ACTIONABLE AUDIENCE13 QUOTES ON BUILDING AN

FROM “THE CONTENT CODE”

Hi. I’m Mark Schaefer. Author. Teacher. Marketing consultant. And creator of the {grow} blog.

As part of my new book The Content Code, 13 experts provided their advice on building an actionable audience.

In the book, I define an actionable audience as your "Alpha Audience" -- the

elite members that share your content. They are the bedrock of your business!

Here’s what our experts had to say…

“AIM FOR ALLIES,

CEO of Owner Media Group-CHRIS BROGANNOT FANS.”

“I try not to have fans. I seek allies. Fans are great insofar as they spend money or something, but allies advance the cause. Once people understand how I can help them, they tend to stick around.”

“Don’t take the Author of Reinventing You and Standing Out

party line.” -Dorie Clark

“In everything I write, I try to find the part that’s most fascinating and unique, and that’s often not the party line, but instead the mistakes and the aftermath and how we grow from them. This honesty builds trust and audience bonds.”

“establish a communion of equals.”

President of the Sales Lion-Marcus sheridan

“As a content creator, it’s not your goal to sound smart. Rather, the goal is communion. Whatever you say allows your audience to nod their heads and say ‘I get it. I see.’ ”

“establish a common

dream.” Digital Evangelist & Author

-Guy Kawasaki

“Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”

“Connect the Community.”

Arment Dietrich CEO-Gini Dietrich

“If you spend time online talking to the people who influence purchase decisions, you can provide the foundation for your community. And, when you do it this way, it becomes more than engagement.”

“DON’T PUBLISH

-SCOTT STRATTEN

WHEN YOU ‘SHOULD’.”

Author & President of UnMarketing

“Not even once have I, or you, shared another brand’s content because it was ‘Tuesday at 2 p.m.’. People share emotions. When you evoke that, people react.”

“ABOVE ALL, BE INTERESTING.”

Best-selling author of The New Rules of Marketing & PR-David Meerman Scott

“In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Instead, create something interesting for your audience.”

“BE REAL.” Health & Wellness Writer

-JOYCE CHERRIER

“Making my content as personal and applicable to life as possible makes my core audience feel more like old friends who I live and grow with, and I believe that’s a key element for any brand. ”

“CONNECT

CEO of TopRank Marketing

CONTENT, PEOPLE,

-LEE ODDENAND CONFERENCES.”

“I try to get involved as deeply as I can in conferences I attend, even creating unique content for and about these events. I want to create a positive, intelligent, and creative experience for the people who are involved. The content moves but it also strengthens connections with people I meet.”

“Speak to

Author of Marketing: A Love Story

ONE person.” -bernadette jiwa

“Before I sit down to write I think about one person. This practice helps me to understand that I must always respect their time, never take their attention for granted, and always try to provide value.”

“BUILD THE SMALLEST AUDIENCE

-SETH GODINMarketing author, speaker, & entrepreneur

POSSIBLE.”

“Aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.”

“NEVER TAKE THE AUDIENCE-ANN HANDLEYFOR GRANTED.”

Author of Everyone Writes & Marketing Profs Chief Content Officer

“Publishing is a privelege and should not be squandered. I started my career in print journalism. And that sensibility from my journalism school days of ‘No one has to read this,’ continues to influence and inform what I publish to this day.”

And, finally, my advice…

“Give them

Author of The Content Code-Mark W. Schaefer

Everything.”

“This is what I have to do to earn an audience. This is what is required in a noisy, competitive world. I have to give my audience everything.

And so do you.“

I hope you’re inspired to build your Alpha Audience.

The great news is you don’t have to do it alone.

I wrote my new book for you!

Learn how to ignite your content, your

marketing, and your business with

The Content Code.

AVAILABLE NOW!

CLICK HERE!

SAY HELLO ONLINE!Content

@markwschaefer

Design @sarahsmason