Segmentation & remarketing in Google Analytics
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Segmentation & remarketing in Google Analytics Inspiration Day @daangoor
description
Discover a set of advanced segments for relevant and contextual data filtering & as input for remarketing scenarios
Transcript of Segmentation & remarketing in Google Analytics
Segmentation & remarketing in Google Analytics
Inspiration Day
@daangoor
Let’s cut to the chase
Segmentation
Segmenteren = slice & dice
Steeds actiegericht & contextueel
Segmentation
Filtermogelijkheden in Google Analytics
– Profielfilter
– Rapportfilter
– Widget filter
– Geavanceerd segment
Segment selector framework
Segment selector framework
Segment selector framework
Segment selector framework
Segment selector framework
Segment selector framework
Segment selector framework
Segment selector framework
Segment selector framework
Segment selector framework
Put your money where your mouth is
Must-have segments #10
Engaged traffic
https://www.google.com/analytics/web/template?uid=TUszC3ubTKO3EpRHTI7CHw
Must-have segments #10
Engaged traffic
https://www.google.com/analytics/web/template?uid=TUszC3ubTKO3EpRHTI7CHw
Must-have segments #9
Social traffic
https://www.google.com/analytics/web/template?uid=NL2JCBZiSHy4irURT6JqjQ
Must-have segments #9
Social traffic
https://www.google.com/analytics/web/template?uid=NL2JCBZiSHy4irURT6JqjQ
Must-have segments #8
Non bouncing social traffic
https://www.google.com/analytics/web/template?uid=lHADmiNISHSYek7hb66u6A
Must-have segments #8
Non bouncing social traffic
https://www.google.com/analytics/web/template?uid=lHADmiNISHSYek7hb66u6A
Must-have segments #7
(not provided) organic traffic
https://www.google.com/analytics/web/template?uid=OCWNI9UFTUymzBAvCH_swA
Must-have segments #7
(not provided) organic traffic
https://www.google.com/analytics/web/template?uid=OCWNI9UFTUymzBAvCH_swA
Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q
Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q
Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q
Must-have segments #5
Paid generic terms (excluding brand)
https://www.google.com/analytics/web/template?uid=ym6QA_sDTuq9VMPIlFkjPg
Must-have segments #5
Paid generic terms (excluding brand)
https://www.google.com/analytics/web/template?uid=ym6QA_sDTuq9VMPIlFkjPg
Must-have segments #4
Top ad slot
https://www.google.com/analytics/web/template?uid=AjcVWt_xTsGxP75l86RdaQ
Must-have segments #4
Top ad slot
https://www.google.com/analytics/web/template?uid=AjcVWt_xTsGxP75l86RdaQ
Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg
Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg
Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg
Must-have segments #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=jy63vsPJSAe3g-CitoVYfA
Must-have segments #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=jy63vsPJSAe3g-CitoVYfA
Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA
Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA
Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA
Let’s dive a little deeper
Segmentation flow
Discovery Understanding Action Loyalty
Segmentation flow
Discovery Understanding Action Loyalty
Seekers Diggers Buyers Amplifiers
Segmentation flow
Discovery Understanding Action Loyalty
Seekers Diggers Buyers Amplifiers
LOCATOR pages FAQ pages PROMO pages BLOG pages
Segmentation flow
Discovery Understanding Action Loyalty
Seekers Diggers Buyers Amplifiers
.*(winkels).* .*(faq).* .*(acties).* .*(blog).*
Segmentation flow
Segmentation flow
Content segmentation
Content segmentation
Content segmentation
Content segmentation
Segmented page value
Channel segmentation
Channel segmentation
Segmented conversion value
Segmented conversion value
Segmented conversion value
Segmented conversion value
Segmented conversion value
We know where you live
Remarketing concept
Prospect
Remarketing concept
Prospect Your site
Remarketing concept
Prospect Your site Track prospect
Remarketing concept
Prospect Your site Track prospect Prospect leaves
Remarketing concept
Prospect Your site Track prospect Prospect leaves Your ads
Remarketing concept
Prospect Your site Track prospect Prospect leaves Your ads
Prospect returns to your site
Remarketing segments in GA
Remarketing segments in GA
Remarketing segments in GA
Remarketing segments in GA
Remarketing segments in GA
Remarketing segments in GA
Remarketing segments in GA
Remarketing segments in GA
Remarketing segments in GA
Remarketing segments in AdWords
Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
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Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
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Contact us 24/7 with your questions!
Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
Use this coupon in one of our shops!
Contact us 24/7 with your questions!
Get a discount with this promo code!
Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
Use this coupon in one of our shops!
Contact us 24/7 with your questions!
Get a discount with this promo code!
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Must-have target audiences #5
Engaged traffic
https://www.google.com/analytics/web/template?uid=dKYrbx3iSTyl-pCx2FL_nw
Must-have target audiences #4
Non-bouncing social traffic
https://www.google.com/analytics/web/template?uid=ZESJGHMHT9OyBMiNda7zKg
Must-have target audiences #3
Off business hours
https://www.google.com/analytics/web/template?uid=HRef-GFXSfWiovYcmyolRA
Must-have target audiences #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=a3riryEXRXafyeZufbOpIA
Must-have target audiences #1
Vette vis
https://www.google.com/analytics/web/template?uid=iV4cIlnGRt-LXy5LO0BU2A
Remarketing tips
ALGEMEEN– Wees steeds relevant en to-the-point
– Geef een positieve gebruikerservaring
TECHNOLOGIE– Ga bedachtzaam om met timing en frequency
– Test om te weten wat werkt voor uw publiek
INHOUD– Stem uw boodschap zoveel mogelijk af op uw
doelgroep en uw aanbod
What did we learn today?
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
Questions? Shoot!
