SEASON TICKET RENEWALS AND PLAYOFF INFORMATION GUIDE

First and foremost, I want to thank you for being such a vital part of the LA Kings. From my days as a player to my current role in the LA Kings front office I have always held a deep connection with LA Kings fans. I am appreciative of your constant support, it continues to fuel my pride and passion for this great game and organization.

For the past three seasons, Dean Lombardi and his staff have taken a strategic and meticulous approach to building this team. Patience has certainly been required for our fans, but I think it is evident that the next step for the LA Kings will be significant. Coming out of the 2009 All Star break, the LA Kings were the youngest team in the NHL and despite that fact, this passionate team has made great strides in becoming a playoff contender. In addition, the emergence of first-year players Drew Doughty, Oscar Moller, Wayne Simmonds, Jonathan Quick and Kyle Quincey has clearly strengthened the core of talent led by Anze Kopitar, Dustin Brown, Alexander Frolov, Jack Johnson and Patrick O’Sullivan. These are your LA Kings of the future and I believe that future is right before our eyes.

Enclosed, please find your 2009 Stanley Cup Playoff and 2009-10 Season Ticket Renewal Information.

Your renewal for next season comes with many benefits and incentives; most notably we have decided to freeze Season Ticket Membership prices for the 2009-10 Season. Also, if you place your deposit by April 1, 2009, should the team qualify for the post-season, all 2008-09 pricing will remain the same for all four potential rounds. In addition, you won’t be charged for playoffs until we officially clinch a playoff spot.

Your renewal can be accomplished with a deposit of 5% by April 1, 2009 and you have a choice of three convenient payment plans. Please note, our Automatic Monthly Payment Plan will begin in June as usual, and we have extended the option an additional month, so you can now pay for your Season Ticket Membership over a total of 10 interest free installments as opposed to 8 installments in previous years.

You will notice three renewal options to choose from: •RenewLAKings2009-10SeasonTicketMembershipand2009PlayoffTicketsTogether •RenewLAKings2009-10SeasonTicketMembershipOnly •PurchaseLAKings2009StanleyCupPlayoffTicketsOnly

To renew now, please read through the enclosed information to understand your options. The full benefits package for Season Ticket Members has been customized and enhanced, so you’ll want to examine them carefully.

If you have any questions, please contact your personal Season Ticket Service Executive at 1.888.KINGS.LA, or email us at royalservice@lakings.com.

Once again, my deepest appreciation for your continued pride and passion as a valued member of the team.

Sincerely,

Luc Robitaille President, Business OperationsLos Angeles Kings Hockey Club

“This is the best time I’ve ever had in coaching, and I started as an assistant in 1982. There are a lot of good, young guys on our team. It’s a

great dressing room and has great chemistry.”

- Terry Murray, Head Coach, Los Angeles Kings - February 10, 2009

“We have one of the loudest buildings in the league. Our fans know their hockey and they know what they’re cheering for… we love our fans and we play for them.”

- Drew Doughty

“It means a lot to have the fans’ support. The energy in the building drives us to play hard.”

- Patrick O’Sullivan

“It’s huge to have that support here in Los Angeles… it definitely gets us going and it’s definitely a factor.”

- Matt Greene

RENEW ONLINE AT LAKINGS.COM/seasontix

You’re a motivating force that makes the team proud.

Being a dedicated team memBer has its rewards.

Royal Benefits •StanleyCupPlayoffticketpriority •Significantsavingsoverindividualgameticketprices •NEW - Option to purchase extra individual tickets in advance of the public

– at your Season Ticket Member price •Flexibleinterest-freepaymentplans •10%discountattheTEAMLAstore •OpportunitytopurchaseadvanceticketstoselectspecialeventsatSTAPLESCenter,

Home Depot Center, LA LIVE and more •OptiontopurchaseSTAPLESCenterpre-paidparking •ComplimentaryLAKingsYearbook

Royal Service Programs •AccesstoapersonalSeasonTicketServiceExecutivewhoissupported

by our dedicated team of service specialists •AccesstoLAKINGS.COM/seasontix – A dedicated web site for Team Members,

like you, to access your tickets and accounts online as well as renew your tickets, make payments, edit your account information, email your tickets to yourself and/or friends and family, sell your tickets on TicketExchange and submit questions and provide feedback – all online!

