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Secret Formula for Email Marketing Success - Gold Coast SWAP
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Adam Franklin, Bluewire Media •6 Mistakes to avoid •The Formula •Hypoxi case study Secret Formula for Email Marketing Success
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This is the presentation Adam Franklin gave to Gold Coast SWAP on Thursday 4th March, 2010.
Transcript of Secret Formula for Email Marketing Success - Gold Coast SWAP
Adam Franklin, Bluewire Media
•6 Mistakes to avoid •The Formula•Hypoxi case study
Secret Formula for
Email Marketing Success
Adam Franklin
Bluewire Media – Brisbane web design – Marketing Manager
@Franklin_Adam
It could be that the purpose of your life is only to serve as a warning to others!
Fibbing
‘Me’ copy
Image only
Broken
Neglected Subject
Test, test, test…!
Part 1- Killer Subjects
1 week later…
Killer Subject Line
= Email Marketing Success!
Part 2 – People
Interviews
Popular
Photos
‘10 year old’ English
Killer Subject Line+ People
= Email Marketing Success!
Part 3 – Participation
Pet of the week
Listen
Surveys
Reports
Conversation
Killer Subject Line+ People + Participation
= Email Marketing Success!
Part 4 - Promotion
Killer Subject Line+ People + Participation + Promotion
= Email Marketing Success!
Part 5: Social Media
Stand Up
Follow
Tweet
Update fans
Share
Share
Killer Subject Line+ People + Participation + PromotionX Social Media= Email Marketing Success!
Expert advice
Subject
Success Story
Guess the bum
Guess the bum
HINT: Which Australian icon famously had a costume malfunction on the catwalk?
1st 50 people
Social Media
Q & A
Enjoy yourself!
Bonus• Secret Formula Report• Today’s slides
www.BluewireMedia.com.au/SWAP
Adam Franklin - Bluewire Media
www.BluewireMedia.com.au
@Franklin_Adam
BluewireMedia
BluewireMedia
LinkedIn.com/in/AdamFranklin
