPAR
![Page 25: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/25.jpg)
25
Watch your market (and your parity)8
8 Simple rules to optimize your RevPAR
![Page 26: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/26.jpg)
26
8 Watch your market (and your parity)
8 Simple rules to optimize your RevPAR
![Page 27: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/27.jpg)
Revenue Management with Availpro
27
Centralised management of distributionPrice change – 1 clickComplete management of all types of restrictionsRate Screening simple, integratedReport complete sales and export
Availpro is the ideal tool for a Revenue Manager to scrutinize the key figures of
his/her hotel and competition.
8 Simple rules to optimize your RevPAR
![Page 28: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/28.jpg)
Our account managers in the UK
288 Simple rules to optimize your RevPAR
Olga Hadjiloizou
In charge of helping our existing clients
Richard Oliver
At the disposal of our future clients in order to study their needs
They are here at your disposal.
![Page 29: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/29.jpg)
Who we work with (a sample)
29
![Page 30: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/30.jpg)
We hope we’ll have the pleasure to see you again
308 Simple rules to optimize your RevPAR
We regularly organize or appear in public events:
- York road trip (End of April): Availpro meets face to face with the hoteliers
- London Boutique Hotel Summit (21-22 May): Sponsor and Speaker
- Edinburgh road trip (June): Availpro meets face to face with the hoteliers
- London Independent Hotel 12 Exhibition (16-17 October): Exhibitor and Speaker
![Page 31: Sell at the right rate to increase your revenue](https://reader035.fdocuments.us/reader035/viewer/2022081518/546ccebcb4af9f932c8b510a/html5/thumbnails/31.jpg)
Thank your for your attention!Any questions or remarks?
I remain at your disposal after this conference…
Jennifer Frederiksen Directrice des ventes
[email protected] 01 58 62 58 15
31