Content Marketing and Content Marketing Strategies by Kontentory.
SearchCon2015-Content Marketing
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Transcript of SearchCon2015-Content Marketing
@chuckaikensV9SEO.com
What Tactics Do We Use?
Content Marketing at V9
• B2B Blogging – Thought Leadership, How To, & Industry News• Online PR – Guest Blogging, Magazine Articles, Co-Citations• Social Media Marketing – Facebook, Twitter, Google+, LinkedIn• Speaking & Live Events – Denver BBB, CMA, Vistage, SEM Rush
Wish List – White Papers, Webinars, Email Newsletter, Marketing Automation, Video Marketing, Industry Forums (e.g. Moz)
@chuckaikensV9SEO.com
Blog Marketing – V9 Thought Leadership
Link To Post
• 2,745 Page Views & Counting• 1,045 Social Shares & Over 1,000 social visits• 60 Up votes on Inbound.org (top traffic source)• Earned editorial links and forum posts
@chuckaikensV9SEO.com
Images – Paper Direct & Infographics - CCU
141 Shares
Link to Infographic
@chuckaikensV9SEO.com
Viral Videos – General Kinematics
Link to PostLink to Post
@chuckaikensV9SEO.com
Social Media Contests – Current Catalog
3,247 Email Opt Ins 752 Visits to Website
@chuckaikensV9SEO.com
Influencer Outreach – Family Ski Day
http://www.inkybee.com/2014/06/25/blogger-outreach-done-the-right-way/
http://www.chuckaikens.com/2014/06/18/digital-summit-denver-advanced-seo-case-study/
10 Long Format Posts66 Comments on This Post 2,245 Contest Entries1,024 Shares120k Total Reach44 Links To Website
@chuckaikensV9SEO.com
Influencer Outreach – Cottage Care
• 15 Geo Relevant Posts
• 670 Shares / Comments
• 120k Total Reach
• 44 Links To Website
• 250 Visits to Website
• +200% “Holiday” KWs Rankings & Visibility
@chuckaikensV9SEO.com
Thanks – Reach Out via LinkedIn
http://www.chuckaikens.com/