•ExclusiveSeasonTicket“MembersOnly”lineatSTAPLESCenterWillCall window and at TEAM LA

•Invitationtotheannual“Select-A-Seat”event(dateTBD)whereyouhave the opportunity to upgrade your seats or add additional season tickets

•Abilitytoexchangeyourunusedseasonticketsforfuturegames •UseoftheRoyalConciergeProgram–Haveyourbirthdayoranniversarymessage

displayed on the Diamond Vision screen, have merchandise delivered to your guests in their seats, and more

•KingsCAREDonationProgram–Youcandonateticketsforgamesthatyouareunable to attend to the Kings CARE Foundation

•NEW - TicketUpgrades–Upgradeyourseats3timesperseasontothebestavailable seatsinSTAPLESCenter(subjecttoavailabilityandonlyavailableongamenights; maximum4seatspercoupon)

•NEW - Split Season Ticket Services – This program matches you with other LA Kings fans who are looking to share season tickets

Royal Treatment •YouwillreceiveinvitationstoexclusiveTeamMembereventsincludingMeetthePlayersParty,

State of the Franchise, private practices, conference calls with the front office and more •ParticipateinSeasonTicketMemberoftheGame–Everygame,wehonoronelong-term

Season Ticket Member with a complimentary dinner for two, personalized gifts, amid-game“spotlight”andmore

•Youhavetheopportunitytotakeadvantageofpre-gametoursofSTAPLESCenter •Youwillreceiveinvitationstoparticipateinexcitingpre-gameactivitiesatSTAPLESCenter,

including, photos on the ice, shots on goal, youth and adult skating clinics and more •YouwillbeabletoearnevenmorerewardsthroughourRoyalReferralprogram–Referafriend

for Season Ticket Membership and receive gifts such as free tickets and TEAM LA gift certificates

Choose one of the following:

Corporate Rewards Package •AccesstoSanManuelClub3timesperyear,4peopleeachtime •Complimentaryinvitationto1stLAKingsBusinessAllianceNetworking

Meeting(DateTBD) •25%discountonafullLAKingsBusinessAllianceMembership •CustomizedLAKingsgift

Family Rewards Package •ComplimentaryadmissionforyourfamilytotheLAKings“SkateDay”

withmascotBailey(DateTBD) •SignedpictureofyourfavoriteLAKingsplayer •CustomizedLAKingsgift

LA Kings Superfan Package •SpecialearlyadmissiontotheMeetthePlayersParty •4ticketstoanOntarioReigngame •SignedpictureofyourfavoriteLAKingsplayer •CustomizedLAKingsgift

“The personalized service and attention I receive from my LA Kings Service Executive makes me know I’m an important member of the team.”

- Alex Kohut, LA Kings Season Ticket Member - December 2008

new customized roYal Benefits.

As a valued Team Member of the LA Kings, you deserve to have a wide variety of unique and rewarding options beyond the games themselves. If any of the special programs below appeal to you, you can simply add them to whichever payment plan you choose.

Tip-A-King - As part of your renewal, the Kings Care Foundation is pleased to offer you discounted 2010 Tip-A-King Tickets. The only public autograph session each season, thisspecialeventfeaturesallplayers,coachesandbroadcasterstoreceive“tips”fromtheirloyal fans in exchange for an autograph and/or photograph. All proceeds benefit the Kings Care Foundation, the LA Kings award winning non-profit organization, and Children’s Hospital Los Angeles, the largest regional referral center for children in critical condition who need life-saving care.

Add to your renewal by April 1, 2009 and receive $20 off the $85 General Admission fee and$75offthe$300VIPAdmissionfee.Additionally,ifyoubuyfourtickets,you’llget the fifth free!

Bailey’s Buddies - If you’ve got any budding hockey fans in your family, you’ll want to take advantage of this Official Kid’s Club of the LA Kings. The team’s lovable lion mascot “Bailey”iswaitingtowelcomeyourlittleoneswithopen“paws.”Kidsofallagesareinvited to become a member of Bailey’s Buddies. The fun starts in October and runs through June, butkidscanjoinatanytime.ThespecialSeasonTicketMemberpriceisonly$15.

As members of Bailey’s Buddies, you and your kids will have the chance to win all sorts of cool prizes, merchandise and game tickets.

LA Kings Booster Club – For everyone who loves this sport as much as we do, your membership in the official LA Kings Booster Club will help promote the LA Kings and the gameofhockeythroughoutsouthernCalifornia.MembershiptotheBoosterClubisonly$30. Please visit LAKBC.COM for more details.

You can add any of these items to your invoice and payment plan by accessing your account at LAKINGS.COM/seasontix, by submitting your enclosed order form via mail, or by calling your Season Ticket Service Executive at 1.888.KINGS.LA – ext. #1.

kids and Boosters score Big, too.

When is the renewal deadline for my LA Kings 2009-10 Season Tickets and 2009 Stanley Cup Playoff Tickets?April 1, 2009 at 5:00 pm.

How do I relocate, upgrade or add seats?Youwillhaveanopportunitytorelocate,upgradeoraddseatsatour2009“Select-A-Seat”eventatSTAPLESCenter (exactdatesareyettobedetermined).Invitationsandmoredetailsfor“Select-A-Seat”willbemailedinthecomingmonths. (Pleasenote:Tobeeligibletoparticipatein“Select-A-Seat,”youraccountmustberenewedbyApril1,2009.)

What options do I have to pay for my 2009-10 Season Tickets?You have three payment options to choose from: 1) Pay in full by April 1, 2009; 2) 50/50 plan – 5% by April 1, 2009, 45% by June 19, 2009, and the remaining 50% by August 19, 2009; or 3) Our new extended 10-installment payment plan.

