INCREASE REVENUE… NO CASH OUTLAY
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Transcript of INCREASE REVENUE… NO CASH OUTLAY
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INCREASE REVENUE…NO CASH OUTLAY
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A Few of IPN’s 200 Clients…
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We specialize in…
Incentive programsAdvertiser value-added incentiveVISA Card programsNews and Sports Watch & winsStation logo merchandise Incentive & Sports travel
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Most Major broadcast groups…
Tribune Sinclair Raycom Meredith Granite Liberty
Hearst-Argyle Nexstar Lin TV McGraw-Hill Belo Scripps-Howard
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Some goals and ideas…
Quarterly local revenue program Watch & Wins 2011 Football program Sales rewards program Hot deals –rev share Reloadable card program
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Win $150-250,000
News watch & win! Turn key Sponsor driven
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Scratch off cards at sponsor locations…
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Show contests for stations… Show Trips Retail tie-ins Watch & Wins
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We’ve done for fast fooders…
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What are Football Throw Outs?
Station goes to a high school football game and throws out mini-footballs to the audience. Usually the team cheerleaders want to do the throwing!
Footballs feature your sponsor and the station’s logos.
A crew shoots the action and a “Congratulations Winner” spot is created.
“Springfield Chevrolet and KYOU congratulate Springfield High on their win against McKinley High”
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How it works…
Create new business with an advertiser with sponsored promo/spots featuring local football game excitement and winners
Great for Auto Dealers, Fast Food or any local community sponsor
Spots can be :15 or :20 promos or :15 elements with :15 advertiser content
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Creates fun and excitement at the game & makes a great spot for advertiser…
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Some of our station’s sponsorship successes… KERO-closed-Pepsi Fast Trip & Touchdown
Sports as sponsors WTAJ-closed-Fiore Auto (Toyota, Audi,VW
Dealership) KOLD-Closed Jack in the Box & Wing-Stop
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SPORTS PROMOTIONS VIP Trips News watch & wins
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Monthly VISA , Gas and Gift card program for stations. Use the time you have… Long form P.I. Reloadable option
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“Shop Local” discount cards and gift cards…
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Thank you…
Pat Pattison-626-429-3296