Segmintation
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Transcript of Segmintation
Segmentation Matrix
Segmentation Matrix
How to create a segmentation Matrix ? 1- Find a place with punch of people.2- Categorize people into different groups. 3- Create one set of questions that can be asked to all groups. 4- Questions must be designed to be answered only with numbers. 5- Place answers in the matrix.
Segmentation Matrix
Dolores parkSegmentation Matrix
Segmentation Matrixcategories
1-People come with Dog:
2-People come with Kids:
3-People come with Bicycle:
4-People come to read:
5-People come to sunbathe :
Segmentation MatrixSet of questions
Q1 How many hours you spend in the park when you come?
Q2 Scale from 1 to 5 how much you like the park?
Q3 How many times you come in a week?
Q4 Scale from 1 to 5, do you like to come with people ?
Q5 Scale from 1 to 5 how much you enjoy your time in the park?
Q6 How many pictures you take while you in the park ?
Q7 Scale from 1 to 5 how much you like to do activities in the park?
Segmentation Matrix
come with Dog:
come with Kids:
come with Bicycle:
come to read:
come to sunbathe :
Q1 Q2 Q3 Q4 Q5 Q6 Q7
2
2
2.5
2.5
2
5
3
5
4
4
1
.5
1
1.5
2
2
4
3.5
2.5
2.5
4
3.5
5
4.5
5
4
1
1
1.5
1
3
1
2
1
1.5