Can I apply my Ticket Exchange credits to the 2009-10 renewal?Yes, any credits on your account from the 2008-09 Season, including Ticket Exchange credits from games sold, will be applied to your 2009-10 renewal and your 2009 playoff purchase.

Howdoes“PlayoffsPay-As-We-Play”work?Renew your LA Kings 2009-10 Season Tickets with a 5% deposit by April 1, 2009 and you will be eligible for the LA Kings “PlayoffsPay-As-We-Play.”Yourcreditcardwillbechargedfortwohomegameswhentheteamclinchesaplayoffspotandthen charged for the remaining games only when they are announced. A valid credit card is required for participation in this program.

What do my 2009 Stanley Cup Playoff Strips include?A 2009 Stanley Cup Playoff Strip includes tickets to every potential LA Kings home game that could be played during the playoffs. Because there is still a chance for home-ice advantage throughout the playoffs, each playoff round includes four home games and there are four playoff rounds.

Will I have the same seat location for the playoffs?Yes.

Can I purchase additional Playoff Strips?Yes! Once you have renewed your LA Kings 2009-10 Season Tickets and your 2009 Stanley Cup Playoff Tickets, you will be able to purchase up to eight additional seats per account. In addition, if you have any friends, family or colleagues who are interested in LA Kings 2009PlayoffStrips,youwillbeabletoreferthemtopurchaseticketsaswell.Pleaseseetheenclosedinsertmarked“2009AdditionalPlayoffStripInformation”forinstructionsonhowtoorderyouradditionalPlayoffStripsandhowtoreferyourfriendsandfamily. Alladditionalplayoffordersaresubjecttoavailabilityandaresoldonafirst-come,first-servedbasis.”

What happens with my parking for the playoffs?When you renew your playoff tickets, your parking for the playoffs will automatically be renewed in the same lot as your regular season parking. Once renewed, your playoff parking vouchers will be sent to you.

Can I purchase additional single-game tickets for the playoffs?The LA Kings will put 2009 Stanley Cup Playoff individual game tickets on sale to the general public upon clinching a playoff spot. Season Ticket Members will have a priority pre sale to purchase individual tickets.

When will my playoff tickets be mailed?Playoff tickets will be mailed to the address on your account via FedEx in the second week of April.

What happens if the LA Kings don’t make the playoffs?Ifyourenewandsignupfor“PlayoffsPay-As-We-Play”andtheLAKingsdon’tmaketheplayoffs,youwillnotbechargedforplayoff ticketsandyour2009-10SeasonTicketpaymentswillbeginasscheduled.Ifyouarenotsignedupfor“PlayoffsPay-As-We-Play”andyoupay for playoffs in advance, your playoff payments can be applied to your 2009-10 Season Tickets or be refunded. Your playoff payments willautomaticallybeappliedtoyour2009-10SeasonTicketsunlessyounotifyusinwritingbyApril13,2009.

Is my 5% deposit refundable?No. However, should you choose not to renew your season tickets, your deposit can be applied to a LA Kings Partial Plan package or single game ticket purchases.

RENEW ONLINE AT LAKINGS.COM/seasontix

our goal is to answer Your questions, even Before You ask.

STEP # 1: CHOOSE A RENEWAL OPTION

STEP #2: CHOOSE YOUR PAYMENT PLANThis season you can select from the following payment options:

•PayinfullbyApril1,2009 •50/50–Pay5%byApril1,2009,then45%ofthebalancebyJune19,2009andtheremaining50%byAugust19,2009 •10-InstallmentPaymentPlan–Pay5%byApril1,2009,thenpaythebalanceover9monthsstartingJune2009(pleaseseetermsonagreement)

STEP #3: SUBMIT YOUR SEASON TICKET RENEWAL AND PLAYOFF PAYMENTS IN ONE OF THE FOLLOWING WAYS:

Log on to LAKINGS.COM/seasontix and renew via your My Kings account. To renew online you must log in using your LA Kings account numberandpinnumber.(Pleasenote:allseasonticketlicenseagreementsandnecessarypaymentagreementscanbesubmittedonline foryourconvenience.)

OR

Submit your renewal and playoff payments, including the completed license agreement, viafaxto213.742.7329orviamailusingtheenclosedenvelope.

The deadline to renew your LA Kings 2009-10 Season Tickets is April 1, 2009 at 5:00 PM.

If you have questions regarding renewal please call 1.888.KINGS.LA hit option #1 and our dedicatedServiceExecutiveswillbestandingbytoassistyou,Monday–Fridayfrom9:00AM–5:30PM.

For additional information on renewals or details on exciting upcoming events at STAPLES Center, please check out LAKINGS.COM/seasontix.

Thank you for your continued pride, passion and support. We look forward to assisting you with all your season ticket renewal needs.

OPTION Renew LA Kings 2009-10 Season Tickets and 2009 Stanley Cup Playoff Tickets Together1OPTION Renew LA Kings 2009-10 Season Tickets Only2OPTION Purchase LA Kings 2009 Stanley Cup Playoff Tickets Only3

it paYs to place Your order Before time (and seating) runs short.