SearchCon2015-Content Marketing

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Content Marketing April 10th, 2015

Transcript of SearchCon2015-Content Marketing

Content Marketing April 10th, 2015

@chuckaikensV9SEO.com

Key to Content Marketing

@chuckaikensV9SEO.com

Content Marketing Tactics

@chuckaikensV9SEO.com

What Tactics Do We Use?

Content Marketing at V9

• B2B Blogging – Thought Leadership, How To, & Industry News• Online PR – Guest Blogging, Magazine Articles, Co-Citations• Social Media Marketing – Facebook, Twitter, Google+, LinkedIn• Speaking & Live Events – Denver BBB, CMA, Vistage, SEM Rush

Wish List – White Papers, Webinars, Email Newsletter, Marketing Automation, Video Marketing, Industry Forums (e.g. Moz)

@chuckaikensV9SEO.com

Blog Marketing – V9 Thought Leadership

Link To Post

• 2,745 Page Views & Counting• 1,045 Social Shares & Over 1,000 social visits• 60 Up votes on Inbound.org (top traffic source)• Earned editorial links and forum posts

@chuckaikensV9SEO.com

Interactive Events - SEM Rush Twitter Chat

@chuckaikensV9SEO.com

Does This Work?

V9SEO.com is #5 for ‘seo audit’

@chuckaikensV9SEO.com

Images – Paper Direct & Infographics - CCU

141 Shares

Link to Infographic

@chuckaikensV9SEO.com

Social Media Contests – Current Catalog

3,247 Email Opt Ins 752 Visits to Website

@chuckaikensV9SEO.com

Influencer Outreach – Family Ski Day

http://www.inkybee.com/2014/06/25/blogger-outreach-done-the-right-way/

http://www.chuckaikens.com/2014/06/18/digital-summit-denver-advanced-seo-case-study/

10 Long Format Posts66 Comments on This Post 2,245 Contest Entries1,024 Shares120k Total Reach44 Links To Website

@chuckaikensV9SEO.com

Influencer Outreach – Cottage Care

• 15 Geo Relevant Posts

• 670 Shares / Comments

• 120k Total Reach

• 44 Links To Website

• 250 Visits to Website

• +200% “Holiday” KWs Rankings & Visibility

@chuckaikensV9SEO.com

Thanks – Reach Out via LinkedIn

http://www.chuckaikens.com/