Self-Publishing Boot Camp Presentation
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Self-Publishing Boot CampCarla King
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http://selfpubbootcamp.com/
Why Publish?
Set expectations.
Will my book...
Create income?
Contribute to career?
Personal satisfaction?
How to Write a Book Proposal
by Michael Larsen
3rd Edition
Business Plan in a Day
by Rhonda Abrams
2nd Edition
Chapter 1
Reality Check
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What is platform?
Consistent branding
Start: NOW
Website, blog, social media
Contribute to community
- Easy, cheap, fun marketing & publicity
ASK: Where are my readers?
Platform Development is #1
Chapter 2
http://www.amazon.com/dp/1884956823?tag=booklovers03-20&camp=0&creative=0&linkCode=as1&creativeASIN=1884956823&adid=0WBT4WZRTFT8H2K89Q45&http://www.amazon.com/dp/1884956823?tag=booklovers03-20&camp=0&creative=0&linkCode=as1&creativeASIN=1884956823&adid=0WBT4WZRTFT8H2K89Q45&http://selfpubbootcamp.com/http://selfpubbootcamp.com/ -
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Editing is #1, too
Writing groups or peer groups
Conceptual editing Copyediting / line editing
Proofreading
Finding editors and proofreaders
Chapter 4
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Design is also #1
Book cover - digital and print
Interior - digital and printstatic vs reflowable Tools - DIY w/MS Word
InDesign/Quark, Photoshop, Illustrator Hiring designers
Chapter 5
http://www.1shoppingcart.com/app/?af=1253164http://www.1shoppingcart.com/app/?af=1253164http://carlaking.com/http://carlaking.com/http://carlaking.com/http://wildwritingwomen.com/http://wildwritingwomen.com/http://wildwritingwomen.com/http://selfpubbootcamp.com/http://selfpubbootcamp.com/ -
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Scribd
Smashwords
Amazon (CreateSpace, DTP, Kindle)
Bookstores- Want Your Self-Published Book in Stores? Weigh the Options
Direct - website, back-of-room sales
Sales Channels
Chapter 9
20%
20% + 30% if aggregated and purchased through other online store:
30% +
55-65%
0%
Non-exclusive
You can use anyand all of these
channels
and others
http://to.pbs.org/bTwFbwhttp://to.pbs.org/bTwFbwhttp://to.pbs.org/bTwFbwhttp://to.pbs.org/bTwFbwhttp://selfpubbootcamp.com/http://selfpubbootcamp.com/ -
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Bowker:Control Your ISBN
1. You buy block of 10 ISBN numberse Pitfalls of Using Self-Publishing Book Packages
2. Insert metadata for SEOA Self-Publisher's Guide to Metadata for Books
3. Price your book
4.
en buy your bar code (for print)5. Lifecycle - notify when out-of-print
or 2nd edition available
Chapter 6
http://www.pbs.org/mediashift/2010/03/the-pitfalls-of-using-self-publishing-book-packages084.htmlhttp://www.pbs.org/mediashift/2010/10/a-self-publishers-guide-to-metadata-for-books285.htmlhttp://www.pbs.org/mediashift/2010/10/a-self-publishers-guide-to-metadata-for-books285.htmlhttp://www.pbs.org/mediashift/2010/03/the-pitfalls-of-using-self-publishing-book-packages084.htmlhttp://www.pbs.org/mediashift/2010/03/the-pitfalls-of-using-self-publishing-book-packages084.htmlhttp://selfpubbootcamp.com/http://selfpubbootcamp.com/http://selfpubbootcamp.com/ -
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Curators: Your new best friends
Targeted / vertical markets in genre or industry
Vetted!
Bloggers, reviewers
Social network community
Reader rating systems Catalogs - books, supplies, gear, gifts . . .
Micropublishing
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6 Get your book into the systemBuy your own Bowker ISBNs, barcodes, to control your metadata
7 Format e-book versions and printHow for format for digital, printing
on-demand, short run, and offset
8 Sell your bookSelling on the web, direct, in catalogs,back-of-room, and packaging books
9 Distribute e-book & print formatsFormatting and distribution toe-tailers and brick & mortar
10 Never stop marketing
10 Steps to Self-Publishing Success
1 Set your mission and goals
Get a reality check on your personaland professional expectations
2 Develop your platformSocial media, forums, communities
online and off.
3 Take care of businessBudgets and business activities
4 Finish writing and editing
Writing groups, outsourcing to editorsand proofreaders for quality book
5 DesignStandards for ebooks and print,
finding a designer for quality book
http://SelfPubBootCamp.com
http://selfpubbootcamp.com/http://selfpubbootcamp.com/http://selfpubbootcamp.com/http://selfpubbootcamp.com/